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Private-label Food and Beverage Market in Europe 2017-2021

Private-label Food and Beverage Market in Europe 2017-2021

About Private-label Food and Beverages

Private-label grocery products are easily available at hypermarkets, supermarkets, and warehouse clubs. Europe is one of the largest markets of private-label packaged goods. Many retailers earn more profits on private-label products as they are low priced compared with other international and national brands. The competition among private-label brands offered by different retailers is intense. The high quality of private-label products and an increase in their consumption have created pressure on the international and national brands.

Technavio’s analysts forecast the private-label food and beverages market in the Europe to grow at a CAGR of 6.90% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the private-label food and beverages market in the Europe for 2017-2021. To calculate the market size, the report considers value sales of the products.Technavio's report, Private-label Food and Beverages Market in the Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Carrefour
  • EDEKA
  • REWE Group
  • Schwarz
  • Tesco
Other prominent vendors
  • Auchan Holding
  • Aldi Stores
  • Ahold Delhaize
  • Co-operative Group
  • E.Leclerc
  • Intermarché
  • Sainsbury's
  • METRO
  • Walmart Stores
  • Wm Morrison Supermarkets
Market driver
  • Rise in product innovations
  • For a full, detailed list, view our report
Market challenge
  • Increase in safety concerns
  • For a full, detailed list, view our report
Market trend
  • Product line extension
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Private-label Food and Beverages Market in the Europe 2017-2021

Technavio recognizes the following companies as the key players in the private-label food and beverages market in the Europe: Carrefour, EDEKA, REWE Group, Schwarz, and Tesco.

Other Prominent Vendors in the market are: Auchan Holding, Aldi Stores, Ahold Delhaize, Co-operative Group, E.Leclerc, Intermarché, Sainsbury's, METRO, Walmart Stores, and Wm Morrison Supermarkets.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is product line extension. Retailers are concentrating on the diversification of their product portfolios. In the food and beverage category, retailers are extending their private-label product lines to attract more customers. The market is growing due to which retailers that did not offer private-label food and beverage products earlier are now showing interest in entering this market.”

According to the report, one driver in the market is rise in product innovations. The food and beverage market is growing steadily as customers' demands and choices are changing very rapidly. The major brands in the grocery retail market are not very different in terms of quality from premium private labels. However, the major national and international brands are priced slightly higher. Retailers aim to introduce technologically advanced products in terms of premium quality and packaging of private-label food and beverages, to satisfy the requirements of the customers.

Further, the report states that one challenge in the market is increase in safety concerns. Many retailers offer their own private-label products in the food and beverage category, but some of them have failed to keep up with the latest technologies and innovations. Customers still think that national or other established food and beverages brands are safer to consume than private-label brands. To attract mass customers, some retailers compromise on the quality of private-label food and beverages to provide low-priced products.

Companies Mentioned

Carrefour, EDEKA, REWE Group, Schwarz, Tesco, Auchan Holding, Aldi Stores, Ahold Delhaize, Co-operative Group, E.Leclerc, Intermarché, Sainsbury's, METRO, Walmart Stores, and Wm Morrison Supermarkets.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Global private-label food and beverage market 2016 (revenue %)
      • Table Global private-label food and beverage market 2016-2021 ($ billions)
  • Market landscape
    • Market overview
      • Table Private-label food and beverage market in Europe: Overview
    • Market size and forecast
      • Table Private-label food and beverage market in Europe 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Private-label food and beverage market in Europe by product
      • Table Private-label food and beverage market in Europe by product 2016 and 2021 (revenue %)
      • Table Private-label food and beverage market in Europe by product 2016-2021 ($ billions)
    • Private-label food products market in Europe
      • Table Types of food products
      • Table Private-label food products market in Europe 2016-2021 ($ billions)
    • Private-label beverage market in Europe
      • Table Types of beverages
      • Table Private-label beverage market in Europe 2016-2021 ($ billions)
  • Market segmentation by distribution channel
    • Private-label food and beverage market in Europe by distribution channel
      • Table Private-label food and beverage market in Europe by distribution channel 2016 and 2021 (revenue %)
      • Table Private-label food and beverage market in Europe by distribution channel 2016- 2021 ($ billions)
    • Private-label food and beverage market in Europe by offline stores
      • Table Private-label food and beverage market in Europe by offline stores 2016-2021 ($ billions)
    • Private-label food and beverage market in Europe by online stores
      • Table Private-label food and beverage market in Europe by online stores 2016-2021 ($ billions)
  • Key leading countries
    • Table Private-label food and beverage market in Europe: Key leading countries 2016 (revenue %)
    • Table Private-label food and beverage market in Europe: Key leading countries 2016 (revenue %)
    • Private-label food and beverage market in UK
      • Table Internet penetration rate in UK 2011-2015 (%)
      • Table Private-label food and beverage market in UK 2016-2021 ($ billions)
    • Private-label food and beverage market in France
      • Table Internet penetration rate in France 2011-2015 (%)
      • Table Private-label food and beverage market in France 2016-2021 ($ billions)
    • Private-label food and beverage market in Germany
      • Table Internet penetration rate in Germany 2011-2015 (%)
      • Table Private-label food and beverage market in Germany 2016-2021 ($ billions)
    • Private-label food and beverage market in Spain
      • Table Internet penetration rate (%) in Spain 2011-2015
      • Table Private-label food and beverage market in Spain 2016-2021 ($ billions)
    • Private-label food and beverage market in Italy
      • Table Internet penetration rate in Italy 2011-2015 (%)
      • Table Private-label food and beverage market in Italy 2016-2021 ($ billions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Product line extension
    • Growing online sales
    • Digital marketing and social media campaigns for consumer engagement
    • Innovative packaging with contemporary designs and graphics
  • Vendor landscape
    • Competitive scenario
    • Key competitive strategies
  • Key vendor analysis
    • Carrefour
      • Table Carrefour: Business segmentation
      • Table Carrefour: Geographical segmentation by revenue 2016 (% share)
      • Table Carrefour: Product portfolio
    • EDEKA
      • Table EDEKA: Product portfolio
    • REWE Group
      • Table REWE Group: Business segmentation by combine revenue 2015 (% share)
      • Table REWE Group: Product portfolio
    • Schwarz
      • Table Kaufland: Product portfolio
    • Tesco
      • Table Tesco: Business segmentation by revenue 2017 (% share)
      • Table Tesco: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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