Private-label Food and Beverage Market in Europe 2017-2021
About Private-label Food and Beverages
Private-label grocery products are easily available at hypermarkets, supermarkets, and warehouse clubs. Europe is one of the largest markets of private-label packaged goods. Many retailers earn more profits on private-label products as they are low priced compared with other international and national brands. The competition among private-label brands offered by different retailers is intense. The high quality of private-label products and an increase in their consumption have created pressure on the international and national brands.
Technavio’s analysts forecast the private-label food and beverages market in the Europe to grow at a CAGR of 6.90% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the private-label food and beverages market in the Europe for 2017-2021. To calculate the market size, the report considers value sales of the products.Technavio's report, Private-label Food and Beverages Market in the Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Private-label Food and Beverages Market in the Europe 2017-2021
Technavio recognizes the following companies as the key players in the private-label food and beverages market in the Europe: Carrefour, EDEKA, REWE Group, Schwarz, and Tesco.
Other Prominent Vendors in the market are: Auchan Holding, Aldi Stores, Ahold Delhaize, Co-operative Group, E.Leclerc, Intermarché, Sainsbury's, METRO, Walmart Stores, and Wm Morrison Supermarkets.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is product line extension. Retailers are concentrating on the diversification of their product portfolios. In the food and beverage category, retailers are extending their private-label product lines to attract more customers. The market is growing due to which retailers that did not offer private-label food and beverage products earlier are now showing interest in entering this market.”
According to the report, one driver in the market is rise in product innovations. The food and beverage market is growing steadily as customers' demands and choices are changing very rapidly. The major brands in the grocery retail market are not very different in terms of quality from premium private labels. However, the major national and international brands are priced slightly higher. Retailers aim to introduce technologically advanced products in terms of premium quality and packaging of private-label food and beverages, to satisfy the requirements of the customers.
Further, the report states that one challenge in the market is increase in safety concerns. Many retailers offer their own private-label products in the food and beverage category, but some of them have failed to keep up with the latest technologies and innovations. Customers still think that national or other established food and beverages brands are safer to consume than private-label brands. To attract mass customers, some retailers compromise on the quality of private-label food and beverages to provide low-priced products.
Carrefour, EDEKA, REWE Group, Schwarz, Tesco, Auchan Holding, Aldi Stores, Ahold Delhaize, Co-operative Group, E.Leclerc, Intermarché, Sainsbury's, METRO, Walmart Stores, and Wm Morrison Supermarkets.