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Private-label Food and Beverage Market in US 2019-2023

Private-label Food and Beverage Market in US 2019-2023

About this market

The dollar value share of private-label brands (including food and beverage and beauty and personal care products) in the US retail market increased from 17.5% in 2013 to 18% in 2018. The private-label food and beverage contribute a major share of this growth. Competitive pricing and easy availability are the major factors driving the sales of private-label food and beverage products. Private-label brands are reaping more benefits in terms of the dollar value of sales due to factors such as increasing premium and specialty product offerings. Factors like perceived high quality and lower price than other national brands encourage more consumers to purchase their private-label products confidently. Technavio’s analysts have predicted that the private-label food and beverage market will register a CAGR of around 3% by 2023.

Market Overview

Private-label vendors’ expansion of geographic presence and product line extension

Various private-label vendors, including Lidl and Kroger, are involved in the rapid expansion of their geographic presence in the US. For instance, Lidl launched its first store in the US in 2017. Since then, the German supermarket grocery chain has managed to launch almost 53 stores across the US by the end of 2018. Apart from these expansions, vendors are also expanding their private-label product offerings in their stores across the US. For instance, ALDI planned to expand its private-label offerings in fresh, organic, vegetarian, and vegan range to its 1,600 stores across the US in 2018. As these products are economical and are not compromised on quality, product line extension will further increase the demand for private-label food and beverage products among consumers.

Intense competition between private-label and national brands

The private-label food and beverage market in the US is highly competitive due to the presence of various private-label and global vendors. The national brands have a strong customer base with high brand reputation compared with private-label vendors. National brands also have the advantage of economies of scale, which helps them leverage innovative marketing strategies and cover a better geographic reach. The other huge drawback of the fragmented structure of private-label food and beverage market in the US is that it presents a barrier to technologies that require standardization and integration. Intense competition between private-label vendors and national brands might slow down the growth of the market in the US during the forecast period.

For the detailed list of factors that will drive and challenge the growth of the private-label food and beverage market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented. The presence of several companies, including Amazon.com Inc. and Costco Wholesale Co. makes the competitive environment quite intense. Factors such as the increasing dollar value share of private-label brands and the private-label vendor’s expansion of geographic presence and product line extension will provide considerable growth opportunities to the private-label food and beverage manufacturers. Target Brands Inc., The Kroger Co., and Walmart Inc. are some of the major companies covered in this report.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global food and beverages market
      • Table Segments of global food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Country market: Size and forecast 2018-2023 ($ billions)
      • Table Country market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Private-label food - Market size and forecast 2018-2023
      • Table Private-label food - Market size and forecast 2018-2023 ($ billions)
      • Table Private-label food - Year-over-year growth 2019-2023 (%)
    • Private-label beverage - Market size and forecast 2018-2023
      • Table Private-label beverage - Market size and forecast 2018-2023 ($ billions)
      • Table Private-label beverage - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline distribution channel - Market size and forecast 2018- 2023
      • Table Offline distribution channel - Market size and forecast 2018-2023 ($ billions)
      • Table Offline distribution channel - Year-over-year growth 2019-2023 (%)
    • Online distribution channel - Market size and forecast 2018- 2023
      • Table Online distribution channel - Market size and forecast 2018-2023 ($ billions)
      • Table Online distribution channel - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Product recalls in the US
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing online presence of private-label brands
    • Expansion of private-label brands into specialty products
    • Integration of technology to create collaborative retail business network
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Vendor overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Organizational developments
      • Table Amazon.com Inc. - Geographic focus
      • Table Amazon.com Inc. - Segment focus
      • Table Amazon.com Inc. - Key offerings
    • Costco Wholesale Co.
      • Table Costco Wholesale Co. - Vendor overview
      • Table Costco Wholesale Co. - Business segments
      • Table Costco Wholesale Co. - Organizational developments
      • Table Costco Wholesale Co. - Segment focus
      • Table Costco Wholesale Co. - Key offerings
    • Target Brands Inc.
      • Table Target Brands Inc. - Vendor overview
      • Table Target Brands Inc. - Business segments
      • Table Target Brands Inc. - Organizational developments
      • Table Target Brands Inc. - Key offerings
    • The Kroger Co.
      • Table The Kroger Co. - Vendor overview
      • Table The Kroger Co. - Business segments
      • Table The Kroger Co. - Organizational developments
      • Table The Kroger Co. - Key offerings
    • Walmart Inc.
      • Table Walmart Inc. - Vendor overview
      • Table Walmart Inc. - Business segments
      • Table Walmart Inc. - Organizational developments
      • Table Walmart Inc. - Geographic focus
      • Table Walmart Inc. - Segment focus
      • Table Walmart Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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