Printing Market for Packaging in Americas 2017-2021
About Printing Market for Packaging
Packaging is a means of protecting products and preparing goods for transport, warehousing, logistics, sale, and final use. It is a process of designing, evaluating, and producing packages. Printing is required to print labels for several applications of packaging, such as flexible packaging, folding boxes, corrugated boxes, glass packaging, synthetic, and metal packaging in an electronic, written, or a graphic manner. In the printing industry in the Americas, printing for packaging accounts for more than 46% of the market share. Based on the type of materials used in packaging, paper and cardboard accounted for the highest share in the printing market for packaging in the Americas.
Technavio’s analysts forecast the printing market for packaging in Americas to grow at a CAGR of 5.06% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of printing market for packaging in Americas for 2017-2021. To calculate the market size, the report considers revenue generated by different vendors through the sales of printing solutions by several types of technology which include flexography, rotogravure, digital, and others. The 'others' segment includes offset printing, screen printing, letterpress printing, and lithography printing.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Printing Market for Packaging in Americas 2017-2021
Technavio recognizes the following companies as the key players in the printing market for packaging in Americas: A B Graphic International, HP, Landa, and Xeikon
Other Prominent Vendors in the market are: Abbott-Action, Blue Label Digital Printing, Cenveo, Edwards Label, ePac, FRONTIER LABEL, Lofton Label, Traco Manufacturing, Xerox, and Yerecic Label.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Rising demand for retail-ready packaging (RRP). RRP is the kind of packaging that is easily identified by the consumers. Thus, it requires clearly printed information along with an aesthetic appeal to attract customers quickly. It includes die-cut display boxes, shrink-wrapped trays, and modified cases.”
According to the report, one of the major drivers for this market is Increasing demand for labels in packaging industry. Since labeling fulfills several essential functions for a packaged product, with a rising demand for labels in the packaging industry in the Americas, a growing need for printing technologies is witnessed. Companies use labeling for the identification and branding purposes. It helps customers distinguish the product from the other products.
Further, the report states that one of the major factors hindering the growth of this market is In-house printing. With a high initial investment involved in the printing market for packaging in the Americas, it is becoming a challenge for the product manufacturers to collaborate with printing vendors. Hence, manufacturers are finding in-house printing effective because of cost measures. Printed packaging entails a higher cost than a non-printed packaging.
A B Graphic International, HP, Landa, Xeikon, Abbott-Action, Blue Label Digital Printing, Cenveo, Edwards Label, ePac, FRONTIER LABEL, Lofton Label, Traco Manufacturing, Xerox, Yerecic Label
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