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Phone-based Authentication: Global Market Outlook and Forecast 2015-2019

Phone-based Authentication: Global Market Outlook and Forecast 2015-2019

About Phone-based Authentication

The phone-factor is the second layer of two-factor or multi-factor authentication. Phone-based authentication is enabled through an end-user's cell phone or smartphone and provides an advanced level of authentication. The authentication process is done using passcodes, text messages, or phone calls. It is mainly used by banks and payment gateways to ensure confidentiality and to verify the authenticity of the user during monetary transactions. It is also being adopted by other sectors such as healthcare. It is a cost-effective method compared to hardware tokens for securing information. With advances in technology, several mobile network operators (MNOs) have introduced 2G, 3G, and 4G network services. This helps them improve their efficiency in sending OTP to customers for their online transactions and mobile banking. Thus, MNOs play an important role in the growth of the global phone-based authentication market.

Technavio's analysts forecast the global phone-based authentication market to grow at a CAGR of 49.33% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global phone-based authentication market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the sales of the phone-based authentication solutions.The market is segmented on the basis of the following:

  • Geography: Americas, EMEA, and APAC
  • End-users: BFSI, PCI, government organizations, and others sectors
Technavio's report, Global Phone-based Authentication Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.Key Regions
  • Americas
  • APAC
  • EMEA
Key Vendors
  • CA Technologies
  • EMC
  • Gemalto
  • Microsoft
  • Symantec
  • Technology Nexus
  • VASCO
Other Prominent Vendors
  • Deepnet Security
  • Duo Security
  • SecurEnvoy
  • SMS Passcode
  • Swivel Secure
  • TeleSign
  • Trustwave
Market Driver
  • Rise in Mobile Workforce
  • For a full, detailed list, view our report
Market Challenge
  • Intense Vendor Competition
  • For a full, detailed list, view our report
Market Trend
  • Increase in M&A
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Phone-based Authentication Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Phone-based Authentication Market: CA Technologies, EMC, Gemalto, Microsoft, Symantec, Technology Nexus and VASCO Data Security

Other Prominent Vendors in the market are: Deepnet Security, Duo Security, SecurEnvoy, SMS Passcode, Swivel Secure, TeleSign and Trustwave

Commenting on the report, an analyst from Technavio’s team said: “Many small vendors that operate in niche markets are entering the market to leverage its highly fragmented nature, resulting in increased M&A. Some of these smaller players possess superior technology compared to the large players, which makes them appealing among the latter. Most large vendors are therefore pursuing the M&A route to foray into the market. For instance, Microsoft and Early Warning have used M&A as a strategy to spread their footprint. We expect other large vendors to follow suit during the forecast period. Part of the reason for the increasing momentum of M&A among established vendors is the intensifying competitive landscape of the market.”

According to the report, a mobile workforce, including traveling executives, sales representatives, and field workers, needs access to company data irrespective of time and place. An increase in the mobile workforce has enabled SMEs to have their employees across a given region, which in turn has boosted their sales and productivity. We expect the mobile workforce to increase further during the forecast period because of the high penetration of mobile devices such as tablets, smartphones, and laptops. The increased use of mobile devices will enable employees to access confidential data from remote locations. Although mobile devices ensure higher productivity, they also increase the security threat to an organization's confidential data. As a result, the demand for phone-based authentication to safeguard sensitive enterprise information against malware attacks and other security threats will increase during the forecast period.

Further, the report states that the presence of many vendors in the market is intensifying price wars and triggering competitive pricing in the market.

Companies Mentioned

CA Technologies, EMC, Gemalto, Microsoft, Symantec, Technology Nexus, VASCO Data Security, Deepnet Security, Duo Security, SecurEnvoy, SMS Passcode, Swivel Secure, TeleSign, Trustwave

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Description
    • Phone-Based Authentication Processes
      • Table Phone-Based Authentication Processes
    • Evolution of Value Chain for Mobile Payments
      • Table Traditional Value Chain
      • Table New Value Chain
  • Market Landscape
    • Market Overview
      • Market Structure
        • Table Market Structure
      • Market Size and Forecast
        • Table Global Phone-Based Authentication Market 2014-2019 ($ millions)
    • Five Forces Analysis
  • Product Life Cycle Analysis
    • Table Product Life Cycle Analysis
  • Market Segmentation by End-User
    • Global Phone-Based Authentication Market by End-User 2014-2019
      • Table Global Phone-Based Authentication Market by End-User 2014-2019
    • Global Phone-Based Authentication Market by BFSI Sector
      • Market Size and Forecast
        • Table Global Phone-Based Authentication Market by BFSI Sector 2014-2019 ($ millions)
    • Global Phone-Based Authentication Market by PCI Sector
      • Market Size and Forecast
        • Table Global Phone-Based Authentication Market by PCI Sector 2014-2019 ($ millions)
    • Global Phone-Based Authentication Market by Government Organizations
      • Market Size and Forecast
        • Table Global Phone-Based Authentication Market by Government Organizations 2014-2019 ($ millions)
  • Geographical Segmentation
    • Global Phone-Based Authentication Market by Geographical Segmentation 2014-2019
      • Table Global Phone-Based Authentication Market by Geographical Segmentation 2014-2019
      • Global Phone-Based Authentication Market by Geographical Segmentation 2014-2019 ($ millions)
        • Table Global Phone-Based Authentication Market by Geographical Segmentation 2014-2019 ($ millions)
      • Phone-Based Authentication Market in the Americas
      • Phone-Based Authentication Market in EMEA
      • Phone-Based Authentication Market in APAC
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Product Offerings
    • Vendor Analysis
      • Key News
      • Mergers and Acquisitions
      • Comparison of Vendors based on their Presence in Various Regions
        • Table Comparison of Vendors based on their Presence in Various Regions
    • Other Prominent Vendors
  • Key Developments
    • Mobile Connect Technology
  • Key Vendor Analysis
    • CA Technologies
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table CA Technologies: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table CA Technologies: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table CA Technologies: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • EMC²
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table EMC²: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table EMC²: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table EMC²: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Gemalto
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Gemalto: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Gemalto: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Gemalto: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Microsoft
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Microsoft: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Microsoft: Business Segmentation by Revenue 2012 and 2013($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Microsoft: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Symantec
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Symantec: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2013 and 2014
        • Table Symantec: Business Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Symantec: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Technology Nexus
      • Key Facts
      • Business overview
      • Recent Developments
      • SWOT Analysis
    • Vasco
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Vasco: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Vasco: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Vasco: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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