Phablets Market in the APAC Region 2015-2019
A phablet can be defined as an integration of a tablet and a phone. Basically, this device offers functionalities of a tablet along with the calling and texting functions of a cellphone. A phablet can be compared with a smartphone but is different from a standard smartphone in terms of its screen size. Phablets were introduced in the market to facilitate easy internet browsing, watching videos, and navigating documents for end-users. They have wide screens and powerful processors, which are increasing their popularity among consumers.
TechNavio's analysts forecast the Phablets market in the APAC region in terms of revenue to grow at a CAGR of 9.32 percent over the period 2014-2019. In terms of volume, the market is expected to grow at a CAGR of 15.84 percent during the forecast period.
Covered in this Report
This report covers the present scenario and growth prospects of the Phablets market in the APAC region for the period 2015-2019. The report considers phablets as smartphones with a screen size in the range of 4.8 to 6.5 inches. It presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the Phablets market in the APAC region. In addition, the report discusses the major drivers that influence the growth of the Phablets market in the APAC region. It also outlines the challenges that are faced by the vendors and the market at large, as well as the key trends emerging in the market.
TechNavio's report, Phablets Market in APAC 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.
TechNavio Announces the Publication of its Research Report – Phablets Market in the APAC Region 2015-2019
TechNavio recognizes the following companies as the key players in the Phablets Market in the APAC Region: HTC Corp., LG Electronics Inc., Samsung Electronics Co. Ltd. and Sony Mobile Communications Inc.
Other Prominent Vendors in the market are: Apple, HP, Huawei, Lenovo, Xiaomi and Xolo.
Commenting on the report, an analyst from TechNavio’s team said: “Increased R&D spending is one of the major trends emerging in this market. Phablet vendors are working with their respective R&D departments to come up with better and more technologically advanced versions of the phablet in the coming years.”
According to the report, one of the major growth drivers of the market is the increased adoption of phablets in emerging countries such as China and India, as consumers prefer to purchase a device that has the functionality of both a smartphone and a tablet than purchase two separate devices.
Further, the report states that the major challenge for the market is the high production costs of phablets. Currently, the uptake for phablets is low and, hence, companies are not able to realize economies of scale. As a result, the manufacturing cost of a phablet is higher than that of a smartphone. Marketing and R&D spending are two main factors leading to high production costs.HTC , LG Electronics , Samsung Electronics , Sony Mobile Communications , Apple, HP, Huawei , Lenovo, Xiaomi, Xolo
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