Market Research Logo

Phablets Market in the APAC Region 2015-2019

Phablets Market in the APAC Region 2015-2019

About Phablets

A phablet can be defined as an integration of a tablet and a phone. Basically, this device offers functionalities of a tablet along with the calling and texting functions of a cellphone. A phablet can be compared with a smartphone but is different from a standard smartphone in terms of its screen size. Phablets were introduced in the market to facilitate easy internet browsing, watching videos, and navigating documents for end-users. They have wide screens and powerful processors, which are increasing their popularity among consumers.

TechNavio's analysts forecast the Phablets market in the APAC region in terms of revenue to grow at a CAGR of 9.32 percent over the period 2014-2019. In terms of volume, the market is expected to grow at a CAGR of 15.84 percent during the forecast period.

Covered in this Report

This report covers the present scenario and growth prospects of the Phablets market in the APAC region for the period 2015-2019. The report considers phablets as smartphones with a screen size in the range of 4.8 to 6.5 inches. It presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the Phablets market in the APAC region. In addition, the report discusses the major drivers that influence the growth of the Phablets market in the APAC region. It also outlines the challenges that are faced by the vendors and the market at large, as well as the key trends emerging in the market.

TechNavio's report, Phablets Market in APAC 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.

Key Vendors

  • HTC
  • LG Electronics
  • Samsung Electronics
  • Sony Mobile Communications
Other Prominent Vendors
  • Apple
  • HP
  • Huawei
  • Lenovo
  • Xiaomi
  • Xolo
Key Market Driver
  • Increased Adoption of Phablets
  • For a full, detailed list, view our report
Key Market Challenge
  • High Production Costs
  • For a full, detailed list, view our report
Key Market Trend
  • Increased R&D Spending
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

TechNavio Announces the Publication of its Research Report – Phablets Market in the APAC Region 2015-2019

TechNavio recognizes the following companies as the key players in the Phablets Market in the APAC Region: HTC Corp., LG Electronics Inc., Samsung Electronics Co. Ltd. and Sony Mobile Communications Inc.

Other Prominent Vendors in the market are: Apple, HP, Huawei, Lenovo, Xiaomi and Xolo.

Commenting on the report, an analyst from TechNavio’s team said: “Increased R&D spending is one of the major trends emerging in this market. Phablet vendors are working with their respective R&D departments to come up with better and more technologically advanced versions of the phablet in the coming years.”

According to the report, one of the major growth drivers of the market is the increased adoption of phablets in emerging countries such as China and India, as consumers prefer to purchase a device that has the functionality of both a smartphone and a tablet than purchase two separate devices.

Further, the report states that the major challenge for the market is the high production costs of phablets. Currently, the uptake for phablets is low and, hence, companies are not able to realize economies of scale. As a result, the manufacturing cost of a phablet is higher than that of a smartphone. Marketing and R&D spending are two main factors leading to high production costs.HTC , LG Electronics , Samsung Electronics , Sony Mobile Communications , Apple, HP, Huawei , Lenovo, Xiaomi, Xolo

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
    • Market Size and Forecast by Revenue
      • Table Phablets Market in APAC Region 2014-2019 by Revenue (US$ billion)
    • Market Size and Forecast by Volume
      • Table Phablets Market in APAC Region 2014-2019 by Volume (million unit)
      • Table ASPs of Phablets 2014-2019 (US$)
    • Five Forces Analysis
  • Key Leading Countries
    • Table Phablets Market in APAC Region: Key Leading Countries 2014
    • China
    • Japan
    • South Korea
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Other Prominent Vendors
  • Key Vendor Analysis
    • HTC
      • Key Facts
      • Business Overview
      • Geographical Segmentation by Revenue 2013
        • Table HTC: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • LG
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table LG: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table LG: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Sales by Geography 2013
        • Table LG: Sales by Geography 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Samsung
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Samsung: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Samsung: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Samsung: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Sony Mobile Communications
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Sony Mobile Communications: Product Segmentation
      • Geographical Presence
        • Table Sony Mobile Communications: Geographical Presence
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report