Personalized Gifts Market by Product, Personalized Non-photo gifts, Personalized Photo Gifts, Distribution Channel, and Geography - Forecast and Analysis 2019-2023

Personalized Gifts Market by Product, Personalized Non-photo gifts, Personalized Photo Gifts, Distribution Channel, and Geography - Forecast and Analysis 2019-2023

Global Personalized Gifts Market: About this market

Technavio’s personalized gifts market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of personalized gifts in APAC, Europe, North America, South America, and MEA. In 2018, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the vast collection of various brands of personalized gifts where customers can select a variety of products will play a significant role in the offline segment to maintain its market position. Also, our global personalized gifts market report looks at factors such as continuous development of new products, rising demand for 3D printed personalized gifts, and growing customer inclination for gift personalization. However, the seasonal nature of the market, growing competition from home-made and DIY gifts, and increasing number of product recalls may hamper the growth of the personalized gifts industry over the forecast period.

Global Personalized Gifts Market: Overview

New product launch

Vendors are focusing on catering to the unique needs of their customers by offering them new products with innovative personalization options. This helps them to expand their product lines by launching new products that can be gifted during various festivals. For instance, Notonthehighstreet Enterprises launched its limited edition of personalized gifts that can be gifted during Mother’s Day. Such variants of personalized gifts are helping to drive sales. Thus, the launch of new products will lead to the expansion of the global personalized gifts market at a CAGR of over 9% during the forecast period.

Rising popularity of eco-friendly personalized gift

Vendors operating in the global personalized gifts market are increasingly focusing on providing products made of organic and natural materials. One of the advantages of delivering and using eco-friendly gifts is they are biodegradable. As eco-friendly personalized gifts are made of non-toxic raw materials, they will not cause any side effects or allergies to receivers. Vendors are focusing on providing eco-friendly personalized gifts to reduce the environmental impact associated with their production. Similarly, gifts made of non-toxic materials are preferred for babies to prevent allergies and other adverse health effects. These benefits offered by eco-friendly products will encourage more customers to gift such products and thereby drive the global personalized gifts market.

For the detailed list of factors that will drive the global personalized gifts market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global personalized gifts market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading personalized gifts manufacturers, that include American Greetings Corp., Bed Bath & Beyond Inc., Card Factory Plc., Cimpress NV, Enesco LLC, Hallmark Licensing LLC, Personal Creations, Shutterfly Inc., Snapfish LLC, and UncommonGoods LLC.

Also, the personalized gifts market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global consumer staples market
      • Table Segments of global consumer staples market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Personalized non-photo gifts - Market size and forecast 2018-2023
      • Table Personalized non-photo gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Personalized non-photo gifts - Year-over-year growth 2019-2023 (%)
    • Personalized photo gifts - Market size and forecast 2018- 2023
      • Table Personalized photo gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Personalized photo gifts - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Market segmentation by personalized non-photo gifts
    • Wearables and accessories - Market size and forecast 2018- 2023
      • Table Wearables and accessories - Market size and forecast 2018-2023 ($ millions)
      • Table Wearables and accessories - Year-over-year growth 2019-2023 (%)
    • Decoration - Market size and forecast 2018-2023
      • Table Decoration - Market size and forecast 2018-2023 ($ millions)
      • Table Decoration - Year-over-year growth 2019-2023 (%)
    • Kitchenware and tableware - Market size and forecast 2018- 2023
      • Table Kitchenware and tableware - Market size and forecast 2018-2023 ($ millions)
      • Table Kitchenware and tableware - Year-over-year growth 2019-2023 (%)
    • Stationery and greeting cards - Market size and forecast 2018-2023
      • Table Stationery and greeting cards - Market size and forecast 2018-2023 ($ millions)
      • Table Stationery and greeting cards - Year-over-year growth 2019-2023 (%)
    • Sports equipment and toys - Market size and forecast 2018- 2023
      • Table Sports equipment and toys - Market size and forecast 2018-2023 ($ millions)
      • Table Sports equipment and toys - Year-over-year growth 2019-2023 (%)
    • Food and beverages - Market size and forecast 2018-2023
      • Table Food and beverages - Market size and forecast 2018-2023 ($ millions)
      • Table Food and beverages - Year-over-year growth 2019-2023 (%)
    • Other personalized non-photo gifts - Market size and forecast 2018-2023
      • Table Other personalized non-photo gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Other personalized non-photo gifts - Year-over-year growth 2019-2023 (%)
  • Market segmentation by personalized photo gifts
    • Wall décor - Market size and forecast 2018-2023
      • Table Wall décor - Market size and forecast 2018-2023 ($ millions)
      • Table Wall décor - Year-over-year growth 2019-2023 (%)
    • Photo cards - Market size and forecast 2018-2023
      • Table Photo cards - Market size and forecast 2018-2023 ($ millions)
      • Table Photo cards - Year-over-year growth 2019-2023 (%)
    • Photo calendars - Market size and forecast 2018-2023
      • Table Photo calendars - Market size and forecast 2018-2023 ($ millions)
      • Table Photo calendars - Year-over-year growth 2019-2023 (%)
    • Photo gifts - Market size and forecast 2018-2023
      • Table Photo gifts - Market size and forecast 2018-2023 ($ millions)
      • Table Photo gifts - Year-over-year growth 2019-2023 (%)
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2018-2023 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Offline - Market size and forecast 2018-2023
      • Table Offline - Market size and forecast 2018-2023 ($ millions)
      • Table Offline - Year-over-year growth 2019-2023 (%)
    • Online - Market size and forecast 2018-2023
      • Table Online - Market size and forecast 2018-2023 ($ millions)
      • Table Online - Year-over-year growth 2019-2023 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market Trends
    • Expansion by vendors offering personalized gifts
    • Innovations in personalization of gifts
    • Rising popularity of eco-friendly personalized gifts
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • American Greetings Corp.
      • Table American Greetings Corp. - Vendor overview
      • Table American Greetings Corp. - Product segments
      • Table American Greetings Corp. - Key offerings
    • Bed Bath & Beyond Inc.
      • Table Bed Bath & Beyond Inc. - Vendor overview
      • Table Bed Bath & Beyond Inc. - Business segments
      • Table Bed Bath & Beyond Inc. - Organizational developments
      • Table Bed Bath & Beyond Inc. - Key offerings
    • Card Factory Plc
      • Table Card Factory Plc - Vendor overview
      • Table Card Factory Plc - Business segments
      • Table Card Factory Plc - Segment focus
      • Table Card Factory Plc - Key offerings
    • Cimpress NV
      • Table Cimpress NV - Vendor overview
      • Table Cimpress NV - Business segments
      • Table Cimpress NV - Organizational developments
      • Table Cimpress NV - Geographic focus
      • Table Cimpress NV - Segment focus
      • Table Cimpress NV - Key offerings
    • Enesco LLC
      • Table Enesco LLC - Vendor overview
      • Table Enesco LLC - Product segments
      • Table Enesco LLC - Key offerings
    • Hallmark Licensing LLC
      • Table Hallmark Licensing LLC - Vendor overview
      • Table Hallmark Licensing LLC - Product segments
      • Table Hallmark Licensing LLC - Organizational developments
      • Table Hallmark Licensing LLC - Key offerings
    • Personal Creations
      • Table Personal Creations - Vendor overview
      • Table Personal Creations - Product segments
      • Table Personal Creations - Key offerings
    • Shutterfly Inc.
      • Table Shutterfly Inc. - Vendor overview
      • Table Shutterfly Inc. - Business segments
      • Table Shutterfly Inc. - Organizational developments
      • Table Shutterfly Inc. - Segment focus
      • Table Shutterfly Inc. - Key offerings
    • Snapfish LLC
      • Table Snapfish LLC - Vendor overview
      • Table Snapfish LLC - Product segments
      • Table Snapfish LLC - Organizational developments
      • Table Snapfish LLC - Key offerings
    • UncommonGoods LLC
      • Table UncommonGoods LLC - Vendor overview
      • Table UncommonGoods LLC - Product segments
      • Table UncommonGoods LLC - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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