Personal Care Products for Maternity Market in Europe 2016-2020
About Maternity Personal Care Market in the Europe
Personal care products for the maternity market are a sub-segment of the overall personal care market based on product use by a specific target audience. It includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.
Technavio’s analysts forecast the personal care products for maternity market in Europe to grow at a CAGR of 1.27% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the personal care products for the maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail and salon sales of maternity personal care products.
The market is divided into the following segments based on product type:
Technavio Announces the Publication of its Research Report –Personal Care Products for Maternity Market in Europe 2016-2020
Technavio recognizes the following companies as the key players in the Maternity Personal Care Market in the Europe: Henkel, Johnson & Johnson, L’Oréal, Procter & Gamble, and Unilever.
Commenting on the report, an analyst from Technavio’s team said: “Owing to the relative safety of natural and organic personal care products, demand for them has risen considerably in the maternity market in Europe. The natural ingredients used in these products are considered safe for use by pregnant women and do not cause the ill-effects associated with regular products.”
According to the report, the increasing number of women in the workforce has also led to higher spending power. Households are, therefore, able to spend more on the well-being of pregnant women and their babies. As a result, premium products and the relatively expensive organic products are also in considerable demand in the market.
Further, the report states that the birth rate in the EU is much lower than the global average and has been declining since the last decade. This decline was the result of many factors, including a higher number of women going for higher education and entering the workforce, urbanization and smaller households, and the wider availability of contraception methods. This factor has a significant impact on vendors in the market, on account of the expected decline in the potential consumer base.
Henkel, Johnson & Johnson, L’Oréal, Procter & Gamble, Unilever