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Personal Care Products for Maternity Market in Europe 2016-2020

Personal Care Products for Maternity Market in Europe 2016-2020

About Maternity Personal Care Market in the Europe

Personal care products for the maternity market are a sub-segment of the overall personal care market based on product use by a specific target audience. It includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

Technavio’s analysts forecast the personal care products for maternity market in Europe to grow at a CAGR of 1.27% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the personal care products for the maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail and salon sales of maternity personal care products.

The market is divided into the following segments based on product type:

  • Skin care
  • Hair care
  • Oral hygiene products
  • Bath products
  • Sun care
  • Depilatory products
Technavio's report, Maternity Personal Care Market in the Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Henkel
  • Johnson & Johnson
  • L’Oréal
  • Procter & Gamble
  • Unilever
Market driver
  • Product awareness and increased spending power
  • For a full, detailed list, view our report
Market challenge
  • Decline in birth rate
  • For a full, detailed list, view our report
Market trend
  • Demand for natural personal care products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report –Personal Care Products for Maternity Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the Maternity Personal Care Market in the Europe: Henkel, Johnson & Johnson, L’Oréal, Procter & Gamble, and Unilever.

Commenting on the report, an analyst from Technavio’s team said: “Owing to the relative safety of natural and organic personal care products, demand for them has risen considerably in the maternity market in Europe. The natural ingredients used in these products are considered safe for use by pregnant women and do not cause the ill-effects associated with regular products.”

According to the report, the increasing number of women in the workforce has also led to higher spending power. Households are, therefore, able to spend more on the well-being of pregnant women and their babies. As a result, premium products and the relatively expensive organic products are also in considerable demand in the market.

Further, the report states that the birth rate in the EU is much lower than the global average and has been declining since the last decade. This decline was the result of many factors, including a higher number of women going for higher education and entering the workforce, urbanization and smaller households, and the wider availability of contraception methods. This factor has a significant impact on vendors in the market, on account of the expected decline in the potential consumer base.

Companies Mentioned

Henkel, Johnson & Johnson, L’Oréal, Procter & Gamble, Unilever

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Key-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Share of personal care products in global BPC industry 2015
  • Market landscape
    • Global BPC industry
      • Table Global BPC industry: Products
      • Table Share of BPC market in Europe in global BPC market
      • Table BPC products by revenue in Europe 2015 ($ billions)
      • Table Segmentation of BPC market in Europe 2015
      • Table Personal care market in Europe by revenue ($ billions)
    • Personal care products for maternity market in Europe
      • Table Personal care products for maternity market in Europe by product type
      • Table Personal care products for maternity market in Europe 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Segmentation by product type
      • Table Personal care products for maternity market in Europe by product type 2015 and 2020
      • Table Personal care products for maternity market in Europe by product type 2015-2020 ($ millions)
      • Table Skin care products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of skin care products
      • Table Hair care products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of hair care products
      • Table Oral hygiene products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of oral hygiene products
      • Table Bath products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of bath products
      • Table Sun care products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of sun care products
      • Table Depilatory products for maternity market in Europe 2015-2020 ($ millions)
      • Table Types of depilatory products
  • Geographical segmentation
    • Market segmentation by geography
      • Table Personal care products for maternity market in Europe by geography 2015 and 2020
      • Table Personal care products for maternity market in Europe by geography 2015-2020 ($ millions)
      • Table Personal care products for maternity market in Western Europe 2015-2020 ($ millions)
      • Table Personal care products for maternity market in Eastern Europe 2015-2020 ($ millions)
  • Key leading countries
    • Table Key leading countries
    • Table Key leading countries by revenue share 2015
    • Germany
      • Table Personal care products for maternity market in Germany 2015-2020 ($ millions)
      • Table Birth rate in Germany versus birth rate in EU 2008-2013 (births per 1,000 population)
      • Table Fertility rate in Germany versus fertility rate in EU 2008-2013 (births per woman)
    • France
      • Table Personal care products for maternity market in France 2015-2020 ($ millions)
      • Table Birth rate in France versus birth rate in EU 2008-2013 (births per 1,000 population)
      • Table Fertility rate in France versus fertility rate in EU 2008-2013 (births per woman)
    • Russia
      • Table Personal care products for maternity market in Russia 2015-2020 ($ millions)
      • Table Birth rate in Russia versus birth rate in EU 2008-2013 (births per 1,000 population)
      • Table Fertility rate in Russia versus fertility rate in EU 2008-2013 (births per woman)
    • Italy
      • Table Personal care products for maternity market in Italy 2015-2020 ($ millions)
      • Table Birth rate in Italy versus birth rate in EU 2008-2013 (births per 1,000 population)
      • Table Fertility rate in Italy versus fertility rate in EU 2008-2013 (births per woman)
    • Spain
      • Table Personal care products for maternity market in Spain 2015-2020 ($ millions)
      • Table Birth rate in Spain versus birth rate in EU 2008-2013 (births per 1,000 population)
      • Table Fertility rate in Spain versus fertility rate in EU 2008-2013 (births per woman)
  • Market drivers
    • Product awareness and increased spending power
      • Table Participation of women in workforce as a percentage of female population in EU 2009-2014
    • Changing lifestyles and shopping habits
    • Expansion of distribution channels
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Decline in birth rate
      • Table Birth rate in EU versus global birth rate 2008-2013 (births per 1,000 people)
    • Low fertility rate and increasing mean age of women at childbirth
      • Table Fertility rate in EU versus global fertility rate 2008-2013 (births per woman)
      • Table Mean age of women at childbirth in EU
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for natural personal care products
    • Improvements in labeling
    • Convenience of e-tailing
  • Vendor landscape
    • Competitive scenario
    • Henkel
      • Table Henkel: Business segmentation by revenue 2014
      • Table Henkel: Geographical segmentation by revenue 2014
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2014
      • Table Johnson & Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2014
      • Table L'Oréal: Geographical segmentation by revenue 2014
    • Procter & Gamble
      • Table Procter & Gamble: Business segmentation by revenue 2015
      • Table Procter & Gamble: Business segmentation by revenue 2014 and 2015
      • Table Procter & Gamble: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014
  • Explore Technavio

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