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Personal Care Products for the Maternity Market in the US 2016-2020

About Personal Care Products for Maternity Market In the US

The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

Technavio’s analysts forecast the personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:

  • Skin care products
  • Hair care products
  • Oral hygiene products
  • Bath products
  • Sun care
  • Depilatory products
Technavio's report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Johnson & Johnson
  • L'Oréal
  • Procter & Gamble
  • Unilever
  • Estée Lauder
Other prominent vendors
  • Amway
  • Avon Products
  • Cadiveu Professional USA
  • Chatters Canada
  • Clarins Group
  • Combe
  • Conair
  • Coty
  • Edgewell Personal Care
  • Henkel
  • Kao
  • Markwins Beauty Products
  • Revlon
  • Shiseido
Market driver
  • Changing lifestyles and shopping habits
  • For a full, detailed list, view our report
Market challenge
  • Decreasing fertility rate
  • For a full, detailed list, view our report
Market trend
  • Rise in use of multifunctional products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Personal Care Products for Maternity Market In the US 2016-2020

Technavio recognizes the following companies as the key players in the personal care products for maternity market in the US: Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.

Other Prominent Vendors in the market are: Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Clarins Group, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Kao, Markwins Beauty Products, Revlon, and Shiseido.

Commenting on the report, an analyst from Technavio’s team said: “One trend that is playing an important role in market growth is the rise in use of multifunctional products. Key players such as L’Oréal, Procter & Gamble, Unilever, Johnson & Johnson, Beiersdorf, Estée Lauder, Kao, Shiseido, and Henkel are providing personal care lines that offer multifunctional benefits. This strategy creates value proposition for consumers. For instance, L'Oréal's Paris Fall Repair 3x and Paris Total Repair 5 are products aimed to attract end-users by providing combined benefits such as repairing hair damage, breakage, and dry hair and promoting hair growth.”

According to the report, a key growth driver is changing lifestyles and shopping habits. A large number of women in the US continue to work into the late stages of their pregnancies. As personal grooming and appearance are important factors at most workplaces, pregnant women present significant opportunities for vendors in the market. Many women change their shopping habits in accordance with the demands posed by pregnancy and are willing to spend on products that ensure their own as well as the baby's wellbeing and comfort. With this in view, most manufacturers offer personal care lines with value propositions that meet the expectations of the consumers, including pregnancy wellness and fitness products and specialized skin care products.

Further, the report states that one challenge that could restrict market growth is the decreasing fertility rate. The primary reason for this decline is the growing preference among women to have children later in their lives, between the ages of 30 and 34 years, when they are relatively more secure financially.

Companies Mentioned

Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, Unilever, Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Clarins Group, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Kao, Markwins Beauty Products, Revlon, Shiseido.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Key-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Challenges versus market development
      • Table Share of personal care products in global BPC industry 2015
  • Country profile:US
    • Economic indicators
      • Table Population in US 2010-2015 (millions)
      • Table GDP per capita in US ($)
      • Table Employment to population ratio in US 2015
      • Table Full-time and part-time employment ratio in US 2015
  • Market landscape
    • Market overview
      • Table Global BPC industry
      • Table BPC products by revenue in US 2015 ($ billions)
      • Table BPC products by revenue share in US 2015
      • Table Share of BPC market in US in global BPC market 2015
      • Table Personal care market in US by revenue ($ billions)
      • Table Personal care products for maternity market in US by product type
      • Table Personal care products for maternity market in US 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product type
    • Segmentation of personal care products for maternity market in US by product type
      • Table Personal care products for maternity market in US by product type 2015 and 2020 (revenue %)
      • Table Personal care products for maternity market in US by product type 2015-2020 ($ billions)
      • Table Skin care products for maternity market in US 2015-2020 ($ millions)
      • Table Types of skin care products
      • Table Hair care products for maternity market in US 2015-2020 ($ millions)
      • Table Types of hair care products
      • Table Oral hygiene products for maternity market in US 2015-2020 ($ millions)
      • Table Types of oral hygiene products
      • Table Bath products for maternity market in US 2015-2020 ($ millions)
      • Table Types of bath products
      • Table Sun care products for maternity market in US 2015-2020 ($ millions)
      • Table Types of sun care products
      • Table Depilatory products for maternity market in US 2015-2020 ($ millions)
      • Table Types of depilatory products
  • Market drivers
    • Consumers' high awareness and increased spending power
    • Expansion of distribution channels
    • Changing lifestyles and shopping habits
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Decline in birth rate
      • Table Birth rate in US versus global birth rate 2008-2013 (births per 1,000 population)
    • Decreasing fertility rate
      • Table Fertility rate in US versus global fertility rate 2008-2013 (births per woman)
    • Absence of paid maternity leaves
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increase in demand for natural personal care products
    • Rise in use of multifunctional products
    • Improvements in labeling and packaging
    • Rise in number of private label brands
    • E-retailing and social media marketing
  • Vendor landscape
    • Competitive scenario
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2015
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2014
      • Table Johnson & Johnson: Business segmentation by revenue 2013 and 2014 ($ billions)
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2014
      • Table L'Oréal: Geographical segmentation by revenue 2014
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2014
      • Table Unilever: Business segmentation by revenue 2013 and 2014 ($ billions)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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