Packaging Market in MENA 2015-2019
About packaging and packaging market in MENA
Packaging plays a significant role in the transportation, warehousing, logistics, sales, and end use of a product. It provides adequate support, protection, and tampering resistance to the product. It is also used as a means of attracting customers’ attention to the product. Vendors use sustainable, renewable, and recyclable raw materials, such as paper, rigid plastic, metal, glass, and flexible materials, to manufacture packaging materials.
The packaging market in MENA is very dynamic in nature. The economy of MENA was negatively affected by the Arab Spring, which was started in 2010 in Tunisia, but the economy of the Middle East after four years remains volatile in its growth. However, there are some demographic trends that have positively affected the packaging market in MENA. Urbanization and change in consumer lifestyles, for example, have propelled the demand for packaging solutions that are light in weight and have greater visual appeal. The market has also witnessed a considerable shift in the purchasing patterns of customers, with customers demanding more flexible packaging solutions over rigid packing. Growing demand for dairy products, which has led to an increase in dairy products packaging, has also fueled the growth of the market.
Technavio's analysts forecast the packaging market in MENA to grow at a CAGR of 4.73% in terms of revenue over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the packaging market in MENA for the period 2015-2019. It provides data on the different segments of the market based on product type, applications, and geography.
Segmentation by product type:
Technavio Announces the Publication of its Research Report – Packaging Market in MENA 2015-2019
Technavio recognizes the following companies as the key players in the Packaging Market in MENA: DS Smith, Falcon, INDEVCO, International Paper, Mondi and Rexam
The other prominent vendors are: Al Ghurair Group, Arabian Paper Products, Constantia Flexibles, Enpee Group, Falcon Pack, FIPCO, Hassani Group of Companies, JBK Rak, Manama Packaging, Middle East Packaging Factory, NAPCO, National Packaging Factory, Noor Carton and Packaging Industry, Obeikan Group, Olmuksa International Paper Sabanci Ambalaj Sanaii Ve Ticaret, Omani Packaging, Sun Packaging, ULMA Packaging, Unipack Containers & Carton Products and United Carton Industries
Commenting on the report, an analyst from Technavio’s team said: “Plastic-based flexible packaging is gaining popularity, especially in the food and beverage industry. Plastic-based bottles and flexible packaging products are stealing market share from other packaging materials. The demand for PET bottles, containers, and stand-up pouches is replacing the demand for beverage packaging cartons, especially for products such as milk and juices. Plastic provides more scope for innovation than paper, and therefore is preferred by manufacturers.”
According to the report, the popularity of paperboard packaging is driving the packaging market in MENA. Paperboard packaging includes RFID tags, security printing, tamper-free materials and seals, and holography. The accessibility of paperboard packaging has made it a popular choice. Paperboard can be folded flat, is lightweight and strong, and is built for laser tolerance, which facilitates high-speed machine filling. As 75% of the consumer's decision is made at the POS, retailers prefer goods that come in attractive packaging.
Further, the report states that one of the major challenges faced by the packaging market is the high cost involved in the production of packaging materials.
DS Smith, Falcon, INDEVCO, International Paper, Mondi, Rexam, Al Ghurair Group, Arabian Paper Products, Constantia Flexibles, Enpee Group, Falcon Pack, FIPCO, Hassani Group of Companies, JBK Rak, Manama Packaging, Middle East Packaging Factory, NAPCO, National Packaging Factory, Noor Carton and Packaging Industry, Obeikan Group, Olmuksa International Paper Sabanci Ambalaj Sanaii Ve Ticaret, Omani Packaging, Sun Packaging, ULMA Packaging, Unipack Containers & Carton Products, United Carton Industries
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