Market Research Logo

Organic Tea Market in the US 2017-2021

Organic Tea Market in the US 2017-2021

About Organic Tea Market

Organic tea is a certified tea, which is free of fertilizers, pesticides, and herbicides. The cultivation process of organic tea, which relies on ecological processes and biodiversity, is based on sustainable practices. Consumers choose organic tea because of the health benefits that the product offers. There are primarily three different types of organic tea available in the US market: organic herbal/fruit tea, organic black tea, and organic green tea.

Technavio’s analysts forecast the Organic Tea Market in the US to grow at a CAGR of 5.19% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the Organic Tea Market in the US for 2017-2021. To calculate the market size, the report considers the revenue generated through the sales of three types of organic teas: organic herbal tea, organic green tea, and organic black tea; in different forms sold through various retail outlets and foodservice establishments, which include but not limited to hypermarkets, supermarkets, convenience stores, specialist retailers, discount stores, warehouse clubs, and others.

Technavio's report, Organic Tea Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Ambassador Organics
  • Celestial Seasonings
  • EQUAL EXCHANGE COOP
  • Newman's Own
  • Numi Organic Tea
Other prominent vendors
  • Arbor Teas
  • Art of Tea
  • Choice Organic Teas
  • Davidson’s Organics
  • Five Mountains
  • Green Root Tea
  • Løv Organic
  • Rishi Tea
  • The Path of Tea
  • The Republic of Tea
Market driver
  • Increasing number of health-conscious consumers
  • For a full, detailed list, view our report
Market challenge
  • Increased competition from other organic beverages
  • For a full, detailed list, view our report
Market trend
  • Continuous product innovation
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Organic Tea Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the organic tea market in the US: Ambassador Organics, Celestial Seasonings, EQUAL EXCHANGE COOP, Newman's Own, and Numi Organic Tea.

Other Prominent Vendors in the market are: Arbor Teas, Art of Tea, Choice Organic Teas, Davidson’s Organics, Five Mountains, Green Root Tea, Løv Organic, Rishi Tea, The Path of Tea, and The Republic of Tea.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is continuous product innovation. Product innovations in this space are focused on the health and functional properties of organic teas. A lot of new organic tea products concentrate on energy boosting, stress release, heart and digestive health, and beauty aspects.”

According to the report, one of the major drivers for this market is increasing number of health-conscious consumers. The demand for organic tea in the US is driven by the increase in the number of health-conscious consumers. Over the past few years, there has been an increase in the number of people with cardiovascular diseases, diabetes, obesity, and other lifestyle diseases. This has influenced consumers to look for products that are free from artificial colorants, synthetic flavors, and other unhealthy food additives.

Further, the report states that one of the major factors hindering the growth of this market is increased competition from other organic beverages. The organic tea market in the US is influenced by other organic products in the market. There are a wide variety of organic beverages in the market, such as organic coffee and organic plant-based and malt-based drinks. These different organic drinks provide competition to the organic tea market. Brand loyalty is a key reason behind the rise in sales of these organic drinks.

Companies Mentioned

Ambassador Organics, Celestial Seasonings, EQUAL EXCHANGE COOP, Newman's Own, and Numi Organic Tea.Other Prominent Vendors in the market are: Arbor Teas, Art of Tea, Choice Organic Teas, Davidson’s Organics, Five Mountains, Green Root Tea, Løv Organic, Rishi Tea, The Path of Tea, and The Republic of Tea.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Market outline
      • Table Tea production process
  • Country profile: US
    • Key economic indicators
      • Table Urban population in the US 2010-2015 (millions)
      • Table GDP per capita in the US 2010-2015 ($)
      • Table Real median household income in the US 2010-2015 ($)
      • Table Inflation rate measured by consumer price index in the US 2010-2015 (%)
  • Market landscape
    • Market overview
      • Table Organic tea market in the US: An overview
      • Table Organic tea market in the US by types of product
    • Market size and forecast
      • Table Organic tea market in the US 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Organic tea market in the US by product type 2016 and 2021 (% share of revenue)
    • Table Growth outlook for organic tea market in the US by product type 2016-2021
    • Organic herbal tea market in the US
      • Table Organic herbal tea market in the US 2016-2021 ($ millions)
    • Organic black tea market in the US
      • Table Organic black tea market in the US 2016-2021 ($ millions)
    • Organic green tea market in the US
      • Table Organic green tea market in the US 2016-2021 ($ millions)
  • Market segmentation by distribution channe
    • Organic tea market in the US by distribution channels
      • Table Organic tea market in the US by distribution channels 2016 (% share of revenue)
      • Table Number of convenience stores in the US 2010-2015
      • Table Internet users in the US 2011-2015 (millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Penetration rate of organic products in the US adult population 2005-2014 (%)
    • Market challenges
  • Market trends
    • Continuous product innovation
    • Rise in demand for organic Matcha green tea
    • Increasing demand for organic tea blends
  • Competitive analysis
    • Competitor analysis
    • Competitive positioning assessment
      • Table Competitive positioning matrix for organic tea manufacturers in the US 2016
    • Ambassador Organics
      • Table Ambassador Organics: Product portfolio
    • Celestial Seasonings
      • Table Celestial Seasonings: Product portfolio
    • EQUAL EXCHANGE COOP
      • Table EQUAL EXCHANGE COOP: Product portfolio
    • Newman's Own
      • Table Newman's Own: Product portfolio
    • Numi Organic Tea
      • Table Numi Organic Tea: Product portfolio
    • Other prominent market players
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report