About the Organic Packaged Food Market
An organic value chain is quite similar to any supply chain. The difference lies in the fact that in an organic value chain, the entire process, from the sourcing of raw materials to the retailing of packaged food products, is taken into consideration and each step adds value to the organic product in question. Different organic packaged food products have different value chains, due to their inherent nature. For the continuous growth of organic packaged food products in the US market, it is essential that the supply chain management of each packaged food product be taken care of individually. For example, perishable items like milk, cheese, and yogurt need to have a shorter value chain than non-perishable ones like wheat and rice. An organic value chain not only adds value to the product at every step of processing but also makes organic products easily available to consumers.
Technavio’s analysts forecast the Organic Packaged Food Market in the US to grow at a CAGR of 3.23% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the Organic Packaged Food Market in the US for 2016-2020. To calculate market size, the report takes into consideration the revenue generated through the sales of the following organic packaged foods in the US:
Technavio Announces the Publication of its Research Report – Organic Packaged Food Market in the US 2016-2020"
Technavio recognizes the following companies as the key players in the Organic Packaged Food Market in the US: Amy’s Kitchen, Nature’s Path Foods, Newman’s Own, Organic Valley of Farmers, The Hain Celestial Group, and WhiteWave Foods."
Other Prominent Vendors in the market are: Bgreen Food, Campbell, Castle Rock Organic Farms, ConAgra Foods, Flowers Foods, General Mills, Kroger, Manna Organics, Safeway, Stonyfield, and Whole Foods."
Commenting on the report, an analyst from Technavio’s team said: “A noteworthy trend in the organic packaged food market is the increased interest of large retailers. The consistent growth of the market for organic packaged food products in the US has piqued the interest of large-scale retailers. The organic packaged food market has so far been limited to a few major players like Whole Foods Market and Organic Valley Family of Farms, but now large retailers like Walmart, Kroger, and Safeway are making their way into the market by increasing their range of organic packaged food products.”"
According to the report, a key growth driver for this market is the increase in a health conscious segment of the population. The health benefits provided by organic food have propelled its demand in the US. Discerning consumers spend more time reading labels and searching for information before purchasing food products. Consumers believe organic foods provide better nutritional benefits than non-organic foods, as they do not contain chemicals, growth hormones, or pesticides. They are also aware of the harmful effects of pesticide residue. In 2011, more than 70% of families in the US purchased organic food products, and it is expected that this figure will rise to more than 75% during the forecast period."
Further, the report states that one challenge that could restrict market growth is the shortage in raw materials for organic packaged food.
Amy’s Kitchen, Nature’s Path Foods, Newman’s Own, Organic Valley of Farmers, The Hain Celestial Group, WhiteWave Foods, Bgreen Food, Campbell, Castle Rock Organic Farms, ConAgra Foods, Flowers Foods, General Mills, Kroger, Manna Organics, Safeway, Stonyfield, Whole Foods.
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