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Oral Care Market in APAC 2016-2020

About the Oral Care Market in Asia Pacific (APAC)

With oral care gaining significant importance as a part of general hygiene, it has become one of the lucrative segments in the global personal and beauty care market. The toothpaste segment dominates the global oral care market, spurred by demand for multifunctional toothpaste and the launch of innovative products.

Technavio’s analysts forecast the oral care market in Asia Pacific (APAC)to grow at a CAGR of 5.1% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the oral care market in Asia Pacific (APAC)for 2016-2020. To calculate the market size, the report considers the revenue generated from the following oral hygiene products:

  • Primary oral hygiene products: Toothpaste, toothbrushes, and replacement heads
  • Secondary hygiene products: Teeth whiteners, mouthwashes, dental flosses, denture care products, and mouth fresheners
The market is divided into the following segments based on geography:
  • China
  • Japan
  • India
Technavio's report, Oral Care Market in Asia Pacific (APAC) 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Colgate-Palmolive
  • GlaxoSmithKline
  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
Other prominent vendors
  • Anchor Group
  • Amway
  • Church & Dwight
  • Dabur
  • Dr. Fresh
  • Himalaya
  • KAO
  • Lion Corp.
  • LG
  • Patanjali
  • Supersmile
Market driver
  • Product innovation and new launches
  • For a full, detailed list, view our report
Market challenge
  • Risks associated with international trade
  • For a full, detailed list, view our report
Market trend
  • Premiumization of oral care products
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Oral Care Market in Asia Pacific (APAC) 2016-2020

Technavio recognizes the following companies as the key players in the oral care market in Asia Pacific (APAC): Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, and Unilever.

Other Prominent Vendors in the market are: Anchor Group, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion Corp., LG, Patanjali, and Supersmile.

Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is the premiumization of oral care products. The rising disposable income has allowed manufacturers to target customers through premium pricing strategy. Rising urban population in countries like India and China is also helping the market grow, as it leads to better proximity to retail platforms like supermarkets, hypermarkets, and online retailers. Premiumization has led to growth and creation of new segments such as toothpaste for sensitive teeth and mouthwashes.”

According to the report, a key growth driver in the oral care market is product innovation and new launches. In the oral care market, continuous innovation is required, particularly in products, to generate consumer interest. P&G brought innovation in the toothbrush market through its power oral care business. The company's Oral-B brand launched a new power toothbrush with Bluetooth technology in 2014. The power oral care segment is an important one for P&G, generating revenue of over $1 billion annually.

Further, the report states that one challenge that could restrict market growth is the risk associate dwith international trade. In global trade, fluctuations in foreign currency exchange rates and the relative value of the currency used can have a significant effect on profit margins.



Companies Mentioned

Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, Unilever, Anchor Group, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion Corp., LG, Patanjali, Supersmile.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global beauty and personal care product market: Product categories
      • Table Global beauty and personal care product market 2015
      • Table Global beauty and personal care product market 2015 ($ billions)
    • Global oral care market
      • Table Global oral care market 2015-2020 ($ billions)
    • Oral care market in APAC
      • Table Oral care market in APAC 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Segmentation of oral care market in APAC by product category
      • Table Oral care market in APAC by product category 2015 and 2020
      • Table Oral care market in APAC by product category 2015 and 2020 ($ billions)
    • Primary oral care product market in APAC
      • Table Primary oral care product market in APAC 2015-2020 ($ billion)
    • Secondary oral care product market in APAC
      • Table Secondary oral care product market in APAC 2015-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries
    • China
      • Table Oral care market in China 2015-2020 ($ billions)
    • Japan
      • Table Oral care market in Japan 2015-2020 ($ billions)
    • India
      • Table Oral care market in India 2015-2020 ($ billions)
  • Market drivers
    • Product innovation and new launches
    • Aging population
    • Marketing initiatives and celebrity endorsements
    • Growing emphasis on hygiene
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Lack of awareness of oral hygiene products
    • Risks associated with international trade
    • Threat from counterfeit products
    • High competition among vendors
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Premiumization of oral care products
    • Value propositions to enhance regional appeal
    • Initiatives to create awareness of oral care
    • Increase in mergers and acquisitions
  • Vendor landscape
    • Competitive scenario
    • Colgate-Palmolive
      • Table Colgate-Palmolive: Business segmentation by revenue 2015
      • Table Colgate-Palmolive: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Colgate-Palmolive: Geographical segmentation by revenue 2015
    • GlaxoSmithKline
      • Table GlaxoSmithKline: Business segmentation by revenue 2015
      • Table GlaxoSmithKline: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table GlaxoSmithKline: Geographical segmentation by revenue 2015
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2015
      • Table Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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