About the Oral Care Market in Asia Pacific (APAC)
With oral care gaining significant importance as a part of general hygiene, it has become one of the lucrative segments in the global personal and beauty care market. The toothpaste segment dominates the global oral care market, spurred by demand for multifunctional toothpaste and the launch of innovative products.
Technavio’s analysts forecast the oral care market in Asia Pacific (APAC)to grow at a CAGR of 5.1% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the oral care market in Asia Pacific (APAC)for 2016-2020. To calculate the market size, the report considers the revenue generated from the following oral hygiene products:
Technavio Announces the Publication of its Research Report – Oral Care Market in Asia Pacific (APAC) 2016-2020
Technavio recognizes the following companies as the key players in the oral care market in Asia Pacific (APAC): Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, and Unilever.
Other Prominent Vendors in the market are: Anchor Group, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion Corp., LG, Patanjali, and Supersmile.
Commenting on the report, an analyst from Technavio’s team said: “A trend which is boosting market growth is the premiumization of oral care products. The rising disposable income has allowed manufacturers to target customers through premium pricing strategy. Rising urban population in countries like India and China is also helping the market grow, as it leads to better proximity to retail platforms like supermarkets, hypermarkets, and online retailers. Premiumization has led to growth and creation of new segments such as toothpaste for sensitive teeth and mouthwashes.”
According to the report, a key growth driver in the oral care market is product innovation and new launches. In the oral care market, continuous innovation is required, particularly in products, to generate consumer interest. P&G brought innovation in the toothbrush market through its power oral care business. The company's Oral-B brand launched a new power toothbrush with Bluetooth technology in 2014. The power oral care segment is an important one for P&G, generating revenue of over $1 billion annually.
Further, the report states that one challenge that could restrict market growth is the risk associate dwith international trade. In global trade, fluctuations in foreign currency exchange rates and the relative value of the currency used can have a significant effect on profit margins.
Colgate-Palmolive, GlaxoSmithKline, Johnson & Johnson, Procter & Gamble, Unilever, Anchor Group, Amway, Church & Dwight, Dabur, Dr. Fresh, Himalaya, KAO, Lion Corp., LG, Patanjali, Supersmile.