Operational Analytics Market by End-users and Geography - Global Forecast and Analysis 2019-2023

Global Operational Analytics Market:

About this market

Technavio’s operational analytics market analysis considers sales from manufacturing, telecom and IT, BFSI, transportation, retail, and others. Our analysis also considers the sales of operational analytics in APAC, Europe, North America, South America, and MEA. In 2018, the manufacturing segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growing concentration on cost reduction and process efficiency will play a significant role in the manufacturing segment to maintain its market position. Also, our global operational analytics market report looks at factors such as rise in demand for cloud-based data management strategies, need for process optimization, and rise in IoT data. However, the lack of skilled personnel, high initial investments, and issues in data quality may hamper the growth of the operational analytics industry over the forecast period.

Global Operational Analytics Market: Overview

The rise in demand for cloud-based data management strategies

Organizations are integrating Business Intelligence (BI) strategies into other business applications such as CRM and ERP to improve the quality of their data, to better understand their customer better, and to discover new markets. Organizations are implementing BI analytics in the cloud to generate valuable data from third-party sources. The benefits of cloud computing such as scalability, reliability, and agility, are fueling the demand for the adoption of cloud-based solutions by organizations. This will lead to the expansion of the global operational analytics market at a CAGR of over 13% during the forecast period.

AI-based operational analytics

Enterprises are adopting AI-based operational analytics to gain real-time access to operational data and automate their decision-making processes. The real-time access to up-to-date data helps the enterprises to make decisions on their day-to-day operations. The AI-based operational analytics collects and gathers transactional and analytical data. The power of machine learning helps enterprises to predict events such as detect fraudulent activities or identify customer purchase patterns. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global operational analytics market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global operational analytics market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of few leading operational analytics manufacturers, that include Hewlett Packard Enterprise Development LP, IBM Corp., Oracle Corp., SAP SE, SAS Institute Inc.

Also, the operational analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings of vendors
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) software market
      • Table Segments of global information technology (IT) software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Manufacturing - Market size and forecast 2018-2023
      • Table Manufacturing - Market size and forecast 2018-2023 ($ millions)
      • Table Manufacturing - Year-over-year growth 2019-2023 (%)
    • Telecom and IT - Market size and forecast 2018-2023
      • Table Telecom and IT - Market size and forecast 2018-2023 ($ millions)
      • Table Telecom and IT - Year-over-year growth 2019-2023 (%)
    • BFSI - Market size and forecast 2018-2023
      • Table BFSI - Market size and forecast 2018-2023 ($ millions)
      • Table BFSI - Year-over-year growth 2019-2023 (%)
    • Transportation - Market size and forecast 2018-2023
      • Table Transportation - Market size and forecast 2018-2023 ($ millions)
      • Table Transportation - Year-over-year growth 2019-2023 (%)
    • Retail - Market size and forecast 2018-2023
      • Table Retail - Market size and forecast 2018-2023 ($ millions)
      • Table Retail - Year-over-year growth 2019-2023 (%)
    • Other end-users - Market size and forecast 2018-2023
      • Table Other end-users - Market size and forecast 2018-2023 ($ millions)
      • Table Other end-users - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Cloud-based operational analytics
    • AI-based operational analytics
    • Growing number of acquisitions and partnerships
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Hewlett Packard Enterprise Development LP
      • Table Hewlett Packard Enterprise Development LP - Vendor overview
      • Table Hewlett Packard Enterprise Development LP - Business segments
      • Table Hewlett Packard Enterprise Development LP - Organizational developments
      • Table Hewlett Packard Enterprise Development LP - Geographic focus
      • Table Hewlett Packard Enterprise Development LP - Segment focus
      • Table Hewlett Packard Enterprise Development LP - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
      • Table Oracle Corp. - Key offerings
    • SAP SE
      • Table SAP SE - Vendor overview
      • Table SAP SE - Business segments
      • Table SAP SE - Organizational developments
      • Table SAP SE - Geographic focus
      • Table SAP SE - Segment focus
      • Table SAP SE - Key offerings
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Vendor overview
      • Table SAS Institute Inc. - Organizational developments
      • Table SAS Institute Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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