Online On-demand Home Services Market by Service and Geography - Forecast and Analysis 2020-2024

Online On-demand Home Services Market by Service and Geography - Forecast and Analysis 2020-2024

Global Online On-demand Home Services Market: About this market

Technavio’s online on-demand home services market analysis considers sales from home care and design; repair and maintenance; health, wellness, and beauty; and other services. Our study also finds the sales of online on-demand home services in APAC, Europe, MEA, North America, and South America. In 2019, the home care and design segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing business expansions will play a significant role in the home care and design segment to maintain its market position. Also, our global online on-demand home services market report looks at factors such as advantages of online on-demand home services, growing internet penetration, and increasing number of startups entering the market. However, high competition among vendors, reliability of vendors, and lack of a standard pricing model may hamper the growth of the online on-demand home services industry over the forecast period.

Global Online On-demand Home Services Market: Overview

Increasing number of start-ups entering the market

The market is witnessing an increase in the number of startups as a result of increased seed funding in the form of investments. These startups are introducing attractive offers and interactive platforms to engage more customers and drive revenue. For instance, startups such as Houzz, Porch, and Pro help customers to connect with professional contractors to avail a wide range of household improvement services. The proliferation of such startups will lead to the expansion of the global online on-demand home services market at a CAGR of almost 53% during the forecast period.

Increasing influence of digital media

With the proliferation of internet-enabled smartphones, digital media has emerged as a key communication and marketing channel for vendors operating in the global online on-demand home services market. Service visibility is one of the principal factors in the marketing strategy implemented by online on-demand home service providers. Vendors are sending customers push messages and e-mails that contain information about new services and offers to promote their business. They are also leveraging social media platforms such as YouTube, Facebook, Twitter, Instagram, and others for service promotions and campaigns. Such marketing efforts are improving consumer engagement, thereby increasing awareness about the services offered by the vendors. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global online on-demand home services market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global online on-demand home services market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online on-demand home services manufacturers, that include Alfred Club Inc., Amazon.com Inc., ANGI Homeservices Inc., AskforTask Inc., Cleanly Inc., Helpling GmbH & Co. KG, MyClean Inc., ServiceWhale Inc., Serviz.com Inc., and TaskRabbit Inc.

Also, the online on-demand home services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendors: Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global specialized consumer services market
      • Table Segments of global specialized consumer services market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market outlook
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ billions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by service
    • Table Service - Market share 2019-2024 (%)
    • Comparison by service
      • Table Comparison by service
    • Home care and design - Market size and forecast 2019-2024
      • Table Home care and design - Market size and forecast 2019-2024 ($ billions)
      • Table Home care and design - Year-over-year growth 2020-2024 (%)
    • Repair and maintenance - Market size and forecast 2019- 2024
      • Table Repair and maintenance - Market size and forecast 2019-2024 ($ billions)
      • Table Repair and maintenance - Year-over-year growth 2020-2024 (%)
    • Health, wellness, and beauty - Market size and forecast 2019-2024
      • Table Health, wellness, and beauty - Market size and forecast 2019-2024 ($ billions)
      • Table Health, wellness, and beauty - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ billions)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by service
      • Table Market opportunity by service
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ billions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ billions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rising number of advertising and marketing campaigns
    • Increasing influence of digital media
    • Increasing investments and M&A activities
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alfred Club Inc.
      • Table Alfred Club Inc. - Vendor overview
      • Table Alfred Club Inc. - Service segments
      • Table Alfred Club Inc. - Key offerings
    • Amazon.com Inc.
      • Table Amazon.com Inc. - Vendor overview
      • Table Amazon.com Inc. - Business segments
      • Table Amazon.com Inc. - Organizational developments
      • Table Amazon.com Inc. - Geographic focus
      • Table Amazon.com Inc. - Segment focus
      • Table Amazon.com Inc. - Key offerings
    • ANGI Homeservices Inc.
      • Table ANGI Homeservices Inc. - Vendor overview
      • Table ANGI Homeservices Inc. - Business segments
      • Table ANGI Homeservices Inc. - Organizational developments
      • Table ANGI Homeservices Inc. - Geographic focus
      • Table ANGI Homeservices Inc. - Segment focus
      • Table ANGI Homeservices Inc. - Key offerings
    • AskforTask Inc.
      • Table AskforTask Inc. - Vendor overview
      • Table AskforTask Inc. - Service segments
      • Table AskforTask Inc. - Key offerings
    • Cleanly Inc.
      • Table Cleanly Inc. - Vendor overview
      • Table Cleanly Inc. - Service segments
      • Table Cleanly Inc. - Key offerings
    • Helpling GmbH & Co. KG
      • Table Helpling GmbH & Co. KG - Vendor overview
      • Table Helpling GmbH & Co. KG - Service segments
      • Table Helpling GmbH & Co. KG - Key offerings
    • MyClean Inc.
      • Table MyClean Inc. - Vendor overview
      • Table MyClean Inc. - Service segments
      • Table MyClean Inc. - Key offerings
    • ServiceWhale Inc.
      • Table ServiceWhale Inc. - Vendor overview
      • Table ServiceWhale Inc. - Service segments
      • Table ServiceWhale Inc. - Key offerings
    • Serviz.com Inc.
      • Table Serviz.com Inc. - Vendor overview
      • Table Serviz.com Inc. - Service segments
      • Table Serviz.com Inc. - Key offerings
    • TaskRabbit Inc.
      • Table TaskRabbit Inc. - Vendor overview
      • Table TaskRabbit Inc. - Service segments
      • Table TaskRabbit Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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