Online Video Platform Market in Latin America 2015-2019
About Online Video Platform
An online video platform is a SaaS platform offering hosting, encoding, and customizing, which can also act as an embedded player for organizations that want to upload and distribute their own content. The platform provides an end-to-end tool set for distributing, downloading, publishing, and measuring online video content for both on-demand and live delivery. It allows enterprises and media companies to convert an online video into any format and share it across platforms and devices such as iOS, Android-enabled smartphones and tablets, PCs, digital set-top boxes, and TVs. Organizations start with do-it-yourself solutions for posting videos and as they scale up their video publishing operations, they adopt a video platform.Online video products vary in features that range from ready-made solutions (traditional) to white-label solutions (customized solutions). For instance, YouTube is a ready-made solution, and FTA or Pay-TV broadcasting is a service extending the availability of the content to desktops or mobility devices.
Technavio's analysts forecast the online video platform market in Latin America to grow at a CAGR of 20.37% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the online video platform market in Latin America for 2015-2019. To calculate the market size, the report takes into account revenue generated from the following:
Technavio Announces the Publication of its Research Report – Online Video Platform Market in Latin America 2015-2019
Technavio recognizes the following companies as the key players in the Online Video Platform Market in Latin America: Brightcove, Kaltura, Ooyala and Samba Group
Other Prominent Vendors in the market are: KIT Digital, LongTail Ad Solutions, MediaCore, PermissionTV, thePlatform and VMIX Media
Commenting on the report, an analyst from Technavio’s team said: “By 2016, videoconferencing is going to become the most used method for business communication, replacing the concept of conference calls. Several consumer devices such as broadband-connected PCs and smartphones and tablets can be used by employees of the organization to connect, communicate, and share data with each other. Videoconferencing using Skype is inexpensive and easy to use and execute. More than 50% of SMEs in Latin America have replaced business travel with video-based communication. Several large companies are also investing in videoconferencing to reduce their business-related travel costs. Since online video platforms help companies in recording, webcasting, and streaming videoconference meetings, high demand for videoconferencing also drives the demand for online video platforms.”
According to the report, in 2014, the video market witnessed a more than double increase in the number of videos watched by its online audience as compared to that in 2012. The online audience is no longer looking at videos as a mode of entertainment; it is also a mode of increasing popularity and money making. In Brazil, Argentina, and Mexico more than 60% of adults watch online videos on a weekly basis. Also, there is a radical shift in the video content from films of short duration (short movies) to those with more informative and longer duration content. As opposed to the traditional user-generated videos for fun, there are several genres of online video now in the market, including professional videos and videos from the entertainment industry as well as videos for commercial advertisements. Also, people have started watching videos on mobiles, tablets, laptops, and IPTV sets rather than just on their desktops. This rise in the online video audience is driving a large number of marketers to invest in online video advertising.
Further, the report states that one of the major challenges in the market is the limit in the availability of the content.
Brightcove, Kaltura, Ooyala, Samba Group, KIT Digital, LongTail Ad Solutions, MediaCore, PermissionTV, thePlatform, VMIX Media
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