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Online Video Platform Market in Latin America 2015-2019

Online Video Platform Market in Latin America 2015-2019

About Online Video Platform

An online video platform is a SaaS platform offering hosting, encoding, and customizing, which can also act as an embedded player for organizations that want to upload and distribute their own content. The platform provides an end-to-end tool set for distributing, downloading, publishing, and measuring online video content for both on-demand and live delivery. It allows enterprises and media companies to convert an online video into any format and share it across platforms and devices such as iOS, Android-enabled smartphones and tablets, PCs, digital set-top boxes, and TVs. Organizations start with do-it-yourself solutions for posting videos and as they scale up their video publishing operations, they adopt a video platform.Online video products vary in features that range from ready-made solutions (traditional) to white-label solutions (customized solutions). For instance, YouTube is a ready-made solution, and FTA or Pay-TV broadcasting is a service extending the availability of the content to desktops or mobility devices.

Technavio's analysts forecast the online video platform market in Latin America to grow at a CAGR of 20.37% during 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the online video platform market in Latin America for 2015-2019. To calculate the market size, the report takes into account revenue generated from the following:

  • New subscriptions
  • Technical support
  • Software maintenance
Technavio's report, Online Video Platform Market in Latin America, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Leading Countries
  • Argentina
  • Brazil
  • Mexico
Key Vendors
  • Brightcove
  • Kaltura
  • Ooyala
  • Samba Group
Other Prominent Vendors
  • KIT Digital
  • LongTail Ad Solutions
  • MediaCore
  • PermissionTV
  • thePlatform
  • VMIX Media
Market Driver
  • Increase in Online Video Audience
  • For a full, detailed list, view our report
Market Challenge
  • Limited Availability of Content
  • For a full, detailed list, view our report
Market Trend
  • Growing Usage of Videoconferencing
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Video Platform Market in Latin America 2015-2019

Technavio recognizes the following companies as the key players in the Online Video Platform Market in Latin America: Brightcove, Kaltura, Ooyala and Samba Group

Other Prominent Vendors in the market are: KIT Digital, LongTail Ad Solutions, MediaCore, PermissionTV, thePlatform and VMIX Media

Commenting on the report, an analyst from Technavio’s team said: “By 2016, videoconferencing is going to become the most used method for business communication, replacing the concept of conference calls. Several consumer devices such as broadband-connected PCs and smartphones and tablets can be used by employees of the organization to connect, communicate, and share data with each other. Videoconferencing using Skype is inexpensive and easy to use and execute. More than 50% of SMEs in Latin America have replaced business travel with video-based communication. Several large companies are also investing in videoconferencing to reduce their business-related travel costs. Since online video platforms help companies in recording, webcasting, and streaming videoconference meetings, high demand for videoconferencing also drives the demand for online video platforms.”

According to the report, in 2014, the video market witnessed a more than double increase in the number of videos watched by its online audience as compared to that in 2012. The online audience is no longer looking at videos as a mode of entertainment; it is also a mode of increasing popularity and money making. In Brazil, Argentina, and Mexico more than 60% of adults watch online videos on a weekly basis. Also, there is a radical shift in the video content from films of short duration (short movies) to those with more informative and longer duration content. As opposed to the traditional user-generated videos for fun, there are several genres of online video now in the market, including professional videos and videos from the entertainment industry as well as videos for commercial advertisements. Also, people have started watching videos on mobiles, tablets, laptops, and IPTV sets rather than just on their desktops. This rise in the online video audience is driving a large number of marketers to invest in online video advertising.

Further, the report states that one of the major challenges in the market is the limit in the availability of the content.

Companies Mentioned

Brightcove, Kaltura, Ooyala, Samba Group, KIT Digital, LongTail Ad Solutions, MediaCore, PermissionTV, thePlatform, VMIX Media

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Overview of Online Video Platform
    • Online Video Platform
      • Table Types of Online Video Platform
    • Workflow of Online Video Platform
      • Table Workflow of an Online Video Platform
    • Latin America Overview
      • Table Latin America Overview
      • Table Internet Penetration of Major Countries of Latin America 2014
    • Latin America Mobile Market
      • Table Latin America Mobile Market
      • Table Markets of Latin America by Unique Subscribers 2014 (unit in millions)
    • Digital Marketing an Opportunity for Vendors
      • Table Internet Usage by Age
      • Table Devices Share used to Come Online
      • Ad Spending by Three Major Latin American Countries
      • Video Viewing
      • Videos per Viewer
  • Market Landscape
    • Market Overview
    • Global Online Video Platform Market
      • Table Global Online Video Platform Market 2014-2019 ($ millions)
    • Online Video Platform Market in Latin America
      • Table Online Video Platform Market in Latin America 2014-2019 ($ millions)
    • Five Forces Analysis
  • Market Segmentation by Application
    • Table Market Segmentation by End-user Application
  • Market Segmentation by End-users
  • Key Leading Countries
    • Online Video Platform Market in Brazil
      • Online Video Platform Market in Argentina
      • Online Video Platform Market in Mexico
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Vendor Analysis 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Brightcove
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Online Video Platform Market in Latin America: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Online Video Platform Market in Latin America: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Online Video Platform Market in Latin America: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Kaltura
      • Key Facts
      • Business Overview
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Ooyala
      • Key Facts
      • Business Overview
      • Key Solutions and Services
        • Table Ooyala: Key Solutions and Services
      • Recent Developments
      • SWOT Analysis
    • Samba Tech
      • Key Facts
      • Business Overview
      • Business Lines
        • Table Samba Group: Business Lines
      • SWOT Analysis
  • Other Reports in this Series

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