Market Research Logo

Online Retail Market in the US 2017-2021

Online Retail Market in the US 2017-2021

About Online Retail

Online retailers offer durable and non-durable consumer goods, foods (including both perishable and non-perishable) and beverages, fast moving consumer goods (FMCG), home and household care products, music and entertainment products, and furniture products. Online retailers are also known as e-retailers. Fast-moving consumer goods, consumer electronics, apparel, and beauty products have considerable growth potential in the country, which has both national and international retailers. The demand for these products is expected to increase with the growing disposable income of consumers and the rising population of millennials, an attractive target group for these products.

Technavio’s analysts forecast the online retail market in the US to grow at a CAGR of 15.85% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the online retail market in the US for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

Technavio's report, Online Retail Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Amazon
  • Apple
  • Sears
  • Staples
  • Walmart
  • Kroger
  • Target
Other prominent vendors
  • Academy Sports + Outdoors
  • Amway Global
  • ATG Stores.com
  • Backcountry.com
  • Best Buy
  • Blue Nile
  • Cabela's
  • Costco Wholesale
  • CustomInk
  • Daniel Smith
  • Dell
  • Eastern Mountain Sports
  • e-Bay
  • Factory Green
  • Groupon
  • Ideel
  • JCPenney
  • Macy’s
  • Wayfair
  • Safeway
Market driver
  • High penetration of Internet and smartphones, and rise in online spending.
  • For a full, detailed list, view our report
Market challenge
  • Poor technology integration especially with specialty online retailers operating at small scales.
  • For a full, detailed list, view our report
Market trend
  • Unmanned aerial vehicles as a mode of delivery.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Retail Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the online retail market in the US: Amazon, Apple, Sears, Staples, Walmart, Kroger, and Target.

Other Prominent Vendors in the market are: Academy Sports + Outdoors, Amway Global, ATG Stores.com, Backcountry.com, Best Buy, Blue Nile, Cabela's, Costco Wholesale, CustomInk, Daniel Smith, Dell, Eastern Mountain Sports, e-Bay, Factory Green, Groupon, Ideel, JCPenney, Macy’s, Wayfair, and Safeway.

Commenting on the report, an analyst from Technavio’s team said: “One trend in market is rising popularity of digital payment services. Digital payment services allow consumers to make payments at the point of sale through a mobile device. The transactions can be completed in a few steps on the phone. Total mobile payments in 2016 in the US reached approximately $8 billion, and this is expected to grow to more than $100 billion by 2021. Large players like Amazon, Google, MasterCard, PayPal, and Square are investing heavily in the technology.”

According to the report, one driver in market is growing seasonal and holiday sales. Online sales during festive seasons and holidays have increased in recent years and are contributing to the growth of the market. Online holiday retail sales in the US crossed $95 billion in 2016, an increase of over 12% compared to 2015. Offers such as free shipping and steep discounts have motivated the US consumers to make purchases online. Holiday sales through online retail during November and December amounted to over $55 billion in 2016. In Q4 of 2016, online retail sales reached $105.69 billion, an 18.15% increase from that of Q4 2015. Thanksgiving, Black Friday, and Cyber Monday are the days that see high amount of online shopping. Apparel, footwear and accessories, consumer electronics, computer hardware, and toys are the largest gaining product categories during the holiday season. Cyber Monday of 2016 generated online retail sales of approximately $2.12 billion, while Black Friday generated sales of over $1.4 billion in the same year.

Further, the report states that one challenges in market is transportation and logistics. Transportation and logistics are the major two concerning factors for the online retailers. Product procurement or sourcing, shipment of ordered items, and delivery to the customers are the three major process where the intervention of transportation and logistics come into the picture. All these three processes require high investment of both time and money which challenge the efficiency and effectiveness of the retailers and their costing strategy. Higher cost incurred from transportation and logistics reduces the margin of the retailers and most of the time the retailers are unable to breakeven.

Companies Mentioned

Amazon, Apple, Sears, Staples, Walmart, Kroger, Target, Academy Sports + Outdoors, Amway Global, ATG Stores.com, Backcountry.com, Best Buy, Blue Nile, Cabela's, Costco Wholesale, CustomInk, Daniel Smith, Dell, Eastern Mountain Sports, e-Bay, Factory Green, Groupon, Ideel, JCPenney, Macy’s, Wayfair, and Safeway.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Key market highlights
  • Country profile: US
    • Economic indicators
      • Table US: Key economic indicators 2015
      • Table Population in the US 2010-2015 (millions)
      • Table GDP per capita in the US 2010-2015 ($)
      • Table Employment to population ratio in the US 2009-2014 (%)
      • Table Internet penetration rate in the US 2010-2015 (%)
      • Table Mobile cellular subscription rate in the US 2010-2015 (%)
      • Table Urban population in the US 2010-2015 (% of total population)
  • Categories of online retailers
    • Categories of online retailers
      • Table Categories of online retailers
  • Digital buyers in US
    • Digital buyers in US
      • Table US versus global digital buyers 2011-2015 (millions of people)
      • Table US versus ROW digital buyers 2011-2015 (millions of people)
      • Table US versus ROW digital buyers 2011-2015 (% share of global digital buyers)
  • Market landscape
    • Market overview
      • Table Share of US online retail market in global online retail market 2016
    • Retail market in US
      • Table Retail market in the US 2016-2021 ($ trillions)
      • Table Retail market in the US by product category 2016 (%)
      • Table Brick-and-mortar retail market in the US 2016-2021 ($ trillions)
      • Table Online versus brick-and-mortar retail in the US 2014-2016 ($ billions)
      • Table Online versus brick-and-mortar retail in the US 2014-2016 (% share of total retail)
      • Table Online versus brick-and-mortar retail markets in the US 2016 and 2021 (%)
      • Table Online versus brick-and-mortar retail market in the US 2016-2021 ($ billions)
      • Table Online versus brick-and-mortar retail markets in the US 2016-2021 (% share of total retail market)
    • Market size and forecast for online retail market in the US
      • Table Value chain of online retail market
      • Table Online retail market in the US 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by devices used for shopping
    • Market segmentation by devices used for shopping
      • Table Market segmentation by devices used for shopping 2014-2016 ($ billions)
      • Table Market segmentation by devices used for shopping 2014-2016(%)
    • Market segmentation by time spent on devices used for shopping online
      • Table Market segmentation by time spent on devices used for shopping online 2014-2016 (%)
  • Market segmentation by product
    • Online retail market in the US by product
      • Table Online retail market in the US by product
      • Table Online retail market in the US by product 2016 and 2021 (% share of revenue)
      • Table Online retail market in the US by product 2016-2021 ($ billions)
    • Online retail market in US for consumer electronics and electricals
      • Table Online retail market in the US for consumer electronics and electricals 2016-2021 ($ billions)
    • Online retail market in US for apparel, footwear, and accessories
      • Table Online retail market in the US for apparel, footwear, and accessories non-food products market 2016-2021 ($ billions)
    • Online retail market in US for music, software, books, and stationery
      • Table Online retail market in the US for music, software, books, and stationery 2016-2021 ($ billions)
    • Online retail market in US for food and grocery
      • Table Grocery food products
      • Table Grocery non-food products
      • Table Online retail market in the US for food and grocery 2016-2021 ($ billions)
    • Online retail market in US for home care products
      • Table Online retail market in the US for home care products 2016-2021 ($ billions)
    • Online retail market in US for home furniture and furnishing
      • Table Online retail market in the US for home furniture and furnishing 2016-2021 ($ billions)
    • Online retail market in US for other products
      • Table Online retail market in the US for other products 2016-2021 ($ billions)
    • Overall comparison between the product segments of the online retail market in US
      • Table CAGR, market share, and base value comparison among the product segments of the online retail market in the US 2016
  • Geographical segmentation
    • Geographical segmentation
      • Table Geographical segmentation by revenue 2016 (% of total revenue)
  • Decision framework
    • Introduction
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Omni-channel retailing
    • Growth of m-commerce
    • Rising popularity of digital payment services
    • Social media marketing
    • Online-only brands and products
    • Unmanned aerial vehicles as a mode of delivery
    • Other major trends
  • Vendor landscape
    • Competitive scenario
    • Competitive strategies
    • Key factors for growth
      • Table Key factors for growth
    • Key market insights
    • Comparative analysis of the key vendors
      • Table Key vendors: Operating margin comparison for FY2015
      • Table Key vendors: Net sales growth comparison for the period FY2014 and FY2015
      • Table Key vendors: Benchmarking on product offerings and geographical presence
      • Table Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence
    • Amazon
      • Table Amazon: Business segmentation by revenue 2015 (%)
      • Table Amazon: Business segmentation by revenue 2014 and 2015 ($ millions)
      • Table Amazon in online retail market in the US
    • Apple
      • Table Apple: Product segmentation 2016 (% share of revenue) iPhone
      • Table Apple: Revenue comparison by product segmentation 2015 and 2016 ($ billions)
      • Table Apple: Geographical segmentation 2016 (% share of revenue)
    • Sears Holding
      • Table Sears Holding: Business segmentation 2015 (% share of revenue)
      • Table Sears domestic: Business segmentation 2015 (% share of revenue)
      • Table Kmart: Business segmentation 2015 (% share of revenue)
      • Table Sears Holding: Business segmentation by revenue 2014 and 2015 ($ billions)
    • Staples
      • Table Staples: Business segmentation 2015 (% share of revenue)
      • Table Staples: Business segmentation by revenue 2014 and 2015 ($ billions)
    • Walmart
      • Table Walmart: Business segmentation 2016 (% share of revenue)
      • Table Walmart: Business segmentation by revenue 2015 and 2016 ($ billions)
      • Table Walmart: Geographical segmentation 2016 (% share of revenue)
    • Other key vendors
      • Table Kroger: Business segmentation 2015 (% share of revenue)
      • Table Kroger: Product segmentation 2015 (% share of revenue)
      • Table Kroger: Product segmentation by revenues 2014 and 2015 ($ billions)
      • Table Target: Product segmentation 2015 (% share of revenue)
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report