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Online Lottery Market in China 2016-2020

About Online Lottery in China

Although online lottery is banned and stringent regulations have been imposed during the pilot run, it is one of the major sources of revenue for the government. Especially the lottery segment accounts for one the major revenue contributing segments in the overall gambling market in the country. Some of the major benefits of easing regulations on sports lottery include; higher tax on vendors to generate revenue, contribution toward societal welfare. Legalizing of lottery further creates job opportunities in the country. The shift in lottery regulations has also opened up opportunities for gamblers to participate in gambling in any part of the world through online platforms, except in those countries where the online lottery is banned.

Technavio’s analysts forecast the online lottery market in China to grow at a CAGR of 4.53% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the online lottery market in China for 2016-2020. To calculate the market size, Technavio considers the revenue generated from online sales of the lottery.

The market is divided into the following segments based on types:

  • Welfare lottery
  • Sports Lottery
Technavio's report, Online Lottery Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Lottery 365
  • Taobao Lottery
  • QQ Lottery
  • NetEase Lottery
  • 500.com
  • Sporttery
Other prominent vendors
  • 310Win
  • 360 Lottery
  • 500.com
  • Baidu Lottery
  • SINA Lottery
Market driver
  • Revenue contribution in the form of tax
  • For a full, detailed list, view our report
Market challenge
  • Low penetration of online lottery among low-income group
  • For a full, detailed list, view our report
Market trend
  • Introduction of new types of lottery
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Lottery Market in China 2016-2020

Technavio recognizes the following companies as the key players in the online lottery market in China: Lottery 365, Taobao lottery, QQ Lottery, NetEase lottery, 500.com, and Sporttery.

Other Prominent Vendors in the market are: 310Win, 360 Lottery, Baidu Lottery, and SINA Lottery.

Commenting on the report, an analyst from Technavio’s team said: “One of the key trends for the market will be introduction of new types of lottery. Lotteries are available in various forms, ranging from schemes for maximum monetary benefits to charitable funds. China Welfare Lottery and China Sports Lottery are the only two legalized lottery operators in the country. China Welfare Lottery deals with raising fund for charity and societal welfare, whereas funds raised by China Sports Lottery are used for building community sports facilities. The sports segment made huge profits in2014. Once the ban is lifted, it is expected to introduce more innovative lottery options to attract buyers.”

According to the report, revenue contribution in the form of tax is encouraged by the government which will be a key driver for market growth. The government of China encourages lottery sales to earn premium tax amounts from the player's painless revenue. The lottery market of the country has a huge consumer base, who buy the ticket for a minimal amount. This amount is a part of their disposable income after taxes. Lottery organizers collect this amount for the prize money to give to the winner and converts disposable income into taxable income, which is further used by the government for various social activities.

Further, the report states that one of the challenges for the market will be high tax imposed by the government. High taxes and duties on licensees to conduct legal gambling activities are expected to affect the lottery market during the forecast period. The government increased the tax from 20% to 25% in its March 2014 budget. Also, the recent ban on online lottery resulted in the closing of many online lottery service providers. There are high chances that stringent tax regulations will be implemented by the government when they reopen the online lottery service for all the vendors. This will adversely affect the revenue during the forecast period and will also prevent new players from entering the market



Companies Mentioned

Lottery 365, Taobao lottery, QQ Lottery, NetEase lottery, 500.com, Sporttery, 310Win, 360 Lottery, Baidu Lottery, SINA Lottery.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Base year
    • Vendor segmentation
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Market segmentation of online lottery market
    • Market size and forecast
      • Table Online lottery market in China 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Online lottery market in China by type
      • Table Online lottery market in China by type 2015 and 2020
    • Online welfare lottery market in China
      • Table Online welfare lottery market in China 2015-2020 ($ billions)
      • Table Chinese welfare lottery prize structure
    • Online sports lottery market in China
      • Table Online sports lottery market in China 2015-2020 ($ billions)
  • Market attractiveness by product
    • Table Market attractiveness of online lottery market in China by product
  • Comparison analysis
    • Segment comparison analysis
      • Table Online lottery market segmentation by type 2015-2020 ($ billions)
  • Market segmentation by product
    • Online lottery market in China by product
      • Table Online lottery market in China by product in 2015 and 2020
    • Online lotto market in China
      • Table Online lotto market in China 2015-2020 ($ billions)
      • Table Market share of high-frequency games and traditional lottery games 2015
    • Online sports lottery market in China
      • Table Online sports lottery market in China 2015-2020 ($ billions)
      • Table Market share of traditional sports betting and single-match betting 2015
    • Online VLT lottery market in China
      • Table Online VLT lottery market in China 2015-2020 ($ billions)
    • Online lottery market in China by scratch card
      • Table Online lottery market in China by scratch card 2015-2020 ($ millions)
  • Market attractiveness by product
    • Table Market attractiveness of online lottery market in China by product
  • Comparison analysis
    • Segment comparison analysis
      • Table Online lottery market segmentation by device 2015-2020 ($ billions)
  • Market segmentation by device
    • Online lottery market in China by device
      • Table Online lottery market in China by device 2015
      • Table Online lottery market in China by device 2020
    • Online lottery market in China by mobile
      • Table Online lottery market in China by mobile 2015-2020 ($ billions)
      • Table Shipment of smart devices in China 2012-2016 (millions of units)
    • Online lottery market in China by desktop
      • Table Online lottery market in China by desktops 2015-2020 ($ billions)
  • Market attractiveness by device
    • Table Market attractiveness of online lottery market in China by device
  • Comparison analysis
    • Segment comparison analysis
      • Table Online lottery market segmentation by device 2015-2020 ($ billions)
  • Buying criterion
    • Table Impact of drivers
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Leading vendors in Chinese online lottery market 2014 (% share)
    • Other prominent vendors
      • Table Other prominent vendors in the Chinese online lottery market
  • Appendix
    • List of abbreviations
  • Explore Technavio

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