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Online Lingerie Market in India 2015-2019

About lingerie

India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.

Technavio’s analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.

Technavio's report, Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Gokuldas Intimatewear (GI, Enamor)
  • Jockey International (Jockey)
  • Lovable Lingerie (Lovable)
  • MAS Holdings (Amante)
  • MTC Ecom (PrettySecrets)
Other prominent vendors
  • Baci Lingerie
  • Calvin Klein
  • Chantelle
  • Cloe
  • Etam
  • Hanes Brands
  • La Maison Lejaby
  • Laceandme
  • Lindex
  • Lise Charmel
  • Triumph
  • Wacoal
  • Wolf Lingerie
  • Wolford
Market driver
  • Changing consumer preferences
  • For a full, detailed list, view our report
Market challenge
  • Difficulty in choosing right product
  • For a full, detailed list, view our report
Market trend
  • Increased penetration in smaller towns
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Lingerie Market in India 2015-2019
Technavio recognizes the following companies as the key players in Online Lingerie Market in India 2015-2019: Gokuldas Intimatewear (GI, Enamor), Jockey International (Jockey), Lovable Lingerie (Lovable), MAS Holdings (Amante) and MTC Ecom (PrettySecrets)
Other Prominent Vendors in the market are: Baci Lingerie, Calvin Klein, Chantelle, Cloe, Etam, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph, Wacoal, Wolf Lingerie and Wolford
Commenting on the report, an analyst from Technavio’s team said: “Online retailers such as Amazon.com maintain a database, where they store the location data and preferences of a customer. The database helps them store information for future reference and quick delivery. Customized packages are made for customers visiting and purchasing lingerie from their websites frequently. Therefore, location-based technology is beneficial for the growth of the online lingerie market in India.”
According to the report, India, the young female population of the country invest a significant amount of time and money in staying updated with the latest fashion trends. As a result, vendors are facing increased interest across all the apparel categories, including garments such as lingerie, from the female consumers in India. The availability of lingerie online is considered as a boon by many consumers as it eases their purchasing process.
Further, the report states that despite the availability of various apps and other services online, choosing the correct product and measurement can be a potential concern for customers.

Companies Mentioned

Gokuldas Intimatewear (GI, Enamor), Jockey International (Jockey), Lovable Lingerie (Lovable), MAS Holdings (Amante), MTC Ecom (PrettySecrets), Baci Lingerie,Calvin Klein, Chantelle, Cloe, Etam, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph, Wacoal, Wolf Lingerie, Wolford

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market overview
    • Product offerings
  • Market Research Methodology
    • Market research process
    • Research methodology
      • Table Market research methodology
  • Introduction
  • India: An Overview
    • GDP
      • Table GDP 2005-2013 ($ billion)
      • Table Contribution of key countries toward world GDP in 2014 and 2019
    • Urban population
      • Table Urban population (percentage of total population) 2005-2013
    • Logistic performance
      • Table LPI of India 2007-2014
    • Internet users
      • Table Internet users 2014-2019
      • Table Unemployment rate and per capita GDP in 2008-2013
  • Online Retail in India
    • Table Online retail sales segmentation 2014
  • Market Landscape
    • Market overview
    • Market size and forecast
      • Table Online lingerie market in India 2014-2019 ($ million)
      • Table Comparison of global online lingerie market and online lingerie market in APAC and India 2014-2019 ($ million)
      • Table Lingerie market in India: online vs offline 2014-2019 ($ million)
      • Table Online lingerie market value chain
      • Table Steps to start online lingerie stores
      • Table Online lingerie marketing strategies
      • Table Female age group distribution in India
    • Five forces analysis
  • Product Segmentation
    • Table Online lingerie market in India by product segmentation 2014
  • Buying Criteria
  • Market Growth Drivers
    • Table Internet users in India 2007-2013 (million)
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Internet users in rural India 2014-2015 (million)
    • Table Effect of digital consumerism: comparison of web-influenced offline, offline only, and online retail sales 2006-2019
  • Trends and their Impact
  • Vendor Landscape
    • Competitive scenario
    • Market analysis 2014
      • GI (Enamor)
      • Jockey
      • Lovable Lingerie
      • MAS Holdings
      • MTC
    • Other prominent vendors
  • Key Vendor Analysis
    • GI
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table GI: Product Segmentation
      • Key Products
        • Table GI: Key Products
      • SWOT Analysis
    • Jockey
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Jockey: Product Segmentation
      • Geographical Presence
        • Table Jockey: Geographical Presence
      • Recent Developments
      • SWOT Analysis
    • Lovable Lingerie
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • MAS Holdings
      • Key Facts
      • Business Overview
      • Apparel Offerings
        • Table MAS Holdings: Apparel Offerings
      • Key Partnerships
        • Table MAS Holdings: Key Partnerships
      • Geographical Presence
        • Table MAS Holdings: Geographical Presence
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • MTC
      • Key Facts
      • Business Overview
      • Investors
        • Table MTC: Investors
      • Key Points of Sale
        • Table MTC: Key Points of Sale
      • SWOT Analysis
  • Other Prominent Vendors
    • Baci Lingerie
      • Company overview
      • Product segments
      • Business segmentation
    • Calvin Klein
      • Company overview
      • Business segmentation
      • Geographical Segmentation
    • Chantelle
      • Company overview
      • Product segments
      • Business segmentation
    • Cloe
      • Company overview
      • Product segmentation
    • Etam
      • Company overview
      • Product segments
      • Business segmentation
    • HanesBrands
      • Company overview
      • Product segments
      • Business segmentation
    • L Brands
      • Company overview
      • Business segmentation
      • Geographical segmentation
    • La Maison Lejaby
      • Company overview
      • Key offerings
    • Laceandme
      • Company overview
      • Product segmentation
    • Lindex
      • Company overview
      • Product segments
      • Business segmentation
    • Lise Charmel
      • Company overview
      • Business offerings
    • Triumph
      • Company overview
      • Product segments
      • Business segmentation
    • Wacoal
      • Company overview
      • Product segments
      • Business segments
    • Wolford
      • Company overview
      • Product segments
      • Business segments
  • Prominent Retailers
  • Other Reports in this Series

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