India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform.
Technavio’s analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.
Technavio's report, Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Online Lingerie Market in India 2015-2019
Technavio recognizes the following companies as the key players in Online Lingerie Market in India 2015-2019: Gokuldas Intimatewear (GI, Enamor), Jockey International (Jockey), Lovable Lingerie (Lovable), MAS Holdings (Amante) and MTC Ecom (PrettySecrets)
Other Prominent Vendors in the market are: Baci Lingerie, Calvin Klein, Chantelle, Cloe, Etam, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph, Wacoal, Wolf Lingerie and Wolford
Commenting on the report, an analyst from Technavio’s team said: “Online retailers such as Amazon.com maintain a database, where they store the location data and preferences of a customer. The database helps them store information for future reference and quick delivery. Customized packages are made for customers visiting and purchasing lingerie from their websites frequently. Therefore, location-based technology is beneficial for the growth of the online lingerie market in India.”
According to the report, India, the young female population of the country invest a significant amount of time and money in staying updated with the latest fashion trends. As a result, vendors are facing increased interest across all the apparel categories, including garments such as lingerie, from the female consumers in India. The availability of lingerie online is considered as a boon by many consumers as it eases their purchasing process.
Further, the report states that despite the availability of various apps and other services online, choosing the correct product and measurement can be a potential concern for customers.
Gokuldas Intimatewear (GI, Enamor), Jockey International (Jockey), Lovable Lingerie (Lovable), MAS Holdings (Amante), MTC Ecom (PrettySecrets), Baci Lingerie,Calvin Klein, Chantelle, Cloe, Etam, Hanes Brands, La Maison Lejaby, Laceandme, Lindex, Lise Charmel, Triumph, Wacoal, Wolf Lingerie, Wolford
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