About Online Lingerie Market in APAC
The term lingerie originated from the French word 'linge' for linen. In French, the term is used for both male and female undergarments, whereas in English it refers solely to women's innerwear. Lingerie is made of fabrics like nylon, satin, silk, polyester, and lace. The evolving fashion landscape and the rising need for comfort have resulted in increased demand for lingerie across the region. The opening of online lingerie stores has improved the growth prospects of the lingerie industry, as they offer a wide range of international and private labels through one platform.
Technavio’s analysts forecast the online lingerie market in APAC to grow at a CAGR of 27.81% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the online lingerie market in APAC for 2016-2020. To calculate the market size, the report considers revenue generated from the online retail sales of the following lingerie products:
Technavio Announces the Publication of its Research Report – Online Lingerie Market in APAC 2016-2020
Technavio recognizes the following companies as the key players in the Online Lingerie Market in APAC: Baci Lingerie, Hanesbrands, Jockey, L Brands, and PVH.
Other Prominent Vendors in the market are: Chantelle, Etam, Golden Lady, Lindex, Triumph, Wacoal, and Wolford.
Commenting on the report, an analyst from Technavio’s team said: “Many established brands such as Victoria's Secret and Calvin Klein have marked their presence online. This online availability is appealing because it makes the stores accessible to consumers on the move while also providing the opportunity to shop in privacy. An online channel not only generates sales via the internet but also acts as a platform for vendors to display their latest designs. Key brands also make online catalogs available for the consumers to browse and purchase products according to their convenience.”
According to the report, growing smartphone and internet penetration has had a significant role in the growth of this market. Customers are becoming increasingly tech-savvy, and vendors are launching easy-to-navigate and user-friendly interfaces for their mobile and desktop websites.
Further, the report states that despite the availability of various apps and other services online, choosing a product with the correct measurements and fit has been a constant cause of concern for consumers.
Baci Lingerie, Hanesbrands, Jockey, L Brands, PVH, Chantelle, Etam, Golden Lady, Lindex, Triumph, Wacoal, Wolford.
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