Market Research Logo

Online Lingerie Market in APAC 2016-2020

About Online Lingerie Market in APAC

The term lingerie originated from the French word 'linge' for linen. In French, the term is used for both male and female undergarments, whereas in English it refers solely to women's innerwear. Lingerie is made of fabrics like nylon, satin, silk, polyester, and lace. The evolving fashion landscape and the rising need for comfort have resulted in increased demand for lingerie across the region. The opening of online lingerie stores has improved the growth prospects of the lingerie industry, as they offer a wide range of international and private labels through one platform.

Technavio’s analysts forecast the online lingerie market in APAC to grow at a CAGR of 27.81% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the online lingerie market in APAC for 2016-2020. To calculate the market size, the report considers revenue generated from the online retail sales of the following lingerie products:

  • Bras
  • Daywear
  • Loungewear
  • Panties
  • Shapewear
  • Sleepwear
Technavio's report, Online Lingerie Market in APAC 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Baci Lingerie
  • Hanesbrands
  • Jockey
  • L Brands
  • PVH
Other prominent vendors
  • Chantelle
  • Etam
  • Golden Lady
  • Lindex
  • Triumph
  • Wacoal
  • Wolford
Market driver
  • Growth of e-commerce industry
  • For a full, detailed list, view our report
Market challenge
  • Difficulty in choosing product
  • For a full, detailed list, view our report
Market trend
  • Availability of top brands online and preference for omni-channel retail
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Lingerie Market in APAC 2016-2020

Technavio recognizes the following companies as the key players in the Online Lingerie Market in APAC: Baci Lingerie, Hanesbrands, Jockey, L Brands, and PVH.

Other Prominent Vendors in the market are: Chantelle, Etam, Golden Lady, Lindex, Triumph, Wacoal, and Wolford.

Commenting on the report, an analyst from Technavio’s team said: “Many established brands such as Victoria's Secret and Calvin Klein have marked their presence online. This online availability is appealing because it makes the stores accessible to consumers on the move while also providing the opportunity to shop in privacy. An online channel not only generates sales via the internet but also acts as a platform for vendors to display their latest designs. Key brands also make online catalogs available for the consumers to browse and purchase products according to their convenience.”

According to the report, growing smartphone and internet penetration has had a significant role in the growth of this market. Customers are becoming increasingly tech-savvy, and vendors are launching easy-to-navigate and user-friendly interfaces for their mobile and desktop websites.

Further, the report states that despite the availability of various apps and other services online, choosing a product with the correct measurements and fit has been a constant cause of concern for consumers.





Companies Mentioned

Baci Lingerie, Hanesbrands, Jockey, L Brands, PVH, Chantelle, Etam, Golden Lady, Lindex, Triumph, Wacoal, Wolford.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Global B2C e-commerce industry
      • Table Global internet penetration rates 2014
      • Table Internet penetration rates in major countries in APAC 2014
      • Table Mobile cellular subscriptions rate 2014
    • Online lingerie market in APAC
      • Table Share of online lingerie market in APAC in global online lingerie market by revenue 2015
      • Table Online lingerie market in APAC 2015-2020 ($ billions)
      • Table Five forces analysis
  • Market segmentation by product
    • Segmentation of online lingerie market in APAC by product Type
      • Table Online lingerie market in APAC by product type
      • Table Online lingerie market in APAC by product type 2015 and 2020 (% of revenue)
      • Table Online lingerie market in APAC by product type 2015-2020 ($ billions)
      • Table Online market for bras in APAC ($ billions)
      • Table Online market for panties in APAC ($ billions)
      • Table Online market for sleepwear in APAC ($ billions)
      • Table Online market for daywear, loungewear, and shapewear in APAC ($ millions)
  • Key leading countries
    • Table Key leading countries 2015
    • Table Key leading countries by share of revenue 2015
  • Market drivers
    • Increased mobile phone and smartphone penetration
    • Growth of e-commerce industry
    • Increase in disposable income among emerging middle class
    • Price discounts and special offers
    • Changing consumer preferences
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Difficulty in choosing product
    • Technical issues
    • Delivery and packaging issues
    • Reduced profit margins
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Availability of top brands online and preference for omni-channel retail
    • Use of location-based technology for enhancing consumer experience
    • Availability of measurement apps and related websites
  • Vendor landscape
    • Competitive scenario
    • Vendor share analysis
    • Baci Lingerie
    • Hanesbrands
      • Table Hanesbrands: Business segmentation by revenue 2015
      • Table Hanesbrands: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Hanesbrands: Geographical segmentation by revenue 2015
    • Jockey
    • L Brands
      • Table L Brands: Business segmentation by revenue 2015
      • Table L Brands: Business segmentation by revenue 2014 and 2015 ($ billions)
    • PVH
      • Table Calvin Klein: Product segmentation
      • Table Calvin Klein: Business segmentation by revenue 2014
    • Other prominent vendors
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report