Online Language Training Market in APAC 2017-2021
About Online Language Training
Online language training comprises digital content and products that facilitate the learning of languages through ICT tools, which include mobile apps, activities, e-books, games, videos, audio clips, digital software, learning lab equipment, and online language training. The online platform is interactive, allows real-time feedback, and enhances learning processes, as it involves different formats.
Technavio’s analysts forecast the online language training in APAC to grow at a CAGR of 21.83% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the online language training in APAC for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the digital foreign language learning products and services provided by the language learning institutions and online language learning service providers.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Online Language Training in APAC 2017-2021
Technavio recognizes the following companies as the key players in the online language training in APAC: Linguatronics, New Oriental Education & Technology, Rosetta Stone, and Sanako.
Other Prominent Vendors in the market are: Berlitz, inlingua International, iTutorGroup, Onwards Learning, OKpanda, Sanoma, and SANS.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is embedded analytical features. Learners are interested in customizing the language learning content to suit their needs such as curriculum grades and college admissions process. These tools help them analyzing foreign language knowledge before starting the program while setting up preferred learning methods.”
According to the report, one driver in the market is language learning delivery through online platform. Traditionally, the majority of language learning centers and schools in APAC offered language-learning courses in a classroom environment, wherein the faculty imparted foreign language sessions in a specified format. However, the advent of online methods of language learning changed this situation, and now language learning centers have the option to use language-learning software to develop in-house customized content.
Further, the report states that one challenge in the market is increased threat from open sources. The providers of online language learning materials and related services are facing a huge threat from open-source solution providers. These sources are becoming popular among learners because such learning materials offer tangible benefits, compared with offering such services via charging a one-off fee, or through subscription. Open sources, such as Memrise, provide access to a wide variety of content and learning through various formats, such as games, videos, and audios.
Linguatronics, New Oriental Education & Technology, Rosetta Stone, and Sanako. Other Prominent Vendors in the market are: Berlitz, inlingua International, iTutorGroup, Onwards Learning, OKpanda, Sanoma, and SANS.