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Online Language Learning Market in the US 2017-2021

Online Language Learning Market in the US 2017-2021

About Online Language Learning

The education market in the US has seen the emergence of new pedagogical techniques. Changes in the education policy along with the implementation of Common Core State Standards have necessitated educators in the US to enroll in professional development courses to acquire information and communication technology (ICT) and language skills along with techniques to successfully incorporate emerging educational hardware and software in the learning process. The advances in technology have not only increased broadband network but also introduced schemes like bring-your-own-devices (BYOD). These schemes have brought about a change in the education paradigm with the implementation of innovative learning methods such as flipped classrooms, blended learning, simulations, experiential, and inquiry-based learning.

Technavio’s analysts forecast the online language learning market in the US to grow at a CAGR of 8.6% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of online language learning market in the US for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of foreign language learning products and services provided by online language learning providers. The report does not consider the revenue generated from free sources of online language learning courses.Technavio's report, Online Language Learning Market in the US 2017-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Linguatronics
  • Pearson ELT
  • Rosetta Stone
  • Sanako
Other prominent vendors
  • Edusoft
  • Houghton Mifflin Harcourt
  • Macmillan Education
  • McGraw-Hill Education
  • OKpanda
  • Onwards Learning
  • Oxford University Press
  • Sanoma
  • Voxy
Market driver
  • Significant demand from organizations
  • For a full, detailed list, view our report
Market challenge
  • Unavailability of online courses in various languages
  • For a full, detailed list, view our report
Market trend
  • Improved adaptive learning feature
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Language Learning Market in the US 2017-2021

Technavio recognizes the following companies as the key players in the online language learning market in the US: Linguatronics, Pearson ELT, Rosetta Stone, and Sanako

Other Prominent Vendors in the market are: Edusoft, Houghton Mifflin Harcourt, Macmillan Education, McGraw-Hill Education, OKpanda, Onwards Learning, Oxford University Press, Sanoma, and Voxy

Commenting on the report, an analyst from Technavio’s team said: “The adoption of learning analytics is on the rise, which is used by the providers of foreign language courses. The online consumption of language learning study materials produces trails that can be tracked and analyzed for improving services. Growing competition among vendors has compelled them to extend their product portfolio and service offerings. It is proving extremely beneficial for content designers that use analytical tools to create quality content tailored according to the needs and requirements of the learner.”

According to the report, language learning through digital modes provides flexibility in terms of accessing the information, completing the course, and ability to access information anytime and anywhere. It has proven to be advantageous not only to students and institutions but also to faculty members and mentors. With the introduction of smartphones, tablets, and other devices, people can access the Internet anywhere and anytime. This has paved avenues for mobile-based accessibility of language courses. Language learning through cloud platforms has brought portability and flexibility in terms of accessing content from anywhere and anytime. Hence, any learner equipped with a computing device and Internet connection can avail language learning services and courses. The situation is complemented with the rise in the adoption of mobile devices in the workspace and campuses.

Further, the report states that it is undeniably true that the market is growing strongly, but the references for various other lesser known languages are few. Learners who are interested in learning such languages face problems in acquiring knowledge. Since the demand for language learning is high for English and a few other European languages such as French and Spanish, most vendors focus on these languages only. Additionally, the lack of adequate faculty specializing in lesser-known languages aggravates the situation of online language learning. In the US, less than 10% of college students enroll in language learning courses owing to factors such as the lack of immersive learning environment. Meanwhile, the emphasis is stronger for trade languages like English, French, and Chinese. Hence, students and learners seeking credible institutions to learn niche languages find it extremely challenging to determine an appropriate language learning service provider.

Companies Mentioned

Linguatronics, Pearson ELT, Rosetta Stone, Sanako, Edusoft, Houghton Mifflin Harcourt, Macmillan Education, McGraw-Hill Education, OKpanda, Onwards Learning, Oxford University Press, Sanoma, Voxy.

  • Executive summary
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Education industry in the US
    • Global language learning market: Overview
      • Table Global language learning market 2016-2021 ($ billions)
      • Table Global online language learning market 2015-2020 ($ billions)
    • Online language learning market in the US
      • Table Online language learning market in the US 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by deployment methods
    • Online language learning market in the US by deployment method
      • Table Online language learning market in the US by deployment method 2016
    • On-premise language learning market in the US
      • Table On-premise language learning market in the US 2016-2021 ($ millions)
    • Cloud language learning market in the US
      • Table Cloud language learning market in the US 2016-2021 ($ millions).
  • Market segmentation by enrollment methods
    • Online language learning market in the US by enrollment methods
      • Table Online language learning market in the US by enrollment method 2016
    • Online language learning market in the US by self-paced elearning
      • Table Online language learning market in the US by self-paced e-learning 2016-2021 ($ millions)
    • Online language learning market in the US by collaborative elearning
      • Table Online language learning market in the US by collaborative e-learning 2016-2021 ($ millions)
  • Market drivers
    • Flexibility in learning
    • Significant demand from organizations
    • Increase in m-learning
    • Cloud-based language learning services
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Unavailability of online courses in various languages
    • Increased threat from language-learning social networks
    • Increased threat from open sources
    • Commoditization issues
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Deployment of learning analytics
    • Advances in technology
    • Improved adaptive learning feature
    • Rise in game-based lectures
    • Product bundling
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Linguatronics
    • Pearson ELT
      • Table Pearson ELT: Solution offerings
    • Rosetta Stone
      • Table Rosetta Stone: Product segmentation
    • Sanako
      • Table Sanako: Product portfolio
  • Other prominent vendors
    • Edusoft
    • Houghton Mifflin Harcourt
    • Macmillan Education
    • McGraw-Hill Education
    • OKpanda
    • Onwards Learning
    • Oxford University Press
    • Sanoma
    • Voxy
  • Appendix
    • List of abbreviations
  • Explore Technavio

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