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Online Home Decor Market in India 2015-2019

Online Home Decor Market in India 2015-2019

About online home decor

Home decor can be categorized as household furniture, home furnishings, and other decorative items such as lamps, artifacts, clay pots, and candles.

In India, the online selling of home decor products has gained momentum in recent years. Online vendors are able to offer a diverse range of products that can be used in indoor as well as outdoor spaces. Consequently, online customers have a plethora of options to choose from, including products from local and international manufacturers.

Technavio’s analysts forecast the online home décor market in India to grow at a CAGR of 50.42% in revenue over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the online home décor market in India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online home décor sales across various regions in India.

Technavio's report, Online Home Décor Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • FabFurnish.com (Alix Retail)
  • Pepperfry.com (Trendsutra Platform Services)
  • Roomstory.com (Azure Online Ventures)
  • Urban Ladder
  • Zansaar.com
Other prominent vendors
  • Bedbathmore.com
  • D'decor Home Fabrics
  • Flipkart
  • Jabong
  • Mebelkart
  • Snapdeal
  • Style Spa
  • The Label
Market driver
  • Convenient payment options
  • For a full, detailed list, view our report
Market challenge
  • Lack of infrastructure
  • For a full, detailed list, view our report
Market trend
  • Increased demand for online retailing in tier II and tier III cities
  • For a full, detailed list, view our report
Key questions answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Home Decor Market in India 2015-2019

Technavio recognizes the following companies as the key players in the online home decor market in India: FabFurnish.com (Alix Retail), Pepperfry.com (Trendsutra Platform Services), Roomstory.com (Azure Online Ventures), Urban Ladder and Zansaar.com

Other Prominent Vendors in the market are: Bedbathmore.com, D'decor Home Fabrics, Flipkart, Jabong, Mebelkart, Snapdeal, Style Spa and The Label

Commenting on the report, an analyst from Technavio’s team said: Growing demand for home decor products from Tier II and Tier III cities is attracting more suppliers to the market and enhancing their bargaining power. A recent study by Google India revealed that 51% of traffic for the Great Online Shopping Festival held in December 2012 came from the non-metropolitan cities. The online retailing market is expected to witness increased participation from non-metropolitan cities. Retailers such as Pepperfry and Urban Ladder are focusing on reaching out to small towns by improving their supply chain capabilities, broadcasting TV commercials, providing easy payment options such as COD, and offering coupons and discounts.

According to the report, urbanization has led to a change in the daily schedules and activities of people. The number of dual-income households has increased considerably in India. Consumers have to increasingly balance a hectic working lifestyle with the demands of home and family. This leaves consumers with less time for regular retail shopping. The consumer, thus, tends to rely heavily on online retailing. Also, furniture and furnishing shopping can be tedious compared to apparel or electronics, even for small purchases. This is where online shopping plays a crucial role. It helps deliver the products at the customer's doorstep, without affecting the customer's time and schedule.

Further, the report states that growth of the market may be hampered because inadequate physical infrastructure in India is hampering product delivery and consumer satisfaction.

Companies Mentioned

FabFurnish.com (Alix Retail), Pepperfry.com (Trendsutra Platform Services), Roomstory.com (Azure Online Ventures), Urban Ladder and Zansaar.com, Bedbathmore.com, D'decor Home Fabrics, Flipkart, Jabong, Mebelkart, Snapdeal, Style Spa, The Label

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Categories
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Online Retail in India
    • Table India Retail Market Segmentation in 2014
    • Table Online Retail Sales Segmentation 2014
    • Table Online Retail Ecosystem
  • Market Landscape
    • Market Overview
      • Home Decor Market in India
        • Table Home Decor Market in India ($ billions)
        • Table Percentage Share of Segments in Home Decor market in India 2014 ($ billions)
      • Comparison of Organized and Unorganized Home Decor Market in India
        • Table Organized and Unorganized Home Decor Market
      • Comparison of Online and Offline Retail Home Decor Market
        • Table Online and Offline Home Decor Market in 2014
    • Market Size and Forecast
      • Table Online Home Decor Market in India 2014-2019 ($ millions)
    • Macro-Economic Indicators
      • Table Contribution of Key Countries toward World GDP in 2014 and 2019(E)
      • Table Disposable Income in India 2008-2013
      • Table Urban Population in India in 2008-2013
      • Table GDP per Capita in 2008-2013
      • Table GDP per Capita in 2008-2013
    • Five Forces Analysis
  • Market Segmentation by Product
    • Online Home Decor Market in India by Product 2014-2019
      • Table Online Home Decor Market in India by Product 2014-2019 ($ billions)
      • Table Online Home Decor Market in India by Product 2014-2019
    • Household Furniture
      • Market Size and Forecast
        • Table Online Household Furniture Market in India 2014-2019 ($ millions)
    • Home Furnishings
      • Market Size and Forecast
        • Table Online Home Furnishing Market in India 2014-2019 ($ millions)
        • Table Percentage Share of Categories in Home Furnishing Segment in 2014
    • Other Decorative Products
      • Table Other Decorative Products Segment in India 2014-2019 ($ millions)
      • Table Online Home Decor Market in India 2014-2019 ($ millions)
      • Table Online Home Decor Market in India 2014-2019
  • Buying Criteria
  • Market Growth Drivers
    • Table Construction Sector in India 2014-2019 ($ billions)
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table Internet Penetration in 2014
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
      • Mergers and Acquisitions
    • Market Vendor Analysis 2014
    • Other Prominent Vendors
  • Key Vendor Analysis
    • FabFurnish
      • Key Facts
      • Business Overview
      • Key Brands
        • Table FabFurnish: Key Brands
      • SWOT Analysis
    • Pepperfry
      • Key Facts
      • Business Overview
      • Key Product Categories
        • Table Pepperfry: Key Product Categories
      • Key Products
        • Table Pepperfry: Key Products
      • Key Brands
        • Table Pepperfry: Key Brands
      • Recent Developments
      • SWOT Analysis
    • Roomstory.com
      • Key facts
      • Business overview
    • Urban Ladder
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • Zansaar.com
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Zansaar.com: Business Segmentation
      • SWOT Analysis
  • Other Prominent Vendors
    • Bedbathmore.com
      • Table Product Segmentation of Bedbathmore.com
    • D'decor Home Fabrics
      • Table Product Segmentation of D'decor Home Fabrics
    • Flipkart
      • Table Product Segmentation of Flipkart
    • Jabong
      • Table Product Segmentation of Jabong
    • Mebelkart
      • Table Product Segmentation of Mebelkart
    • Snapdeal
      • Table Product Segmentation of Snapdeal
    • Style Spa Furniture
      • Table Product Segmentation of Style Spa
    • The Label
      • Table Product Segmentation of The Label
  • Other Reports in this Series

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