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Online Fashion Retail Market in US 2016-2020

About Online Fashion Retail Market in the US

The retail industry can be divided into two broad segments: brick-and-mortar retail and online retail. Brick-and-mortar retail is also known as offline retail or physical store-based retail. Online retail is a part of B2C e-commerce and typically refers to commerce activities over the Internet.

Online retail revenue contributed 7.29% to the overall retail industry in the US in 2015. This share is likely to reach over 10% by 2020, growing primarily on the back of the rise in Internet penetration rates and smartphone use in the country.

Technavio’s analysts forecast the online fashion retail market in the US to grow at a CAGR of 14.21% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the online fashion retail market in the US for 2016-2020. To calculate the market size, the report takes into account revenue generated from online retail sales of the following products:

  • Apparel, footwear, and accessories
  • Home furniture and furnishings
Technavio's report, Online Fashion Retail Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Amazon
  • Walmart
  • L Brands
  • Gap
  • IKEA
  • Macy's
Other prominent vendors
  • Academy Sports + Outdoors
  • ATG Stores.com
  • Backcountry.com
  • Best Buy
  • Costco
  • CustomInk
  • Eastern Mountain Sports
  • Factory Green
  • Ideel
  • J.C. Penney
  • Target
Market driver
  • Internet and smartphone penetration
  • For a full, detailed list, view our report
Market challenge
  • Absence of touch element
  • For a full, detailed list, view our report
Market trend
  • Social media marketing and celebrity presence
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Fashion Retail Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the Online Fashion Retail Market in the US: Amazon, Walmart, L Brands, Gap, IKEA, and Macy's.
Other Prominent Vendors in the market are: Academy Sports + Outdoors, ATG Stores.com, Backcountry.com, Best Buy, Costco, CustomInk, Eastern Mountain Sports, Factory Green, Ideel, J.C. Penney, and Target.
Commenting on the report, an analyst from Technavio’s team said: “Social networks are expected to form an essential part of the online retail evolution in the future, as users spend more than 25% of their total time online on social networking websites such as Facebook and Twitter. Social media will soon be a key marketing channel for online retailers to connect with current customers as well as attract new customers to their sites.”
According to the report, the rise in smartphone use has contributed to online retail growth in the fashion segment. This smartphone penetration presents significant growth opportunities for e-retailers in the US. With the increase in popularity of shopping through mobile devices, retail sales through these devices are likely to grow.
Further, the report states that the majority of the population is still reluctant to purchase merchandise online without physically examining it. This lack of the touch element has been one of the factors working against online retail, and continues to inhibit the growth of the market.

Companies Mentioned

Amazon, Walmart, L Brands, Gap, IKEA, Macy's, Academy Sports + Outdoors, ATG Stores.com, Backcountry.com, Best Buy, Costco, CustomInk, Eastern Mountain Sports, Factory Green, Ideel, J.C. Penney, Target.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table B2C e-commerce industry
  • US profile
    • Economic indicators
      • Table Population in the US 2010-2014 (millions)
      • Table GDP per capita in the US ($)
      • Table Employment to population ratio in the US 2015
  • Market landscape
    • Market overview
      • Table Share of US online retail market in global online retail market 2015
    • Retail market in the US
      • Table Retail market in the US 2015-2020 ($ trillions)
      • Table Retail market in the US by product category 2015
      • Table Brick-and-mortar retail market in the US 2015-2020 ($ trillions)
      • Table Online versus brick-and-mortar retail in the US 2013-2015 ($ billions)
      • Table Online versus brick-and-mortar retail in the US 2013-2015 (share of total retail)
      • Table Online versus brick-and-mortar retail markets in the US 2015 and 2020
      • Table Online versus brick-and-mortar retail market in the US 2015-2020 ($ billions)
      • Table Online versus brick-and-mortar retail markets in the US 2015-2020 (% share of total retail market)
      • Table Online retail market in the US by product category 2015 and 2020
      • Table Online retail market in the US by product type 2015-2020 ($ billions)
    • Online fashion retail market in the US
      • Table Online fashion retail market in the US 2015-2020 ($ billions)
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Overview of online fashion retail market in the US
      • Table Market share of online fashion retail market in the US 2015 and 2020
    • Online fashion retail market in the US for apparel, footwear, and accessories
      • Table Online fashion retail market in the US for apparel, footwear, and accessories 2015-2020 ($ billions)
    • Online home furniture and furnishings retail market in the US
      • Table Online home furniture and furnishings retail market in the US 2015-2020 ($ billions)
  • Market drivers
    • Internet and smartphone penetration
    • Innovation in online fashion retail
    • Influence of millennials on online fashion
    • Rise in online spending
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Absence of touch element
    • Increased online product returns
    • Presence of counterfeit products and fraudulence
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Social media marketing and celebrity presence
    • Influence of fashion shows
    • Omni-channel retailing
    • Customization of products
    • Emergence of luxury fashion in online fashion
    • Visual commerce trend
  • Vendor landscape
    • Competitive scenario
    • Amazon
      • Table Amazon: Business segmentation by revenue 2014
      • Table Amazon: Business segmentation by revenue 2013 and 2014 ($ billions)
    • Gap
      • Table Gap: Revenue by brand 2014
      • Table Gap: Geographical segmentation by revenue 2014
    • IKEA
    • L Brands
      • Table L Brands: Business segmentation by revenue 2015
    • Macy's
      • Table Macy's: Business segmentation by revenue 2014
    • Walmart
      • Table Walmart: Business segmentation by revenue 2015
      • Table Walmart: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Walmart: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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