K-12 Online Education Market in China 2022-2026

K-12 Online Education Market In China 2022-2026

Technavio has been monitoring the K-12 online education market in China and it is poised to grow by $ 18.93 bn during 2022-2026, progressing at a CAGR of 15.45% during the forecast period. Our report on the K-12 online education market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the increased adoption of online test preparation courses in China and improved accessibility to quality education.

The K-12 online education market in China analysis includes product and end-user segments.

Technavio's K-12 online education market in China is segmented as below:

By Product

  • Online schools
  • Language learning courses
  • Test preparation services
By End-user
  • Institutional learners
  • Individual learners
This study identifies the outbreak of COVID-19 increased the demand for online education in Chinaas one of the prime reasons driving the K-12 online education market growth in China during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on K-12 online education market in China covers the following areas:
  • K-12 online education market sizing
  • K-12 online education market forecast
  • K-12 online education market industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading K-12 online education market vendors in China that include Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education. Also, the K-12 online education market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Companies Mentioned

Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, Xueda Education


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis: Education services
      • Inputs
      • Operations
      • Marketing and sales
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026
      • Estimating growth rates for emerging and high-growth markets
      • Estimating growth rates for mature markets
        • Table China - Market size and forecast 2021 - 2026 ($ million)
        • Table China: Year-over-year growth 2021 - 2026 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2021 & 2026
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2021
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2021-2026 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Online schools - Market size and forecast 2021-2026
      • Table Online schools - Market size and forecast 2021-2026 ($ million)
      • Table Online schools - Year-over-year growth 2021-2026 (%)
    • Language learning courses - Market size and forecast 2021-2026
      • Table Language learning courses - Market size and forecast 2021-2026 ($ million)
      • Table Language learning courses - Year-over-year growth 2021-2026 (%)
    • Test preparation services - Market size and forecast 2021-2026
      • Table Test preparation services - Market size and forecast 2021-2026 ($ million)
      • Table Test preparation services - Year-over-year growth 2021-2026 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by End-user
    • Market segments
      • Table End-user - Market share 2021-2026 (%)
    • Comparison by End-user
      • Table Comparison by End-user
    • Institutional learners - Market size and forecast 2021- 2026
      • Table Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Table Institutional learners - Year-over-year growth 2021-2026 (%)
    • Individual learners - Market size and forecast 2021-2026
      • Table Individual learners - Market size and forecast 2021-2026 ($ million)
      • Table Individual learners - Year-over-year growth 2021-2026 (%)
    • Market opportunity by End-user
      • Table Market opportunity by End-user
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Increased adoption of online test preparation courses in China
      • Improved accessibility to quality education
      • Outbreak of COVID-19 increased the demand for online education in china
    • Market challenges
      • Skewed interaction and socializing opportunities for students
      • Availability of low-priced and open educational resources
      • Rising number of unorganized private tutors
        • Table Impact of drivers and challenges
    • Market trends
      • Growing customization of online education services
      • Increasing use of cloud computing in K-12 online education system
      • Growing adoption of blended learning
      • Increased public spending on education in China
  • Vendor Landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Ambow Education Holding Ltd.
      • Table Ambow Education Holding Ltd. - Overview
      • Table Ambow Education Holding Ltd. - Business segments
      • Table Ambow Education Holding Ltd. - Key offerings
      • Table Ambow Education Holding Ltd. - Segment focus
    • Beijing Huaxia Dadi Distance Learning
      • Table Beijing Huaxia Dadi Distance Learning - Overview
      • Table Beijing Huaxia Dadi Distance Learning - Product and service
      • Table Beijing Huaxia Dadi Distance Learning - Key offerings
    • China Online Education Group
      • Table China Online Education Group - Overview
      • Table China Online Education Group - Product and service
      • Table China Online Education Group - Key offerings
    • ChinaEDU Corp.
      • Table ChinaEDU Corp. - Overview
      • Table ChinaEDU Corp. - Business segments
      • Table ChinaEDU Corp. - Key offerings
      • Table ChinaEDU Corp. - Segment focus
    • EIC Education
      • Table EIC Education - Overview
      • Table EIC Education - Product and service
      • Table EIC Education - Key offerings
    • iTutorGroup Ltd.
      • Table iTutorGroup Ltd. - Overview
      • Table iTutorGroup Ltd. - Product and service
      • Table iTutorGroup Ltd. - Key offerings
    • Kaplan Inc.
      • Table Kaplan Inc. - Overview
      • Table Kaplan Inc. - Product and service
      • Table Kaplan Inc. - Key offerings
    • New Oriental Education and Technology
      • Table New Oriental Education and Technology - Overview
      • Table New Oriental Education and Technology - Business segments
      • Table New Oriental Education and Technology - Key News
      • Table New Oriental Education and Technology - Key offerings
      • Table New Oriental Education and Technology - Segment focus
    • TAL Education Group
      • Table TAL Education Group - Overview
      • Table TAL Education Group - Business segments
      • Table TAL Education Group - Key offerings
      • Table TAL Education Group - Segment focus
    • Xueda Education
      • Table Xueda Education - Overview
      • Table Xueda Education - Business segments
      • Table Xueda Education - Key offerings
      • Table Xueda Education - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objective
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook