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K-12 Online Education Market in China 2017-2021

K-12 Online Education Market in China 2017-2021

About K-12 Online Education

The K-12 online education market in China encompasses primary and secondary education that is imparted to students (from kindergarten until the 12th grade) through many online platforms. In this report, we have limited the service offerings to online schools, language learning courses, and test preparation services. The end-user segments considered are institutional and individual learners. The report also provides an extensive vendor landscape analysis that covers products and services offered by key players in the market in focus.

Technavio’s analysts forecast the K-12 online education market in China to grow at a CAGR of 19.28% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the K-12 online education market in China for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.Technavio's report, K-12 Online Education Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • China Online Education Group
  • iTutorGroup
  • New Oriental Education & Technology
  • TAL Education Group
  • Xueda Education Group
Other prominent vendors
  • Ambow Education
  • Beijing Huaxia Dadi Distance Learning Services
  • ChinaEdu
  • EIC Education
  • Kaplan
  • Tutors in China
  • UMeWorld
  • ZHAN.com
  • Yiqizuoye Corporation
Market driver
  • Increased adoption of online test preparation courses in China
  • For a full, detailed list, view our report
Market challenge
  • Skewed interaction and socializing opportunities for students
  • For a full, detailed list, view our report
Market trend
  • Increasing popularity of mobile learning
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – K-12 Online Education Market in China 2017-2021

Technavio recognizes the following companies as the key players in the K-12 online education market in China: China Online Education Group, iTutorGroup, New Oriental Education & Technology, TAL Education Group, and Xueda Education Group.

Other Prominent Vendors in the market are: Ambow Education, Beijing Huaxia Dadi Distance Learning Services, ChinaEdu, EIC Education, Kaplan, Tutors in China, UMeWorld, ZHAN.com, and Yiqizuoye Corporation.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increasing popularity of mobile learning. Mobile Internet has been one of the key influencing factors driving the growth of the online education market in China. With the reduction of the cost of mobile phones, there has been an increase in the number of mobile service applications such as cloud computing.”

According to the report, one driver in the market is increased adoption of online test preparation courses in China. There has been a growth in the number of students enrolling for undergraduate and postgraduate courses. The increasing ability of Chinese households to spend on children's education and an upsurge in the number of private institutions are contributing to the rise in graduate population. With the rise in enrollments of graduates, students are taking up academic proficiency test (APT) and Gaokao. These tests are prerequisites for students in China to enroll into China's regular higher education system.

Further, the report states that one challenge in the market is skewed interaction and socializing opportunities for students. A child's educational experience is not just dependent on the course curriculum but also on personality development and social skills, which can only be acquired and mastered over time through regular interaction with teachers and peers. One of the major reasons for children seeking online education is to prevent themselves from getting penalized by teachers or oppressed by other students. However, the socializing ability of students, pursuing K-12 education online, reduces considerably. This is because they do not get to interact with teachers and other fellow students during the sessions.

Companies Mentioned

China Online Education Group, iTutorGroup, New Oriental Education & Technology, TAL Education Group, Xueda Education Group, Ambow Education, Beijing Huaxia Dadi Distance Learning Services, ChinaEdu, EIC Education, Kaplan, Tutors in China, UMeWorld, ZHAN.com, and Yiqizuoye Corporation.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Economic overview
    • Education in China
      • Table China education market: Key statistics
  • Market landscape
    • Market overview
      • Table Online education vis-à -vis brick and mortar education in APAC 2016
      • Table K-12 online education market in China 2017-2021: Overview
    • Market size and forecast
      • Table K-12 online education market in China 2016-2021 ($ millions)
      • Table Benefits of K-12 online education
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table K-12 online education market in China 2016 by product (% share)
      • Table K-12 online education market in China 2021 by product (% share)
      • Table K-12 online education market in China by product 2016-2021 (% share)
    • K-12 online education market in China by online schools
      • Table K-12 online education market in China by online schools 2016-2021 ($ millions)
    • K-12 online education market in China by language learning courses
      • Table K-12 online education market in China by language learning courses 2016-2021 ($ millions)
    • K-12 online education market in Chin by test preparation services
      • Table K-12 online education market in China by test preparation services 2016-2021 ($ millions)
      • Table Advantages of online test preparation
  • Market segmentation by end-user
    • Table K-12 online education in China by end-user 2016 (% share)
    • Table K-12 online education market in China by end-user 2021 (% share)
    • Table K-12 online education market in China by end-user 2016-2021 (% share)
    • K-12 online education market in China by institutional learners
      • Table K-12 online education market in China by institutional learners 2016-2021 ($ millions)
      • Table Disadvantages of online institutional learning
    • K-12 online education market in China by individual learners
      • Table K-12 online education market in China by individual learners 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Increasing popularity of mobile learning
      • Table Benefits of using mobile device as an online education platform
    • Growing customization of online education services
    • Rising use of cloud computing in K-12 online education system
    • Growing adoption of blended learning
    • Increased public spending on education in China
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • China Online Education Group
      • Table Product portfolio of China Online Education Group
      • Table K-12 online English learning courses offered by China Online Education Group
    • iTutorGroup
      • Table Product portfolio of iTutorGroup
      • Table Products aligned with K-12 online education offered by iTutorGroup
    • New Oriental Education & Technology
      • Table Product portfolio of New Oriental Education & Technology
    • TAL Education Group
      • Table Flexible class formats offered by TAL Education Group
      • Table Product portfolio of Xueersi
    • Xueda Education Group
      • Table Product portfolio of Xueda Education Group
  • Appendix
    • List of abbreviations
  • Explore Technavio

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