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Online Children's and Maternity Apparel Market in MENA 2017-2021

Online Children's and Maternity Apparel Market in MENA 2017-2021

About Online Children's and Maternity Apparel

Children's apparel is meant for children in the age group 0-14 years. Maternity apparel is for expecting mothers. Children's apparel includes tops, bottoms, dresses, and others and maternity apparel includes tops, bottoms, innerwear and intimate wear, dresses, and others.

Technavio’s analysts forecast the online children's and maternity apparel market in MENA to grow at a CAGR of 10.07% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the online children's and maternity apparel market in MENA for 2017-2021. To calculate the market size, the report considers value sales of apparel products.

The market is divided into the following segments based on geography:

  • Algeria
  • Bahrain
  • Egypt
  • Iran
  • Israel
  • Kuwait
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
Technavio's report, Online Children's and Maternity Apparel Market in MENA 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AliExpress.com
  • Amazon.com
  • Jumia.com
  • Namshi
  • Souq.com
Other prominent vendors
  • Bamilo
  • Carter's
  • Digikala.com
  • Disney
  • eBay
  • Kering
  • LEBELIK
  • Mumzworld - Online Baby Shop
  • Nike
Market driver
  • Increasing product awareness
  • For a full, detailed list, view our report
Market challenge
  • Lack of advertising, marketing, and promotional campaigns
  • For a full, detailed list, view our report
Market trend
  • Demand for high-quality, comfortable, and stylish maternity clothing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Online Children's and Maternity Apparel Market in MENA 2017-2021

Technavio recognizes the following companies as the key players in the online children's and maternity apparel market in MENA: AliExpress.com, Amazon.com, Jumia.com, Namshi, and Souq.com.

Other Prominent Vendors in the market are: Bamilo, Carter's, Digikala.com, Disney, eBay, Kering, LEBELIK, Mumzworld - Online Baby Shop, and Nike.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is demand for high-quality, comfortable, and stylish maternity clothing. Women in the maternity stage give more attention to the quality and comfort of their clothes. They look for clothes that provide them relaxation. During pregnancy, the skin of women becomes more sensitive.”

According to the report, one driver in the market is increasing product awareness. Maternity wear constitutes an emerging segment in the apparel market. With the increase in product awareness among women, online retailers have begun selling maternity apparel. The awareness among women is created through television advertisements, digital and social media advertisements, and other sources of information.

Further, the report states that one challenge in the market is lack of advertising, marketing, and promotional campaigns. Advertising, marketing, and promotional campaigns create awareness among customers. Less internet connectivity in some North African countries and low understanding of digital media among the customers create a challenge for online retailers. In North African countries, internet adoption is growing, but the usage of the digital platform for advertisements and promotions is still low.



Companies Mentioned

AliExpress.com, Amazon.com, Jumia.com, Namshi, Souq.com, Bamilo, Carter's, Digikala.com, Disney, eBay, Kering, LEBELIK, Mumzworld - Online Baby Shop, and Nike.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Economic overview of MENA
      • Table Employment to population ratio for 15+ years age group in MENA 2011-2016
      • Table Economic indicators for MENA 2010-2015
    • Market outlook
      • Table Internet penetration rate in MENA 2011-2015
    • Market outline
      • Table Children's and maternity apparel market in MENA 2016-2021 ($billions)
      • Table Children's and maternity apparel market in MENA by online and offline retail formats (% revenue)
      • Table Population aged 0-14 years in MENA 2010-2015 (millions)
  • Market landscape
    • Market overview
      • Table Online children's and maternity apparel market in MENA
    • Market size and forecast
      • Table Online children's and maternity apparel market in MENA 2016-2021 ($millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Online children's and maternity apparel market in MENA by application
      • Table Online children's and maternity apparel market in MENA by application 2016 and 2021 (revenue %)
      • Table Online children's and maternity apparel market in MENA by application 2016 and 2021 ($ millions)
    • Children's apparel
      • Table Market segmentation by application: Children's apparel
      • Table Online children's apparel market in MENA 2016-2021 ($ millions)
    • Maternity apparel
      • Table Market segmentation by application: Maternity apparel
      • Table Online maternity apparel market in MENA 2016-2021 ($ millions)
  • Market segmentation by age group
    • Online children's and maternity apparel market in MENA by age group
      • Table Online children's and maternity apparel market in MENA by age group (revenue %)
    • Infants
    • Toddlers
    • Rest of the children
    • Maternity
  • Market segmentation by price range
    • Online children's and maternity apparel market in MENA by price range
      • Table Online children's and maternity apparel market in MENA by price range (revenue %)
    • Mass category
    • Mid-range category
    • Premium category
    • Ultra-premium category
  • Key leading countries
    • Table Key leading countries in online children's and maternity apparel market in MENA 2016 (% revenue)
    • Saudi Arabia
      • Table Online children's and maternity apparel market in Saudi Arabia 2016-2021 ($ millions)
      • Table Population aged 0-14 years in Saudi Arabia 2011-2015 (millions)
      • Table Internet penetration rate in Saudi Arabia 2011-2015 (%)
    • Egypt
      • Table Online children's and maternity apparel market in Egypt 2016-2021 ($ millions)
      • Table Population aged 0-14 years 2011-2015 in Egypt (millions)
      • Table Internet penetration rate in Egypt 2011-2015
      • Table Participation rate of females in labor force in Egypt 2012-2016
    • UAE
      • Table Online children's and maternity apparel market in UAE 2016-2021 ($ millions)
      • Table Population aged 0-14 years in UAE 2011-2015 (millions)
      • Table Internet penetration rate in UAE 2011-2015 (%)
    • Iran
      • Table Online children's and maternity apparel market in Iran 2016-2021 ($ millions)\
      • Table Population aged 0-14 years in Iran 2011-2015 (millions)
      • Table Internet penetration rate in Iran 2011-2015
      • Table Participation rate of females in labor force in Iran 2011-2016
      • Table Working women aged 15-64 years in Iran 2011-2015
    • Algeria
      • Table Online children's and maternity apparel market in Algeria 2016-2021 ($ millions)
      • Table Population aged 0-14 years in Algeria 2011-2015 (millions)
      • Table Internet penetration rate in Algeria 2011-2015
      • Table Participation rate of females in labor force in Algeria 2012-2016
    • Israel
      • Table Online children's and maternity apparel market in Israel 2016-2021 ($ millions)
      • Table Population aged 0-14 years in Israel 2011-2015 (millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Mobile cellular subscriptions (per 100 people) in MENA
    • Market challenges
  • Market trends
    • Increasing demand for eco-friendly maternity clothes
    • Demand for high-quality, comfortable, and stylish maternity clothing
    • Availability of top brands online and preference for omnichannel retail
    • Product differentiation and personalization
    • Other trends
  • Vendor landscape
    • Competitive scenario
    • Comparative analysis of the key vendors
      • Table Comparative analysis of product portfolio, product pricing, and geographical presence
      • Table Key vendors by category positioning
  • Key vendor analysis
    • AliExpress.com
      • Table AliExpress.com: Product offerings
    • Amazon.com
      • Table Amazon.com: Business segmentation by net sales 2016 (% share)
      • Table Amazon.com: Product portfolio
    • Jumia.com
      • Table Jumia.com: Product offerings
    • Namshi
      • Table Namshi: Product offerings
    • Souq.com
      • Table Souq.com: Product offerings
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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