Online Children's and Maternity Apparel Market in MENA 2017-2021
About Online Children's and Maternity Apparel
Children's apparel is meant for children in the age group 0-14 years. Maternity apparel is for expecting mothers. Children's apparel includes tops, bottoms, dresses, and others and maternity apparel includes tops, bottoms, innerwear and intimate wear, dresses, and others.
Technavio’s analysts forecast the online children's and maternity apparel market in MENA to grow at a CAGR of 10.07% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the online children's and maternity apparel market in MENA for 2017-2021. To calculate the market size, the report considers value sales of apparel products.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Online Children's and Maternity Apparel Market in MENA 2017-2021
Technavio recognizes the following companies as the key players in the online children's and maternity apparel market in MENA: AliExpress.com, Amazon.com, Jumia.com, Namshi, and Souq.com.
Other Prominent Vendors in the market are: Bamilo, Carter's, Digikala.com, Disney, eBay, Kering, LEBELIK, Mumzworld - Online Baby Shop, and Nike.
Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is demand for high-quality, comfortable, and stylish maternity clothing. Women in the maternity stage give more attention to the quality and comfort of their clothes. They look for clothes that provide them relaxation. During pregnancy, the skin of women becomes more sensitive.”
According to the report, one driver in the market is increasing product awareness. Maternity wear constitutes an emerging segment in the apparel market. With the increase in product awareness among women, online retailers have begun selling maternity apparel. The awareness among women is created through television advertisements, digital and social media advertisements, and other sources of information.
Further, the report states that one challenge in the market is lack of advertising, marketing, and promotional campaigns. Advertising, marketing, and promotional campaigns create awareness among customers. Less internet connectivity in some North African countries and low understanding of digital media among the customers create a challenge for online retailers. In North African countries, internet adoption is growing, but the usage of the digital platform for advertisements and promotions is still low.
AliExpress.com, Amazon.com, Jumia.com, Namshi, Souq.com, Bamilo, Carter's, Digikala.com, Disney, eBay, Kering, LEBELIK, Mumzworld - Online Baby Shop, and Nike.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook