Office Stationary Market in Europe 2016-2020
About Office Stationary Market in Europe
Digitization has altered the way consumers connect and communicate. This is transforming the stationery market by impacting the demand for these products as well as the design. The need for printing has reduced considerably as the digitization of several business processes, such as mail, forms, and data, has eliminated the need for traditional paper-based stationery products. Part of the reason for the growing digitization is that organizations increasingly prefer a paperless environment.
A paperless office environment renders the operations cost-effective and eco-friendly. Organizations consider a paperless environment an effective way to manage communication materials, as it increases accuracy in tracking and maintaining data. Vendors are thus making efforts to re-position and integrate stationery and cards in the current communication scenario with the help of technology.
Technavio’s analysts forecast the office stationery market in Europe to grow at a CAGR of 2.4% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the office stationery market in Europe for 2016-2020. For the calculation of the market size, the report considers revenue generated from the commercial sales of office stationery and supply products from retail stores.
The market is divided into the following segments based on categories:
Technavio Announces the Publication of its Research Report – Office Stationary Market in Europe 2016-2020
Technavio recognizes the following companies as the key players in the Office Stationary Market in Europe: 3M, BIC, Hamelin Brands, and Lyreco Group.
Other Prominent Vendors in the market are: ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Metro, Ryman Group, and WH Smith.
Commenting on the report, an analyst from Technavio’s team said: “Across the majority of European countries, a rise in start-up companies and self-employed entrepreneurs is also observed. The majority of these upcoming businesses are in the IT sector, which is further leading to the transformation of other industries, such as finance, fashion, advertising, and music. This has led to an increase in the workforce in the region.”
According to the report, the office stationery market in the region is undergoing a gradual transition as manufacturers are trying their best to re-position their product range in order to meet changing demand patterns. Given the surge in computer and printer usage, new technological advancements are being made to improvise the existing products.
Further, the report states that a couple of factors prevailing in the market have led to a negative influence on the overall revenue generation. The expanding scope of counterfeit products has constantly affected the revenue and brand names of companies.
3M, BIC, Hamelin Brands, Lyreco Group, ACCO Brands, Adveo, Ardent Group, El Corte Inglés, Herlitz, Kaut-Bullinger, Metro, Ryman Group, WH Smith.