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Natural and Organic Food Market in the US 2015-2019

Natural and Organic Food Market in the US 2015-2019

Market outlook of natural and organic food in the US

The consumer demand for organic products has broadened. Natural and organic food stores and cooperatives are not the only vendors, but mainstream mass market stores and retailers like Tesco, Wal-Mart and Costco now provide organic products such as organic tea, cereals, oats and fats, seasonings like ketchup, spices powder and many others. Technavio's market research analysts predict the natural and organic food market in the US to grow at a CAGR of over 14% in 2014.

The US dominates the global organic food market, and Germany and France follow it. US contributes almost 50% to the global market share, primarily because of the increased awareness about healthy lifestyles and healthy food among the US population.

Market segmentation by type

  • Natural food market
  • Organic food market
The natural food segment is expected to dominate the natural and organic food market in the US during the forecast period. An increase in the number of private labels, a limited number of government regulations, and rising natural food retail outlets fosters the growth of this market. Amazon entered the organic retail market with more than 100 organic brands ranging from snacks to oils and beans in 2014.

Natural and organic food market segmentation in the US by distribution channel
  • Mass merchandise
  • Natural health farms
  • Online
  • Others
The natural and organic food market in the US was dominated by the mass merchandiser segment in 2014, and it accounted for a market share of approximately 45%-47%. The retail mass merchandisers segment is primarily a mass merchandiser and includes supermarkets, hypermarkets, discount houses, and warehouse clubs.

Leading vendors analyzed in the report
  • Amy's Kitchen
  • General Mills
  • Nature's Path Foods
  • Organic Valley
The other prominent vendors of this market include Albert's Organic, Chiquita Brands International, Dean Foods, Eden Foods, Gardenburger, General Mills, Gerber Products, Heinz, Keurig Green Mountain Natural Value, New Organics, Quaker Oats, Sunopta, Wal-Mart Stores, and Whole Foods.

Key questions answered in the report
  • What are the key factors driving the natural and organic food in the US?
  • What are the key market trends impacting the growth of the natural and organic food in the US?
  • What are the various opportunities and threats faced by the vendors in the natural and organic food in the US?
  • Trending factors influencing the market shares for EMEA, APAC, and Americas?
  • Key outcome of the five forces analysis on the natural and organic food in the US?
  • Growth forecast of the natural and organic food in the US until 2019?
Technavio also offers customization on reports based on specific client requirement.

Related reports
  • Global Natural Food Colors Market 2015-2019
  • Global Natural Antioxidants Market 2015-2019
  • Global Natural and Synthetic Food Colors Market 2015-2019
  • Natural and Organic Personal Care Product Market in Europe 2015-2019


  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Difference between natural and organic food
  • Market landscape
    • Market overview
    • Market size and forecast
      • Table Natural and organic food market in the US 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Natural and organic food market in US by type
      • Table Natural and organic food market segmentation in US by type 2014
      • Table Natural and organic food market segmentation in US by type 2019
      • Table Natural and organic food market in US by type 2014-2019
      • Table Natural and organic food market in US 2014-2019 ($ billions)
    • Organic food market in US
      • Table Organic food market in US 2014-2019 ($ billions)
      • Table Organic food market segmentation in US 2014
    • Natural food market in US
      • Table Natural food market in US 2014-2019 ($ billions)
  • Market segmentation by distribution channel
    • Table Natural and organic food market segmentation in US by distribution channel 2014
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Price comparison of commodities in September 2015
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Other prominent vendors
  • Key vendor analysis
    • Amy's kitchen
    • General Mills
      • Table General Mills: Business segmentation by revenue 2015
      • Table General Mills: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table General Mills: Geographical segmentation by revenue 2015
    • Nature's Path Foods
    • Organic Valley
      • Table Organic Valley: Product categories
  • Appendix
    • List of abbreviations
  • Explore Technavio

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