Mobile LBS Market in the US 2015-2019
About Mobile LBS
Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.
Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.
Covered in this Report
The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.
Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.
Technavio Announces the Publication of its Research Report – Mobile LBS Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Mobile LBS Market in the US: Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom and xAd
Other Prominent Vendors in the market are: AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM) and Yelp
Commenting on the report, an analyst from Technavio’s team said: “In 2015, the FCC implemented new rules for wireless E911. The rules mandate mobile operators to provide increased location accuracy of wireless emergency calls. For instance, a new mandate created requires information regarding the caller’s height above ground. These new mandates were designed to make E911 information available to emergency responders in a useful, accurate, and timely manner.”
According to the report, the market for smartphones and tablets is growing rapidly. In developed countries like the US, the rate of adoption is higher with 63% of the market consisting of these devices. Data usage and mobile broadband are likely to increase with the rise in the number of services and applications. The shipments of smartphones grew from 500 million units in 2011 to 1.3 billion units in the fourth quarter of 2014. Tablet shipments for the US increased from 43 million units in 2012 to 100 million by the end of 2014. LBS is being used for gaming, billing, sports tracking, navigation, and emergency purposes.
Further, the report states that the market is affected by data privacy and a fragmented value chain.
Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom, xAd, AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM), Yelp
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