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Mobile LBS Market in the US 2015-2019

Mobile LBS Market in the US 2015-2019

About Mobile LBS

Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.

Technavio's analysts forecast the mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.

Covered in this Report

The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.

Technavio's report, the Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.

Key Vendors

  • Foursquare
  • Google
  • Groupon
  • HERE
  • Telecommunication System
  • TeleNav
  • TomTom
  • xAd
Other Prominent Vendors
  • AdNear
  • Appello Systems
  • AT&T
  • CityGrid Media
  • Lemon (LifeLock)
  • Micello
  • NinthDecimal
  • Placecast
  • PlaceIQ
  • Proximus (Belgacom Mobile)
  • ScanBuy
  • Scoutmob
  • SCVNGR
  • ShopKick (SK Telecom)
  • Skyhook (TruePosition)
  • Sprint (Softbank)
  • Telenity
  • Verizon Wireless
  • Xtify (IBM)
  • Yelp
Market Driver
  • Increased Adoption of Location-Enabled Smartphones and Tablets
  • For a full, detailed list, view our report
Market Challenge
  • Concerns over Data Privacy
  • For a full, detailed list, view our report
Market Trend
  • Enhanced 911 Mandate for Emergency Services
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mobile LBS Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Mobile LBS Market in the US: Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom and xAd

Other Prominent Vendors in the market are: AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM) and Yelp

Commenting on the report, an analyst from Technavio’s team said: “In 2015, the FCC implemented new rules for wireless E911. The rules mandate mobile operators to provide increased location accuracy of wireless emergency calls. For instance, a new mandate created requires information regarding the caller’s height above ground. These new mandates were designed to make E911 information available to emergency responders in a useful, accurate, and timely manner.”

According to the report, the market for smartphones and tablets is growing rapidly. In developed countries like the US, the rate of adoption is higher with 63% of the market consisting of these devices. Data usage and mobile broadband are likely to increase with the rise in the number of services and applications. The shipments of smartphones grew from 500 million units in 2011 to 1.3 billion units in the fourth quarter of 2014. Tablet shipments for the US increased from 43 million units in 2012 to 100 million by the end of 2014. LBS is being used for gaming, billing, sports tracking, navigation, and emergency purposes.

Further, the report states that the market is affected by data privacy and a fragmented value chain.

Companies Mentioned

Foursquare, Google, Groupon, HERE, Telecommunication System, TeleNav, TomTom, xAd, AdNear, Appello Systems, AT&T, CityGrid Media, Lemon (LifeLock), Micello, NinthDecimal, Placecast, PlaceIQ, Proximus (Belgacom Mobile), ScanBuy, Scoutmob, SCVNGR, ShopKick (SK Telecom), Skyhook (TruePosition), Sprint (Softbank), Telenity, Verizon Wireless, Xtify (IBM), Yelp

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
      • Table Mobile LBS Market in US by Application Category
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
    • Table Location-based Service
  • Market Landscape
    • Market Overview
      • Penetration of Internet, Mobile, and Social Media
        • Table Growth of Internet Users
        • Table Penetration of Internet, Mobile Devices, Social Media, and Cloud
      • Use of Application on Mobile
        • Table Digital Media Application Usage per Minute
      • Positioning Technologies Used in LBS
        • Table Advanced GPS Technology
      • Comparison of LBS Positioning Technologies
      • Mobile LBS Services
        • Table Overview of Mobile LBS Market in US by Application Category
    • Market Size and Forecast
      • Table Mobile LBS Market in US 2015-2019 ($ billions)
    • Effect of Mobile Advertising
    • Mobile LBS Value Chain
      • Table Mobile LBS Value Chain
    • Five Forces Analysis
  • Market Segmentation
    • Mobile LBS Market in US by Application 2015-2019
      • Table Mobile LBS market in US by Application
    • Mobile Indoor LBS
      • Table Mobile Indoor LBS Market in US ($ millions)
    • Mobile Location-based Search and Advertising
      • Table Mobile LBS Search and Advertising Market in US ($ millions)
    • Mobile Location-based Tracking
      • Table Mobile Location-based Tracking Market in US ($ millions)
    • Mobile Location-based Navigation
      • Table Mobile Location-based Navigation Market in US
    • Mobile Location-based Infotainment
      • Table Mobile LBS Infotainment Market in US ($ millions)
    • Mobile Location-based Analytics
      • Table Mobile LBS Analytics Market in US ($ millions)
    • Mobile Location-based Recreation and Fitness
      • Table Mobile LBS Recreation and Fitness Market in US ($ millions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2013
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Foursquare Labs
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Foursquare Labs: Product Segmentation 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Google
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Google: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Google: Business Segmentation by Revenue 2012 and 2013 ($ million)
      • Geographical Segmentation by Revenue 2013
        • Table Google: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Groupon
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Groupon: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Groupon: Business Segmentation by Revenue 2013 and 2014 ($ million)
      • Geographical Segmentation by Revenue 2014
        • Table Groupon: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • HERE
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table HERE: Business Segmentation 2014
      • Geographical Segmentation by Revenue 2014
        • Table HERE: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • TeleCommunication Systems
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Business Segmentation of TeleCommunication Systems by Revenue 2013
        • Table Business Segmentation of TeleCommunication Systems by Revenue 2012 and 2013 ($ million)
      • Geographical Segmentation by Revenue
        • Table Geographical Segmentation of TeleCommunication Systems by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • TeleNav
      • Key Facts
      • Business Overview
      • Geographical Segmentation by Revenue 2013
        • Table TeleNav: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • TomTom
      • Key Facts
      • Business Overview
      • Revenue by Business Segmentation 2013
        • Table TomTom: Revenue by Business Segmentation 2013
      • Revenue by Business Segmentation 2012 and 2013
        • Table TomTom: Revenue by Business Segmentation 2012 and 2013 ($ million)
      • Revenue by Geographical Segmentation 2013
        • Table TomTom: Revenue by Geographical Segmentation 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • xAd
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table xAd: Product Segmentation
      • Geographical Presence
        • Table xAd: Geographical Presence
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Related Reports

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