Mobile Augmented Reality Market in China 2015-2019
About Mobile AR
AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Technavio Announces the Publication of its Research Report – Mobile Augmented Reality Market in China 2015-2019
Technavio recognizes the following companies as the key players in Mobile Augmented Reality Market in China 2015-2019: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude and Zappar
Commenting on the report, an analyst from Technavio’s team said: “It is common for AR vendors to use crowdfunding to raise funds for their projects. This has benefited the market in several ways. First, it increases awareness among potential customers. Second, it encourages several new vendors to enter the market, which will increase competition and reduce device prices. Third, it allows vendors to anticipate the demand for their products, directly communicate with potential buyers, and involve them in the product development stage. This can help vendors build the right products for the market. Indegogo, GoFundMe, and Kickstarter are popular crowdfunding sites.”
According to the report, local vendors such as Baidu, Renren, and Tencent have a large share of mobile user base in China. It is easier for these companies to launch mobile apps and reach to large numbers of users than it is for global vendors who are entering the market and trying to capture a significant mobile user base. These companies have already invested in AR technology and are expected to launch several mass-consumer apps that can attract more consumers within the next 1-2 years.
Further, the report states that government regulations might discourage certain companies, especially those that specialize in AR facial recognition technology, from entering the market in China.
Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude, Zappar
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