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Mobile Augmented Reality Market in China 2015-2019

Mobile Augmented Reality Market in China 2015-2019

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity AR
  • Metaio
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar
  • Market Driver
  • Large base of mobile users
  • For a full, detailed list, view our report
  • Market Challenge
  • Government regulations
  • For a full, detailed list, view our report
  • Market Trend
  • Crowdfunding
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mobile Augmented Reality Market in China 2015-2019

Technavio recognizes the following companies as the key players in Mobile Augmented Reality Market in China 2015-2019: Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude and Zappar

Commenting on the report, an analyst from Technavio’s team said: “It is common for AR vendors to use crowdfunding to raise funds for their projects. This has benefited the market in several ways. First, it increases awareness among potential customers. Second, it encourages several new vendors to enter the market, which will increase competition and reduce device prices. Third, it allows vendors to anticipate the demand for their products, directly communicate with potential buyers, and involve them in the product development stage. This can help vendors build the right products for the market. Indegogo, GoFundMe, and Kickstarter are popular crowdfunding sites.”

According to the report, local vendors such as Baidu, Renren, and Tencent have a large share of mobile user base in China. It is easier for these companies to launch mobile apps and reach to large numbers of users than it is for global vendors who are entering the market and trying to capture a significant mobile user base. These companies have already invested in AR technology and are expected to launch several mass-consumer apps that can attract more consumers within the next 1-2 years.

Further, the report states that government regulations might discourage certain companies, especially those that specialize in AR facial recognition technology, from entering the market in China.

Companies Mentioned

Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity AR, Metaio, Qualcomm, Total Immersion, Wikitude, Zappar

  • List of Abbreviations
  • Executive Summary
  • Scope
    • Definitions
      • AR Engine
      • AR Software
      • AR Hardware
    • End-user Segments
      • Enterprise
      • Consumer
    • Base Year
    • Market Size Calculation and Segmentation
      • Calculation of Mobile AR Market Size
      • End-user Segmentation
      • Vendor Segmentation
    • Common Currency Conversion Rates
  • Introduction
    • History
    • Present Scenario
    • Future Perspective
  • Technology Life Cycle
  • AR Hardware: Global Perspective
  • Mobile AR Market in China
    • Value Chain
    • Market Size
    • Potential ARPA
    • Segment Analysis and End-user Applications
      • Enterprise
      • Consumer
    • Porter's Five Forces
      • Threat of Substitutes
      • Threat of New Entrants
      • Bargaining Power of Suppliers
      • Bargaining Power of Buyers
      • Threat of Rivalry
  • Drivers
    • Large Mobile User Base
    • Participation by Local Vendors
    • Increased Adoption in Advertising Sector
    • Increased Use in Industrial Sector
    • SLAM Technology
  • Challenges
    • Government Regulations
    • Lack of Content
    • Low Awareness
    • Hardware Limitations
    • User Experience
    • Lack of Interoperability across Mobile Platforms
  • Trends
    • Crowdfunding
    • BYOD and COPE
    • Depth-sensing Cameras
  • Competitive Scenario
  • Will AR Change Our Lives?
  • Key Vendor Analysis
    • Augmented Pixels
      • Key Facts
      • Business Overview
      • Applications Developed using AR Technology
        • Table Augmented Pixels: Application Developed using AR Technology
      • Recent Developments
    • Aurasma
      • Key Facts
      • Business Overview
      • Recent Developments
    • Blippar
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table Blippar: Geographical Presence
      • Business Strategy
      • Recent Developments
    • Catchoom
      • Key Facts
      • Business Overview
      • Geographical Presence
        • Table Catchoom: Geographical Presence
      • Business Strategy
      • Recent Developments
    • Infinity Augmented Reality
      • Key Facts
      • Business Overview
    • Metaio
      • Key Facts
      • Business Overview
      • Key Product Offerings
        • Table Metaio: Key Product Offerings
      • Key Solutions
        • Table Metaio: Key Solutions
      • Business Strategy
      • Recent Developments
    • Qualcomm
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2014
        • Table Qualcomm: Business Segmentation by Revenue 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Qualcomm: Business Segmentation by Revenue 2013 and 2014 ($ billion)
      • Geographical Segmentation by Revenue 2014
        • Table Qualcomm: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
    • Total Immersion
      • Key Facts
      • Business Overview
      • Key Offerings
        • Table Total Immersion: Key Offerings
      • Geographical Presence
        • Table Total Immersion: Geographical Presence
      • Recent Developments
    • Wikitude
      • Key Facts
      • Business Overview
      • Key Offerings
        • Table Wikitude: Key Offerings
      • Business Strategy
      • Recent Developments
    • Zappar
      • Key Facts
      • Business Overview
      • Resellers Geographical Presence
        • Table Zappar: Resellers Geographical Presence
      • Recent Developments
  • Other Reports in this Series

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