About augmented reality
Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Technavio's report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019
Technavio recognizes the following companies as the key players in the Mobile Augmented Reality Market for Marketing and Advertising in the US: Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio, NGRAIN, Qualcomm, Total Immersion, Wikitude and Zappar
Commenting on the report, an analyst from Technavio’s team said: “Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance user experience, which enhances their value proposition. The increased integration of AR solutions in mobile computing devices is likely to boost the market during the forecast period, especially with the rise in popularity and penetration of smartphones and tablets.”
According to the report, newspaper and print media are widely used by enterprises for advertising and marketing. AR technology in the form of QR codes and markers is readily available in print media, and can be scanned using smartphones and tablets. Users do not require smartphones with high specifications to operate QR codes and markers. They can just point their phones at QR codes and markers to scan it and view more information about the product.
Further, the report states that the majority of apps available in the market fail because of poor content and the lack of ability to add new content.
Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio, NGRAIN, Qualcomm, Total Immersion, Wikitude, Zappar
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