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Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019

About augmented reality

Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Technavio's report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Metaio
  • NGRAIN
  • Qualcomm
  • Total Immersion
  • Wikitude
  • Zappar
Market driver
  • High usage of mobile devices
  • For a full, detailed list, view our report
Market challenge
  • Lack of content
  • For a full, detailed list, view our report
Market trend
  • Increased integration in mobile devices
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019

Technavio recognizes the following companies as the key players in the Mobile Augmented Reality Market for Marketing and Advertising in the US: Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio, NGRAIN, Qualcomm, Total Immersion, Wikitude and Zappar

Commenting on the report, an analyst from Technavio’s team said: “Manufacturers of mobile devices such as smartphones, phablets, and tablets integrate their devices with AR solutions to enhance user experience, which enhances their value proposition. The increased integration of AR solutions in mobile computing devices is likely to boost the market during the forecast period, especially with the rise in popularity and penetration of smartphones and tablets.”

According to the report, newspaper and print media are widely used by enterprises for advertising and marketing. AR technology in the form of QR codes and markers is readily available in print media, and can be scanned using smartphones and tablets. Users do not require smartphones with high specifications to operate QR codes and markers. They can just point their phones at QR codes and markers to scan it and view more information about the product.

Further, the report states that the majority of apps available in the market fail because of poor content and the lack of ability to add new content.

Companies Mentioned

Augmented Pixels, Aurasma, Blippar, Catchoom, Metaio, NGRAIN, Qualcomm, Total Immersion, Wikitude, Zappar

  • Executive summary
    • Highlights
  • Scope of the report
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market overview
    • History
    • Present scenario
    • Future perspective
    • AR hardware
    • Advertising market in US
      • Table Advertising market in US by medium 2014
  • Technology life cycle
    • Table Technology life cycle of AR technology
  • Market landscape
    • Value chain
      • Table Mobile AR value chain
    • Market size and forecast
      • Table Mobile AR advertising market in US 2014-2019 ($ millions)
  • Market drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Augmented Pixels
    • Aurasma
    • Blippar
    • Catchoom
    • Metaio
    • NGRAIN
    • Qualcomm
    • Total Immersion
    • Wikitude
    • Zappar
  • Appendix
    • List of abbreviations
  • Explore Technavio

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