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Medical Publishing Market by Product and Geography - Global Forecast and Analysis 2019-2023

Medical Publishing Market by Product and Geography - Global Forecast and Analysis 2019-2023

Global Medical Publishing Market: About this market

Technavio’s medical publishing market analysis considers sales from journals, print-books, and e-books. Our analysis also considers the sales of medical publishing in APAC, Europe, North America, South America, and MEA. In 2018, the journals segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as advertising of pharmaceutical products and services through medical journals will play a significant role in the journals segment to maintain its market position. Also, our global medical publishing market report looks at factors such as the rise in digital publishing, the growing popularity of social media, and an increase in the number of clinical trials. However, uncertainties in the high subscription cost of electronic and print media, rapid growth of predatory publishers, and decline in print publications may hamper the growth of the medical publishing over the forecast period.

Global Medical Publishing Market: Overview

The rise in digital publishing

The use of digital publishing is increasing when compared to traditional publishing due to benefits such as a reduction in costs, wide audience reach, analysis about the readers, and targeted market strategies. It provides new ways of presenting medical research, such as poster presentation at medical conferences.

The transition toward OA Publishing Model

The trend of open access (OA) publication model online has gained prominence in the healthcare sector as it is an inexpensive business model and provides easy access compared with the subscription-based model. OA is a method of providing unlimited online access to books, articles, and publications free of cost. This model provides information, has advantages such as knowledge enhancement, improving patient care, and accessing information about new developments. These advantages and new developments are expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global medical publishing market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global medical publishing market is moderately concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of few leading medical publishing markets that include IBM Corp., John Wiley & Sons Inc., RELX Group Plc, Springer-Verlag GmbH, Wolters Kluwer NV.

Also, the medical publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product offerings of vendors:
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global communications services market
      • Table Segments of global communications services market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by product
    • Table Product - Market share 2018-2023 (%)
    • Comparison by product
      • Table Comparison by product
    • Journals - Market size and forecast 2018-2023
      • Table Journals - Market size and forecast 2018-2023 ($ millions)
      • Table Journals - Year-over-year growth 2019-2023 (%)
    • Print books - Market size and forecast 2018-2023
      • Table Print books - Market size and forecast 2018-2023 ($ millions)
      • Table Print books - Year-over-year growth 2019-2023 (%)
    • E-books - Market size and forecast 2018-2023
      • Table E-books - Market size and forecast 2018-2023 ($ millions)
      • Table Medical institutions with e-books libraries
      • Table E-books - Year-over-year growth 2019-2023 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Subscription fees of OA journals provided by RELX Group
      • Table Revenue derived from print publications by vendors
      • Table Impact of drivers and challenges
  • Market trends
    • Transition toward OA publication model
    • Increasing use of general-purpose search engines
    • Growing number of acquisitions and partnerships
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • John Wiley & Sons Inc.
      • Table John Wiley & Sons Inc. - Vendor overview
      • Table John Wiley & Sons Inc. - Business segments
      • Table John Wiley & Sons Inc. - Organizational developments
      • Table John Wiley & Sons Inc. - Geographic focus
      • Table John Wiley & Sons Inc. - Segment focus
      • Table John Wiley & Sons Inc. - Key offerings
    • RELX Group Plc
      • Table RELX Group Plc - Vendor overview
      • Table RELX Group Plc - Business segments
      • Table RELX Group Plc - Organizational developments
      • Table RELX Group Plc - Geographic focus
      • Table RELX Group Plc - Segment focus
      • Table RELX Group Plc - Key offerings
    • Springer-Verlag GmbH
      • Table Springer-Verlag GmbH - Vendor overview
      • Table Springer-Verlag GmbH - Organizational developments
      • Table Springer-Verlag GmbH - Key offerings
    • Wolters Kluwer NV
      • Table Wolters Kluwer NV - Vendor overview
      • Table Wolters Kluwer NV - Business segments
      • Table Wolters Kluwer NV - Organizational developments
      • Table Wolters Kluwer NV - Geographic focus
      • Table Wolters Kluwer NV - Segment focus
      • Table Wolters Kluwer NV - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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