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Mass Beauty Care Market in US 2016-2020

About the Mass Beauty Care Market in the US

The beauty industry can be divided into two broad segments: mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and low-income population, whereas the premium category is targeted at the upper-income class or affluent population.The sheer consumption potential of the US has resulted in the country gaining the interest of retailers worldwide. Within the organized retail space, department stores in particular have received the attention of global heavyweights such as Walmart and Costco and the homegrown JC Penny and Sears.

Technavio’s analysts forecast the mass beauty care market in the US to grow at a CAGR of 2.59% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the mass beauty care market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of beauty care products to individual customers in the US. It does not consider the service revenue of the salons.

The market is divided into the following segments based on product:

Based on product category, the market is segmented into:

  • Color cosmetics (make-up)
  • Deodorants
  • Hair care products
  • Skin care products
Technavio's report, Mass Beauty Care Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Coty
  • Estée Lauder
  • Johnson & Johnson
  • L'Oréal
  • Procter & Gamble
  • Unilever
Other prominent vendors
  • Amway
  • Avon Products
  • Beiersdorf Global
  • Cadiveu Professional USA, Chanel
  • Church & Dwight
  • Colgate-Palmolive
  • Combe
  • Conair
  • Edgewell Personal Care
  • Helen of Troy
  • Henkel
  • Kao USA
  • Markwins Beauty Products
  • Mary Kay
  • O Boticário
  • Reckitt Benckiser
  • Revlon
  • Tom’s of Maine
Market driver
  • Well-established organized retail sector
  • For a full, detailed list, view our report
Market challenge
  • Risk of exposure to toxic chemicals
  • For a full, detailed list, view our report
Market trend
  • E-retailing and social media marketing
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mass Beauty Care Market in the US 2016-2020

Technavio recognizes the following companies as the key players in the mass beauty care market in the US: Coty, Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.

Other Prominent Vendors in the market are: Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, and Tom’s of Maine.

Commenting on the report, an analyst from Technavio’s team said: “A trend which has helped to boost market growth tremendously is e-retailing and social media marketing. Mass beauty care manufacturers are also offering their products online in various price segments through third-party portals and their own online shopping portals. Online shopping creates convenience for consumers. In the US, e-commerce sales grew by more than 15% between 2014 and 2015. Companies also now provide customized and personalized services online to offer color shade suggestions based on the skin or hair color of the customer and their preferences. Some websites also allow customers to see how they would look after applying the color through the use of virtual reality. L'Oréal's makyaz.com is one of the successful digital media assistants in beauty products for consumers.”

According to the report, a key driver of market growth is a well-established and organized retail sector. The majority of the sales of mass beauty care products in the US are conducted via organized retail stores. Skin care products, hair care products, color cosmetics, and deodorants are placed on separate shelves of the beauty and personal care sections in retail stores to make them easy to find. Specific stock keeping unit (SKU) management is done for different beauty categories.

Further, the report states that one challenge that could restrict market growth is the risk of exposure to toxic chemicals.



Companies Mentioned

Coty, Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, Unilever, Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, Tom’s of Maine.

  • Executive summary
    • Highlights
      • Table Features of market
      • Table Consumer insights
      • Table Market opportunity
      • Table Criteria for selection of retailer by beauty brands
      • Table Merchandising management for beauty retailers
      • Table Market barriers
  • Scope of the report
    • Market overview
    • Key vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Country profile:US
    • Economic indicators
      • Table US: Key economic indicators 2014
      • Table Population in the US 2009-2014 (millions)
      • Table GDP per capita in the US 2009-2014 ($)
      • Table Employment-to-population ratio in the US 2009-2014
      • Table Internet penetration rate in the US 2009-2014
      • Table Mobile cellular subscription rate in the US 2009-2014
  • Market landscape
    • Market overview
      • Table Global BPC market
      • Table Global BPC market by product 2015 ($ billions)
      • Table Global BPC market by product 2015 (% of revenue)
      • Table BPC market in the US by product 2015 ($ billions)
      • Table BPC market in the US by product 2015 (% of revenue)
      • Table Beauty care market in the US
      • Table Beauty care market in the US 2015
      • Table Mass versus premium beauty care market in the US 2015
    • Market size and forecast
      • Table Mass beauty care market in the US 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product category
    • Mass beauty care market in the US by product category
      • Table Mass beauty care market in the US by product category 2015 and 2020
      • Table Mass beauty care market in the US by product category 2015-2020 ($ billions)
    • Mass hair care products market in the US
      • Table Mass hair care products market in the US 2015-2020 ($ billions)
      • Table Mass hair care market in the US by product category 2015-2020 ($ billions)
      • Table Mass hair care market in the US by product category 2015 and 2020
      • Table Mass shampoo and conditioner market in the US 2015-2020 ($ billions)
      • Table Mass hair colorant market in the US 2015-2020 ($ billions)
      • Table Mass market for other hair care products in the US 2015-2020 ($ billions)
    • Mass color cosmetics market in the US
      • Table Mass color cosmetics market in the US 2015-2020 ($ billions)
      • Table Mass beauty care market in the US by product category 2015-2020 ($ billions)
      • Table Mass color cosmetics market in the US by product category 2015 and 2020
      • Table Mass face make-up market in the US 2015-2020 ($ billions)
      • Table Mass lip make-up market in the US 2015-2020 ($ billions)
      • Table Mass nail make-up market in the US 2015-2020 ($ billions)
      • Table Mass eye make-up market in the US 2015-2020 ($ billions)
    • Mass skin care products market in the US
      • Table Mass skin care products market in the US 2015-2020 ($ billions)
    • Mass deodorants market in the US
      • Table Mass deodorants market in the US 2015-2020 ($ billions)
  • Geographical segmentation
    • Table Geographical segmentation of market by revenue 2015 (% of total revenue)
  • Market drivers
    • Product innovation through technological advancement
    • Increase in demand for male grooming products
    • Well-established organized retail sector
    • Rise in demand for anti-aging products
      • Table Aging population in the US and worldwide (% of total population)
    • High demand for deodorants among teenagers
    • Growth in e-commerce
      • Table Internet users in the US 2008-2014 (millions of people)
      • Table Online retail market in the US 2015-2020 ($ billions)
    • Introduction of products for specific hair types and new hair color products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Threat from counterfeit products
    • Risk of exposure to toxic chemicals
    • Stringent rules and regulations
    • Threat from professional beauty care services
    • Increased penetration of premium beauty products
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Use of natural ingredients
    • E-retailing and social media marketing
    • Increased demand for multifunctional products
    • Innovation in packaging
    • Rise in number of private label brands and smaller manufacturers
    • Vendor partnerships with salons
    • Demand for nude lipsticks
    • Growing popularity of nail art
    • High demand for UV absorbers
  • Vendor share analysis
    • Competitive scenario
    • Vendor share analysis
      • Table Key vendors by revenue share 2015
      • Table Key vendors by profit share 2015
    • Comparative analysis of key vendors
      • Table Comparison of operating margin 2015
      • Table Sales growth comparison 2014-2015
      • Table US mass beauty care revenue as percentage of group sales 2015
      • Table Market share: Mass shampoo and conditioner market in the US 2015 (% of revenue)
      • Table Market share: Mass hair colorant market in the US 2015 (% of revenue)
      • Table Market share: Mass market for other hair care products in the US 2015 (% of revenue)
      • Table Market share: Mass color cosmetics market in the US 2015 (% of revenue)
      • Table Market share: Mass skin care products market in the US 2015 (% of revenue)
      • Table Market share: Mass deodorants market in the US in 2015 (% of revenue)
    • Coty
      • Table Coty: Business segmentation by revenue 2015
      • Table Coty: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Coty: Geographical segmentation by revenue 2015
    • Estée Lauder
      • Table Estée Lauder: Product segmentation by revenue 2015
      • Table Estée Lauder: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Estée Lauder: Geographical segmentation by revenue 2015
    • Johnson & Johnson
      • Table Johnson & Johnson: Business segmentation by revenue 2015
      • Table Johnson & Johnson: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Johnson & Johnson: Geographical segmentation by revenue 2015
    • L'Oréal
      • Table L'Oréal: Business segmentation by revenue 2015
      • Table L'Oréal: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table L'Oréal: Geographical segmentation by revenue 2015
    • Procter & Gamble (P&G)
      • Table P&G: Business segmentation by revenue 2015
      • Table P&G: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table P&G: Geographical segmentation by revenue 2015
    • Unilever
      • Table Unilever: Business segmentation by revenue 2015
      • Table Unilever: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Unilever: Geographical segmentation by revenue 2015
    • Other prominent vendors
  • Explore Technavio

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