About the Mass Beauty Care Market in the US
The beauty industry can be divided into two broad segments: mass beauty care and premium beauty care, on the basis of the target market and product pricing. The mass category of products is targeted at the middle- and low-income population, whereas the premium category is targeted at the upper-income class or affluent population.The sheer consumption potential of the US has resulted in the country gaining the interest of retailers worldwide. Within the organized retail space, department stores in particular have received the attention of global heavyweights such as Walmart and Costco and the homegrown JC Penny and Sears.
Technavio’s analysts forecast the mass beauty care market in the US to grow at a CAGR of 2.59% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the mass beauty care market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of beauty care products to individual customers in the US. It does not consider the service revenue of the salons.
The market is divided into the following segments based on product:
Based on product category, the market is segmented into:
Technavio Announces the Publication of its Research Report – Mass Beauty Care Market in the US 2016-2020
Technavio recognizes the following companies as the key players in the mass beauty care market in the US: Coty, Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, and Unilever.
Other Prominent Vendors in the market are: Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, and Tom’s of Maine.
Commenting on the report, an analyst from Technavio’s team said: “A trend which has helped to boost market growth tremendously is e-retailing and social media marketing. Mass beauty care manufacturers are also offering their products online in various price segments through third-party portals and their own online shopping portals. Online shopping creates convenience for consumers. In the US, e-commerce sales grew by more than 15% between 2014 and 2015. Companies also now provide customized and personalized services online to offer color shade suggestions based on the skin or hair color of the customer and their preferences. Some websites also allow customers to see how they would look after applying the color through the use of virtual reality. L'Oréal's makyaz.com is one of the successful digital media assistants in beauty products for consumers.”
According to the report, a key driver of market growth is a well-established and organized retail sector. The majority of the sales of mass beauty care products in the US are conducted via organized retail stores. Skin care products, hair care products, color cosmetics, and deodorants are placed on separate shelves of the beauty and personal care sections in retail stores to make them easy to find. Specific stock keeping unit (SKU) management is done for different beauty categories.
Further, the report states that one challenge that could restrict market growth is the risk of exposure to toxic chemicals.
Coty, Estée Lauder, Johnson & Johnson, L'Oréal, Procter & Gamble, Unilever, Amway, Avon Products, Beiersdorf Global, Cadiveu Professional USA, Chanel, Church & Dwight, Colgate-Palmolive, Combe, Conair, Edgewell Personal Care, Helen of Troy, Henkel, Kao USA, Markwins Beauty Products, Mary Kay, O Boticário, Reckitt Benckiser, Revlon, Tom’s of Maine.
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