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Makeup Base Market by Product and Geography - Global Forecast and Analysis 2019-2023

Global Makeup Base Market:

About this market

Technavio’s makeup base market analysis considers sales from foundation, concealer, and powder. Our analysis also considers the sales of makeup base in APAC, Europe, North America, South America, and MEA. In 2018, the foundation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as a wide range of product offerings and effective innovation strategies adopted by vendors will play a significant role in the foundation segment to maintain their market position. Also, our global makeup base market report looks at factors such as growing demand among millennial consumers, increasing demand from emerging markets, and rising adoption of the multichannel approach in retail business. However, regulatory challenge in cosmetics industry, increasing pressure on reducing turnaround time for product launches, and threat from counterfeit products may hamper the growth of the makeup base industry over the forecast period.

Global Makeup Base Market: Overview

Growing demand among millennial consumers

A combination of the growing millennial population and an increase in their spending power has created growth opportunities for cosmetic vendors. The manufacturers focus on keeping the millennials engaged with its brands through various marketing initiatives, particularly video-blogging activities. The growing penetration of internet-enabled mobile devices among millennials has resulted in a steady shift toward online retail platforms, owing to shopping convenience and availability of a variety of products and brands. This will lead to the expansion of the global makeup base market at a CAGR of over 5% during the forecast period.

The shift in focus toward natural and organic makeup base products

Consumers opt for makeup base products with natural ingredients, as there is a growing concern about the impact of harmful chemicals in makeup base. Harmful effects of chemicals on the skin due to the continuous use of synthetic ingredients such as parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride are driving consumers to opt for natural and organic makeup base products. This increasing popularity and consumer preference for organic and clean-labeled products have led vendors to focus on natural and organic ingredients made from mineral pigments, plant oils, and botanical ingredients. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global makeup base market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global makeup base market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading makeup base manufacturers, that include Christian Dior SE, Coty Inc., L’Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc.

Also, the makeup base market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
2.1 Preface
2.2 Preface
2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 04: MARKET SIZING
Market definition
Market sizing 2018
Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 06: MARKET SEGMENTATION BY PRODUCT
Market segmentation by product
Comparison by product
Foundation - Market size and forecast 2018-2023
Concealer - Market size and forecast 2018-2023
Powder - Market size and forecast 2018-2023
Market opportunity by product
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2018-2023
Europe - Market size and forecast 2018-2023
North America - Market size and forecast 2018-2023
South America - Market size and forecast 2018-2023
MEA - Market size and forecast 2018-2023
Key leading countries
Market opportunity
PART 09: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 10: MARKET TRENDS
Increasing investments and M&A activities
Shift in focus toward natural and organic makeup base products
Rising consumer spending on premium makeup base products
PART 11: VENDOR LANDSCAPE
Overview
Landscape disruption
Competitive scenario
PART 12: VENDOR ANALYSIS
Vendors covered
Vendor classification
Market positioning of vendors
Christian Dior SE
Coty Inc.
L’Oréal SA
Shiseido Co. Ltd.
The Estée Lauder Companies Inc.
PART 13: APPENDIX
Research methodology
List of abbreviations
Definition of market positioning of vendors
PART 14: EXPLORE TECHNAVIO
Exhibit 02: Global beauty and personal care (BPC) products market
Exhibit 03: Segments of global beauty and personal care (BPC) products market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2018
Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)
Exhibit 10: Five forces analysis 2018
Exhibit 11: Five forces analysis 2023
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2018
Exhibit 18: Product - Market share 2018-2023 (%)
Exhibit 19: Comparison by product
Exhibit 20: Foundation - Market size and forecast 2018-2023 ($ millions)
Exhibit 21: Foundation - Year-over-year growth 2019-2023 (%)
Exhibit 22: Concealer - Market size and forecast 2018-2023 ($ millions)
Exhibit 23: Concealer - Year-over-year growth 2019-2023 (%)
Exhibit 24: Powder - Market size and forecast 2018-2023 ($ millions)
Exhibit 25: Powder - Year-over-year growth 2019-2023 (%)
Exhibit 26: Market opportunity by product
Exhibit 27: Customer landscape
Exhibit 28: Market share by geography 2018-2023 (%)
Exhibit 29: Geographic comparison
Exhibit 30: APAC - Market size and forecast 2018-2023 ($ millions)
Exhibit 31: APAC - Year-over-year growth 2019-2023 (%)
Exhibit 32: Europe - Market size and forecast 2018-2023 ($ millions)
Exhibit 33: Europe - Year-over-year growth 2019-2023 (%)
Exhibit 34: North America - Market size and forecast 2018-2023 ($ millions)
Exhibit 35: North America - Year-over-year growth 2019-2023 (%)
Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions)
Exhibit 37: South America - Year-over-year growth 2019-2023 (%)
Exhibit 38: MEA - Market size and forecast 2018-2023 ($ millions)
Exhibit 39: MEA - Year-over-year growth 2019-2023 (%)
Exhibit 40: Key leading countries
Exhibit 41: Market opportunity
Exhibit 42: Impact of drivers and challenges
Exhibit 43: Vendor landscape
Exhibit 44: Landscape disruption
Exhibit 45: Vendors covered
Exhibit 46: Vendor classification
Exhibit 47: Market positioning of vendors
Exhibit 48: Christian Dior SE - Vendor overview
Exhibit 49: Christian Dior SE - Business segments
Exhibit 50: Christian Dior SE - Organizational developments
Exhibit 51: Christian Dior SE - Geographic focus
Exhibit 52: Christian Dior SE - Segment focus
Exhibit 53: Christian Dior SE - Key offerings
Exhibit 54: Coty Inc. - Vendor overview
Exhibit 55: Coty Inc. - Business segments
Exhibit 56: Coty Inc. - Organizational developments
Exhibit 57: Coty Inc. - Geographic focus
Exhibit 58: Coty Inc. - Segment focus
Exhibit 59: Coty Inc. - Key offerings
Exhibit 60: L’Oréal SA - Vendor overview
Exhibit 61: L’Oréal SA - Business segments
Exhibit 62: L’Oréal SA - Organizational developments
Exhibit 63: L’Oréal SA - Geographic focus
Exhibit 64: L’Oréal SA - Segment focus
Exhibit 65: L’Oréal SA - Key offerings
Exhibit 66: Shiseido Co. Ltd. - Vendor overview
Exhibit 67: Shiseido Co. Ltd. - Business segments
Exhibit 68: Shiseido Co. Ltd. - Organizational developments
Exhibit 69: Shiseido Co. Ltd. - Geographic focus
Exhibit 70: Shiseido Co. Ltd. - Segment focus
Exhibit 71: Shiseido Co. Ltd. - Key offerings
Exhibit 72: The Estée Lauder Companies Inc. - Vendor overview
Exhibit 73: The Estée Lauder Companies Inc. - Product segments
Exhibit 74: The Estée Lauder Companies Inc. - Organizational developments
Exhibit 75: The Estée Lauder Companies Inc. - Geographic focus
Exhibit 76: The Estée Lauder Companies Inc. - Segment focus
Exhibit 77: The Estée Lauder Companies Inc. - Key offerings
Exhibit 78: Validation techniques employed for market sizing
Exhibit 79: Definition of market positioning of vendors

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