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Location Analytics Tools Market by End-users and Geography - Forecast and Analysis 2019-2023

Global Location Analytics Tools Market: About this market

Technavio’s location analytics tools market analysis considers sales from transportation, retail, BFSI, media and entertainment, and other end-users. Our analysis also considers the sales of location analytics tools in APAC, Europe, North America, South America, and MEA. In 2018, the transportation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the improved visibility offered by location analytics tools to transportation companies will play a significant role in the transportation segment to maintain its market position. Also, our global location analytics tools market report looks at factors such as the rise in awareness of location-enabled services, increasing the use of location analytics in geo-targeted promotion, and increasing number of acquisitions and partnerships. However, stringent government regulations for collecting location data, availability of open-source platforms, and issues with data management and privacy may hamper the growth of the location analytics tools industry over the forecast period.

Global Location Analytics Tools Market: Overview

Increasing use of location analytics in geo-targeted promotion

The penetration of mobile computing devices with GPS sensors is extremely high across the globe. These sensors help in location identification and mapping. Enterprises are taking advantage of this feature to leverage user-related location data using in-built location-tracking capabilities. The location analytics help enterprises in enhancing their service offerings by developing targeted promotions and campaigns and geo-targeted notifications. This helps the companies to garner customer attention and target specific audiences to influence impulse purchases. These data insights enable them to develop targeted sales promotion campaigns and predict workloads for retailers. Thus, the numerous benefits of geo-targeted promotions will drive enterprises to deploy location analytics tools, leading to the expansion of the global location analytics tools market at a CAGR of over 16% during the forecast period.

Growing popularity of location-based gaming

Smartphones are integrated with positioning technologies and GPS sensors. This has led to the emergence of location-based and interactive map-based mobile gaming. This gaming model facilitates online multiplayer and free-to-roam gaming options.  Location analytics is increasingly being used to develop games based on the physical world with real-world locations. Game developers develop such games by tracking and analyzing the movements of players. The adoption of location analytics among game developers is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global location analytics tools market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of a few major players, the global location analytics tools market is concentrated. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading location analytics tools manufacturers, that include Alteryx Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., Gravy Analytics Inc., IBM Corp., inMarket Media LLC, Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., and SAS Institute Inc.

Also, the location analytics tools market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Vendor product offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global information technology (IT) software market
      • Table Segments of global information technology (IT) software market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Customer landscape
    • Table Customer landscape
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Transportation - Market size and forecast 2018-2023
      • Table Transportation - Market size and forecast 2018-2023 ($ millions)
      • Table Transportation - Year-over-year growth 2019-2023 (%)
    • Retail - Market size and forecast 2018-2023
      • Table Retail - Market size and forecast 2018-2023 ($ millions)
      • Table Retail - Year-over-year growth 2019-2023 (%)
    • BFSI - Market size and forecast 2018-2023
      • Table BFSI - Market size and forecast 2018-2023 ($ millions)
      • Table BFSI - Year-over-year growth 2019-2023 (%)
    • Media and entertainment - Market size and forecast 2018- 2023
      • Table Media and entertainment - Market size and forecast 2018-2023 ($ millions)
      • Table Media and entertainment - Year-over-year growth 2019-2023 (%)
    • Telecommunications - Market size and forecast 2018-2023
      • Table Telecommunications - Market size and forecast 2018-2023 ($ millions)
      • Table Telecommunications - Year-over-year growth 2019-2023 (%)
    • Other end-users - Market size and forecast 2018-2023
      • Table Other end-users - Market size and forecast 2018-2023 ($ millions)
      • Table Other end-users - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • AI-based location analytics
    • Rise in IoT and need for real-time location analytics
    • Growing popularity of location-based gaming
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Alteryx Inc.
      • Table Alteryx Inc. - Vendor overview
      • Table Alteryx Inc. - Product segments
      • Table Alteryx Inc. - Organizational developments
      • Table Alteryx Inc. - Geographic focus
      • Table Alteryx Inc. - Key offerings
    • Cisco Systems Inc.
      • Table Cisco Systems Inc. - Vendor overview
      • Table Cisco Systems Inc. - Business segments
      • Table Cisco Systems Inc. - Organizational developments
      • Table Cisco Systems Inc. - Geographic focus
      • Table Cisco Systems Inc. - Segment focus
      • Table Cisco Systems Inc. - Key offerings
    • Environmental Systems Research Institute Inc.
      • Table Environmental Systems Research Institute Inc. - Vendor overview
      • Table Environmental Systems Research Institute Inc. - Product segments
      • Table Environmental Systems Research Institute Inc. - Organizational developments
      • Table Environmental Systems Research Institute Inc. - Key offerings
    • Gravy Analytics Inc.
      • Table Gravy Analytics Inc. - Vendor overview
      • Table Gravy Analytics Inc. - Product segments
      • Table Gravy Analytics Inc. - Organizational developments
      • Table Gravy Analytics Inc. - Key offerings
    • IBM Corp.
      • Table IBM Corp. - Vendor overview
      • Table IBM Corp. - Business segments
      • Table IBM Corp. - Organizational developments
      • Table IBM Corp. - Geographic focus
      • Table IBM Corp. - Segment focus
      • Table IBM Corp. - Key offerings
    • inMarket Media LLC
      • Table inMarket Media LLC - Vendor overview
      • Table inMarket Media LLC - Product segments
      • Table inMarket Media LLC - Organizational developments
      • Table inMarket Media LLC - Key offerings
    • Oracle Corp.
      • Table Oracle Corp. - Vendor overview
      • Table Oracle Corp. - Business segments
      • Table Oracle Corp. - Organizational developments
      • Table Oracle Corp. - Geographic focus
      • Table Oracle Corp. - Segment focus
      • Table Oracle Corp. - Key offerings
    • Pitney Bowes Inc.
      • Table Pitney Bowes Inc. - Vendor overview
      • Table Pitney Bowes Inc. - Business segments
      • Table Pitney Bowes Inc. - Organizational developments
      • Table Pitney Bowes Inc. - Geographic focus
      • Table Pitney Bowes Inc. - Segment focus
      • Table Pitney Bowes Inc. - Key offerings
    • Salesforce.com Inc.
      • Table Salesforce.com Inc. - Vendor overview
      • Table Salesforce.com Inc. - Product segments
      • Table Salesforce.com Inc. - Organizational developments
      • Table Salesforce.com Inc. - Geographic focus
      • Table Salesforce.com Inc. - Key offerings
    • SAS Institute Inc.
      • Table SAS Institute Inc. - Vendor overview
      • Table SAS Institute Inc. - Product segments
      • Table SAS Institute Inc. - Organizational developments
      • Table SAS Institute Inc. - Geographic focus
      • Table SAS Institute Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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