Licensed Football Merchandise Market in Italy 2020-2024

Licensed football merchandise market in Italy 2020-2024

Technavio has been monitoring the licensed football merchandise market in Italy and it is poised to grow by $ 65.29 mn during 2020-2024 progressing at a CAGR of 2% during the forecast period. Our reports on licensed football merchandise market in Italy provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current Italy market scenario, latest trends and drivers, and the overall market environment. The market is driven by the product promotion through endorsements, , and growing focus of vendors on offering advanced products. In addition, Product promotion through endorsements is anticipated to boost the growth of the market as well.

The licensed football merchandise market in Italy market analysis includes product segment and distribution channel segment

Technavio's licensed football merchandise market in Italy is segmented as below:

By Product

  • Apparel and footwear
  • Accessories
  • Others
By Distribution Channel
  • Offline
  • Online
This study identifies the growing number of partnership agreements between merchandisers and clubs as one of the prime reasons driving the licensed football merchandise market in Italy growth during the next few years.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our licensed football merchandise market in Italy covers the following areas:
  • Licensed football merchandise market in Italy sizing
  • Licensed football merchandise market in Italy forecast
  • Licensed football merchandise market in Italy industry analysis
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading licensed football merchandise market in Italy vendors that include adidas AG, BASICNET Spa, Errea Sport Spa, Frankie Garage, GIVOVA, JOMA SPORT SA, LCS INTERNATIONAL SAS, MACRON SPA, Nike Inc., and PUMA SE. Also, the licensed football merchandise market in Italy analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive Summary
  • Market Landscape
    • Market ecosystem
      • Table Parent market
      • Table Market characteristics
    • Value chain analysis
      • Table Value chain analysis - Apparel, accessories, and luxury goods
      • Inputs
      • Inbound logistics
      • Operations
      • Outbound logistics
      • Marketing and sales
      • Service
  • Market Sizing
    • Market definition
      • Table Offerings of vendors included in the market definition
    • Market segment analysis
      • Table Market segments
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024
      • Table Global - Market size and forecast 2019 - 2024 ($ million)
      • Table Global market: Year-over-year growth 2019 - 2024 (%)
  • Five Forces Analysis
    • Five forces summary
      • Table Five forces analysis 2019 & 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market Segmentation by Product
    • Market segments
      • Table Product - Market share 2019-2024 (%)
    • Comparison by Product
      • Table Comparison by Product
    • Apparel and footwear - Market size and forecast 2019-2024
      • Table Apparel and footwear - Market size and forecast 2019-2024 ($ million)
      • Table Apparel and footwear - Year-over-year growth 2019-2024 (%)
    • Accessories - Market size and forecast 2019-2024
      • Table Accessories - Market size and forecast 2019-2024 ($ million)
      • Table Accessories - Year-over-year growth 2019-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 ($ million)
      • Table Others - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Product
      • Table Market opportunity by Product
  • Market Segmentation by Distribution channel
    • Market segments
      • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by Distribution channel
      • Table Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
      • Table Offline - Market size and forecast 2019-2024 ($ million)
      • Table Offline - Year-over-year growth 2019-2024 (%)
    • Online - Market size and forecast 2019-2024
      • Table Online - Market size and forecast 2019-2024 ($ million)
      • Table Online - Year-over-year growth 2019-2024 (%)
    • Market opportunity by Distribution channel
      • Table Market opportunity by Distribution channel
  • Customer landscape
    • Table Customer landscape
  • Drivers, Challenges, and Trends
    • Market drivers
      • Product promotion through endorsements
      • Growing number of partnership agreements between merchandisers and clubs
      • Growing focus of vendors on offering advanced products
    • Market challenges
      • Growth in counterfeiting activities
      • Adverse impact of global economic slowdown
      • High cost of merchandised products
        • Table Impact of drivers and challenges
    • Market trends
      • Increasing demand for customized merchandise
      • Increasing focus of local football clubs on globalization
      • Growing partnerships with Esports organizations
  • Vendor Landscape
    • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
      • Table Industry risks
    • Competitive Scenario
  • Vendor Analysis
    • Vendors covered
      • Table Vendors covered
    • Market positioning of vendors
      • Table Market positioning of vendors
    • adidas AG
      • Table adidas AG - Overview
      • Table adidas AG - Business segments
      • Table adidas AG - Key news
      • Table adidas AG - Key offerings
      • Table adidas AG - Segment focus
    • BASICNET Spa
      • Table BASICNET Spa - Overview
      • Table BASICNET Spa - Business segments
      • Table BASICNET Spa - Key offerings
      • Table BASICNET Spa - Segment focus
    • Errea Sport Spa
      • Table Errea Sport Spa - Overview
      • Table Errea Sport Spa - Product and service
      • Table Errea Sport Spa - Key news
      • Table Errea Sport Spa - Key offerings
    • Frankie Garage
      • Table Frankie Garage - Overview
      • Table Frankie Garage - Product and service
      • Table Frankie Garage - Key offerings
    • GIVOVA
      • Table GIVOVA - Overview
      • Table GIVOVA - Product and service
      • Table GIVOVA - Key news
      • Table GIVOVA - Key offerings
    • JOMA SPORT SA
      • Table JOMA SPORT SA - Overview
      • Table JOMA SPORT SA - Product and service
      • Table JOMA SPORT SA - Key news
      • Table JOMA SPORT SA - Key offerings
    • LCS INTERNATIONAL SAS
      • Table LCS INTERNATIONAL SAS - Overview
      • Table LCS INTERNATIONAL SAS - Product and service
      • Table LCS INTERNATIONAL SAS - Key offerings
    • MACRON SPA
      • Table MACRON SPA - Overview
      • Table MACRON SPA - Product and service
      • Table MACRON SPA - Key news
      • Table MACRON SPA - Key offerings
    • Nike Inc.
      • Table Nike Inc. - Overview
      • Table Nike Inc. - Business segments
      • Table Nike Inc. - Key news
      • Table Nike Inc. - Key offerings
      • Table Nike Inc. - Segment focus
    • PUMA SE
      • Table PUMA SE - Overview
      • Table PUMA SE - Business segments
      • Table PUMA SE - Key news
      • Table PUMA SE - Key offerings
      • Table PUMA SE - Segment focus
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Currency conversion rates for US$
      • Table Currency conversion rates for US$
    • Research methodology
      • Table Research Methodology
      • Table Validation techniques employed for market sizing
      • Table Information sources
    • List of abbreviations
      • Table List of abbreviations

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