Language Learning Games Market by End-users and Geography - Global Forecast and Analysis 2019-2023

Global Language Learning Games Market: About this market

Technavio’s language learning games market analysis considers sales from both kids and adults in APAC, Europe, North America, South America, and MEA. In 2018, the kids' segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as a rising e in the number of international schools will play a significant role in the kids’ segment to maintain its their market position. Also, our global language learning games market report looks at factors such as rise in access to digital platforms, growth in adoption of 3D language learning games, and increased adoption of language training courses through games in schools and colleges. However, decline in preference for physical language learning games, security concerns for internet-based products, and lack of product awareness and low penetration in developing countries may hamper the growth of the language learning games industry over the forecast period.

Global Language Learning Games Market: Overview

Growth in adoption of 3D language learning games

The increase in the competition and customer demand for innovative products have led the vendors to focus on R&D activities to improve their product offerings. The growing market needs of products that are interactive and have advanced features such as 3D interface is helping the vendors to expand their product lines. The increase in purchasing power and disposable income is driving the customers to adopt advanced 3D enabled language learning games. These have enhanced control over normal games, has a realistic interface with high-quality graphics, and a high level of user engagement with users. Several vendors are offering language learning games with an interactive 3D environment filled with many selectable, collectible objects. This will lead to the expansion of the global language learning games market at a CAGR of almost 25% during the forecast period.

Introduction of multilingual language learning games

The increase in the number of innovative and upgraded products launched in the market has helped vendors to build brand appeal and loyalty among consumers. Multilingual language learning games help the customers to save money and time, eliminates the hassle of using different applications for different languages making it easy to learn. For instance, Duolingo offers language learning applications for Android, iOS, and Windows. These applications feature language training in a wide range of languages such as Spanish, French, German, Japanese, Italian, and English. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global language learning games market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global language learning games market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position. , and iIn line with this, this report provides a detailed analysis of several leading language learning games manufacturers, that include Duolingo Inc., Early Lingo Hasbro Inc., KLOO, Mark Media Corp., MindSnacks Inc., NetDragon Websoft Holdings Ltd., Rosetta Stone Ltd., Three Flip Studios, Top Line Solutions Pte. Ltd.

Also, the language learning games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Key offerings
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global education market
      • Table Segments of global education market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by end-user
    • Table End-user - Market share 2018-2023 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • Kids - Market size and forecast 2018-2023
      • Table Kids - Market size and forecast 2018-2023 ($ millions)
      • Table Kids - Year-over-year growth 2019-2023 (%)
    • Adults - Market size and forecast 2018-2023
      • Table Adults - Market size and forecast 2018-2023 ($ millions)
      • Table Adults - Year-over-year growth 2019-2023 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • APAC - Market size and forecast 2018-2023
      • Table APAC - Market size and forecast 2018-2023 ($ millions)
      • Table APAC - Year-over-year growth 2019-2023 (%)
    • MEA - Market size and forecast 2018-2023
      • Table MEA - Market size and forecast 2018-2023 ($ millions)
      • Table MEA - Year-over-year growth 2019-2023 (%)
    • South America - Market size and forecast 2018-2023
      • Table South America - Market size and forecast 2018-2023 ($ millions)
      • Table South America - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Global Internet users 2012-2017 (% of the population, data published as of April 24, 2019)
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increase in adoption of language learning applications by corporates
    • Sustainable manufacturing process for physical games
    • Introduction of multilingual language learning games
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Duolingo Inc.
      • Table Duolingo Inc. - Vendor overview
      • Table Duolingo Inc. - Product segments
      • Table Duolingo Inc. - Key offerings
    • Early Lingo
      • Table Early Lingo - Vendor overview
      • Table Early Lingo - Product segments
      • Table Early Lingo - Key offerings
    • Hasbro Inc.
      • Table Hasbro Inc. - Vendor overview
      • Table Hasbro Inc. - Business segments
      • Table Hasbro Inc. - Organizational developments
      • Table Hasbro Inc. - Geographic focus
      • Table Hasbro Inc. - Segment focus
      • Table Hasbro Inc. - Key offerings
    • KLOO
      • Table KLOO - Vendor overview
      • Table KLOO - Product segments
      • Table KLOO - Key offerings
    • Mark Media Corp.
      • Table Mark Media Corp. - Vendor overview
      • Table Mark Media Corp. - Business segments
      • Table Mark Media Corp. - Key offerings
    • MindSnacks Inc.
      • Table MindSnacks Inc. - Vendor overview
      • Table MindSnacks Inc. - Product segments
      • Table MindSnacks Inc. - Key offerings
    • NetDragon Websoft Holdings Ltd.
      • Table NetDragon Websoft Holdings Ltd. - Vendor overview
      • Table NetDragon Websoft Holdings Ltd. - Business segments
      • Table NetDragon Websoft Holdings Ltd. - Organizational developments
      • Table NetDragon Websoft Holdings Ltd. - Geographic focus
      • Table NetDragon Websoft Holdings Ltd. - Segment focus
      • Table NetDragon Websoft Holdings Ltd. - Key offerings
    • Rosetta Stone Ltd.
      • Table Rosetta Stone Ltd. - Vendor overview
      • Table Rosetta Stone Ltd. - Business segments
      • Table Rosetta Stone Ltd. - Organizational developments
      • Table Rosetta Stone Ltd. - Geographic focus
      • Table Rosetta Stone Ltd. - Segment focus
      • Table Rosetta Stone Ltd. - Key offerings
    • Three Flip Studios
      • Table Three Flip Studios - Vendor overview
      • Table Three Flip Studios - Product segments
      • Table Three Flip Studios - Key offerings
    • Top Line Solutions Pte. Ltd.
      • Table Top Line Solutions Pte. Ltd. - Vendor overview
      • Table Top Line Solutions Pte. Ltd. - Product segments
      • Table Top Line Solutions Pte. Ltd. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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