LBS Market in Western Europe 2015-2019
LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
Technavio's analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019
Covered in this report
The LBS market in Western Europe can be segmented into six: indoor, location-based search and advertisement, location-based tracking, location-based navigation, location-based infotainment, analytics, recreation, and fitness, and others. The report includes individual consumers; it does not include consumers from the enterprise segment. For instance, the report does not include warble devices used by the hospital employees and patients. However, the report includes healthcare warble devices used by individual users at residences.
Technavio's report, the LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – LBS Market in Western Europe 2015-2019
Technavio recognizes the following companies as the key players in the LBS market in Western Europe: Foursquare, Google, HERE, Telefonica, Telecommunications System and Vodafone
Other Prominent Vendors in the market are: Creativity Software, Creative Workline, Mecomo Pro, Microsoft, Mopius, Novasys, Oxford Softworks, SFR, Sharpmind, Telekom Italia, TeleSonera, TikGames, YDreams and YellowMap
Commenting on the report, an analyst from Technavio’s team said: “The application of LBS has made parking services convenient. There are apps introduced for parking, which means these apps guide on a real-time basis, where paid parking is available. In addition, there is an option of payment through the app. There is also a feature where an app user can pre-book the parking space. For instance, iParking service uses the feature of indoor positioning capability of mobile and location-based functionalities such as indoor parking, navigation, and intelligent information services.”
According to the report, the use of smartphones is increasing rapidly worldwide. Currently, Western Europe accounts as one of the largest markets for smartphone users. The declining prices of smartphones will encourage more users, which in turn drives the demand for LBS. GPS-enabled smartphones are useful in LBS applications such as advertising, navigation, tracking, friend finder, shopping, and social networking. Thus, the increasing adoption of GPS-enabled smartphones will accelerate the growth of LBS in Western Europe.
Further, the report states that lack of privacy is a key concern for LBS users as this technology mandatorily requires sharing details about user location.
Foursquare, Google, HERE, Telefonica, Telecommunications System, Vodafone, reativity Software, Creative Workline, Mecomo Pro, Microsoft, Mopius, Novasys, Oxford Softworks, SFR, Sharpmind, Telekom Italia, TeleSonera, TikGames, Ydreams, YellowMap
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