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LBS Market in Western Europe 2015-2019

LBS Market in Western Europe 2015-2019

About LBS

LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.

Technavio's analysts forecast the LBS market in Western Europe to grow at a CAGR of 36.92% over the period 2015-2019

Covered in this report

The LBS market in Western Europe can be segmented into six: indoor, location-based search and advertisement, location-based tracking, location-based navigation, location-based infotainment, analytics, recreation, and fitness, and others. The report includes individual consumers; it does not include consumers from the enterprise segment. For instance, the report does not include warble devices used by the hospital employees and patients. However, the report includes healthcare warble devices used by individual users at residences.

Technavio's report, the LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • France
  • Germany
  • Italy
  • Spain
  • UK
Key vendors
  • Foursquare
  • Google
  • HERE
  • Telefonica
  • Telecommunications System
  • Vodafone
Other prominent vendors
  • Creativity Software
  • Creative Workline
  • Mecomo Pro
  • Microsoft
  • Mopius
  • Novasys
  • Oxford Softworks
  • SFR
  • Sharpmind
  • Telekom Italia
  • TeleSonera
  • TikGames
  • YDreams
  • YellowMap
Market driver
  • Increased adoption of smartphones
  • For a full, detailed list, view our report
Market challenge
  • Privacy issues
  • For a full, detailed list, view our report
Market trend
  • Usage of LBS for parking assistance
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?




Press Release

Technavio Announces the Publication of its Research Report – LBS Market in Western Europe 2015-2019

Technavio recognizes the following companies as the key players in the LBS market in Western Europe: Foursquare, Google, HERE, Telefonica, Telecommunications System and Vodafone

Other Prominent Vendors in the market are: Creativity Software, Creative Workline, Mecomo Pro, Microsoft, Mopius, Novasys, Oxford Softworks, SFR, Sharpmind, Telekom Italia, TeleSonera, TikGames, YDreams and YellowMap

Commenting on the report, an analyst from Technavio’s team said: “The application of LBS has made parking services convenient. There are apps introduced for parking, which means these apps guide on a real-time basis, where paid parking is available. In addition, there is an option of payment through the app. There is also a feature where an app user can pre-book the parking space. For instance, iParking service uses the feature of indoor positioning capability of mobile and location-based functionalities such as indoor parking, navigation, and intelligent information services.”

According to the report, the use of smartphones is increasing rapidly worldwide. Currently, Western Europe accounts as one of the largest markets for smartphone users. The declining prices of smartphones will encourage more users, which in turn drives the demand for LBS. GPS-enabled smartphones are useful in LBS applications such as advertising, navigation, tracking, friend finder, shopping, and social networking. Thus, the increasing adoption of GPS-enabled smartphones will accelerate the growth of LBS in Western Europe.

Further, the report states that lack of privacy is a key concern for LBS users as this technology mandatorily requires sharing details about user location.

Companies Mentioned

Foursquare, Google, HERE, Telefonica, Telecommunications System, Vodafone, reativity Software, Creative Workline, Mecomo Pro, Microsoft, Mopius, Novasys, Oxford Softworks, SFR, Sharpmind, Telekom Italia, TeleSonera, TikGames, Ydreams, YellowMap

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market overview
    • Product offerings
  • Market Research Methodology
    • Market research process
    • Research methodology
      • Table Market research methodology
  • Introduction
  • Market Landscape
    • Market overview
      • Table Penetration of Internet, mobile, social media, and cloud
      • Table Growth of Internet users
      • Table Digital media application usage per minute
      • Concept of LBS
        • Table Concept of LBS
      • Basic components of LBS
        • Table Basic components of LBS
      • Functioning of LBS
        • Table Working of LBS
      • Positioning technologies used in LBS
        • Table Advanced GPS technology
      • Comparison among LBS positioning technologies
      • LBS and its benefits
        • Table Function of a location-based advertising ecosystem
      • Market scenario in Western Europe
        • Table LBS market scenario in Western Europe 2014
        • Table LBS penetration in Western European population by country 2014
    • Market size and forecast
      • Table LBS market in Western Europe 2014-2019 ($ billions)
    • Five forces analysis
  • Market Segmentation by Application
    • LBS in Western Europe by application
      • Table LBS by application in Western Europe 2014-2019 ($ millions)
    • Indoor LBS
      • Table Indoor LBS market in Western Europe 2014-2019 ($ millions)
    • Location-based search and advertisement
      • Table Location-based search and advertisement market in Western Europe 2014-2019 ($ millions)
    • Location-based tracking
      • Table Location-based tracking market in Western Europe 2014-2019 ($ millions)
    • Location-based navigation
      • Table Location-based navigation market in Western Europe 2014-2019 ($ millions)
    • Location-based infotainment
      • Table Location-based infotainment market in Western Europe 2014-2019 ($ millions)
    • Location-based analytics
      • Table Location-based analytics market in Western Europe 2014-2019 ($ millions)
    • Location-based recreation and fitness
      • Table Location-based recreation and fitness market in Western Europe 2014-2019 ($ millions)
  • Market Segmentation by Country
    • LBS market in UK
      • Table LBS market in UK 2014-2019 ($ millions)
    • LBS market in France
      • Table LBS market in France 2014-2019 ($ millions)
    • LBS market in Germany
      • Table LBS market in Germany 2014-2019 ($ millions)
    • LBS market in Italy
      • Table LBS market in Italy 2014-2019 ($ millions)
    • LBS market in Spain
      • Table LBS market in Spain 2014-2019 ($ millions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive scenario
    • Market share analysis 2014
      • Key leading vendors
      • Emerging vendors
    • Other prominent vendors
  • Key Vendor Analysis
    • Foursquare Labs
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Foursquare Labs: Product Segmentation 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Google
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Google: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Google: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • HERE
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table HERE: Business Segmentation 2014
      • Geographical Segmentation by Revenue 2014
        • Table HERE: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • TeleCommunication Systems
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Business Segmentation of TeleCommunication Systems by Revenue 2013
        • Table Business Segmentation of TeleCommunication Systems by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue
        • Table Geographical Segmentation of TeleCommunication Systems by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Telefonica
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Telefonica: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Telefonica: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Telefonica: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • TomTom
      • Key Facts
      • Business Overview
      • Revenue by Business Segmentation 2013
        • Table TomTom: Revenue by Business Segmentation 2013
      • Revenue by Business Segmentation 2012 and 2013
        • Table TomTom: Revenue by Business Segmentation 2012 and 2013 ($ millions)
      • Revenue by Geographical Segmentation 2013
        • Table TomTom : Revenue by Geographical Segmentation 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Vodafone
      • Key Facts
      • Business Overview
      • Geographical Segmentation by Revenue 2014
        • Table Vodafone: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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