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LBS Market in Southeast Asia 2016-2020

LBS Market in Southeast Asia 2016-2020

About LBS Market in SEA

LBS or Location-based services are used to track the location of users within a wireless network using location-enabled mobile devices. LBS use GIS and the Internet to track user location.

The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices equipped in vehicles. LBS is used for finding places and routes, tracking, obtaining traffic updates and real-time directions, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment. It helps users save time and money by providing effective and efficient services.

Technavio’s analysts forecast the LBS market in Southeast Asia to grow at a CAGR of 48.33% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the LBS market in Southeast Asia for 2016-2020. To calculate the market size, the report considers the revenue generated from individual consumers, government organizations, and SME, and large enterprises.

Technavio's report, LBS Market in SEA 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • Foursquare
  • Google
  • HERE
  • Maxis
  • Near
  • SingTel
  • TomTom
Other prominent vendors
  • Advanced Info Service
  • Burpple
  • Celcom Mobile
  • Digi Telecommunication
  • Globe Telecom
  • Hungry Go Where (SingTel)
  • IndoorAtlas
  • Insiteo
  • Micello
  • Picky
  • PT Indosat
  • Qualcom IZat
  • Ruckus Wireless
  • ShowNearby (Honeybay)
  • Smart Communications
  • Telkomsel (Singtel)
  • Total Access Communication
  • U Mobile
  • Waze (Google)
  • XL Axiata
  • Yelp
  • Yoose
  • Adsmobi (Smaato)
  • Airbnb
  • Bouncity
  • Wimdu
  • Jatis Mobile
  • Komli Mobile
  • looloo
  • MappointAsia
  • Shopkick (SK Planet)
  • Shoppertise
  • Sprooki
  • TaxiMonger
  • Tripid
  • Withlocals
  • w-LOCATE
  • Yotomo
Market driver
  • Rapid adoption of smart devices
  • For a full, detailed list, view our report
Market challenge
  • Lack of reliability and data accuracy
  • For a full, detailed list, view our report
Market trend
  • Increased consumer engagement vis analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – LBS Market in SEA 2016-2020

Technavio recognizes the following companies as the key players in the LBS Market in SEA: Foursquare, Google, HERE, Maxis, Near, SingTel and TomTom.

Other Prominent Vendors in the market are: Advanced Info Service, Burpple, Celcom Mobile, Digi Telecommunication, Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, Qualcomm IZat, Ruckus Wireless, ShowNearby (Honeybay), Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), XL Axiata, Yelp, and Yoose. Some emerging vendors include Adsmobi (Smaato), Airbnb, Bouncity, Wimdu, Jatis Mobile, Komli Mobile, looloo, MappointAsia, Shopkick (SK Planet), Shoppertise, Sprooki, TaxiMonger, Tripid, Withlocals, w-LOCATE, and Yotomo.

Commenting on the report, an analyst from Technavio’s team said: “Enterprises and retailers use analytics to increase consumer engagement. A large number of advertising companies, such as Near, use data analytics to gain consumer insights in the LBS market in Southeast Asia. Government organizations are also using LBS to provide public safety services, national security, and law enforcement.”

According to the report, the consumers (mostly the youth) in Southeast Asia are technophiles; therefore, increasing sales of smartphones and popularity of location-based apps drive the market.

Further, the report states that consumers require reliable and accurate real-time information, providing this information in real-time can pose as a hurdle for LBS value-chain providers.

Companies Mentioned

Foursquare, Google, HERE, Maxis, Near, SingTel, TomTom, Advanced Info Service, Burpple, Celcom Mobile, Digi Telecommunication, Globe Telecom, Hungry Go Where (SingTel), IndoorAtlas, Insiteo, Micello, Picky, PT Indosat, Qualcomm IZat, Ruckus Wireless, ShowNearby (Honeybay), Smart Communications, Telkomsel (Singtel), Total Access Communication, U Mobile, Waze (Google), XL Axiata, Yelp, and Yoose. Some emerging vendors include Adsmobi (Smaato), Airbnb, Bouncity, Wimdu, Jatis Mobile, Komli Mobile, looloo, MappointAsia, Shopkick (SK Planet), Shoppertise, Sprooki, TaxiMonger, Tripid, Withlocals, w-LOCATE, Yotomo.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Consumer need for location-based services in mobile devices
      • Table Types of LBS
      • Table Differences between indoor LBS and outdoor LBS
      • Table LBS value-chain
      • Table LBS applications
    • Market size and forecast
      • Table LBS market in Southeast Asia 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by users
    • LBS market in Southeast Asia by users
      • Table LBS market in Southeast Asia by users 2015
      • Table LBS market in Southeast Asia by users 2015-2020 ($ millions)
    • LBS market in Southeast Asia in enterprises segment
      • Table LBS market in Southeast Asia in enterprises segment 2015-2020 ($millions)
    • LBS market in Southeast Asia in individual consumers segment
      • Table LBS market in Southeast Asia in individual consumers segment 2015-2020 ($ millions)
    • LBS market in Southeast Asia in government organizations segment
      • Table LBS market in Southeast Asia in government organizations segment 2015-2020 ($ millions)
  • Geographical segmentation
    • LBS market in Southeast Asia by geographical segmentation
      • Table LBS market in Southeast Asia by geographical segmentation 2015
      • Table LBS market in Southeast Asia by geographical segmentation 2015-2020 ($ millions)
    • LBS market in Indonesia
      • Table LBS market in Indonesia 2015-2020 ($ millions)
    • LBS market in Singapore
      • Table LBS market in Singapore 2015-2020 ($ millions)
    • LBS market in Thailand
      • Table LBS market in Thailand 2015-2020 ($ millions)
    • LBS market in Malaysia
      • Table LBS market in Malaysia 2015-2020 ($ millions)
    • LBS market in Philippines
      • Table LBS market in Philippines 2015-2020 ($ millions)
    • LBS market in other Southeast Asian countries
      • Table LBS market in Other Southeast Asian countries 2015-2020 ($ millions)
    • Digital snapshot of major Southeast Asian countries
      • Table Digital snapshot of major Southeast Asian countries 2015
  • Market drivers
    • Table Mobile connections by region 2015
    • Table Market share of smartphone vendors in Southeast Asia 2015
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
      • Table Funding in LBS ecosystem
    • Foursquare
      • Table Foursquare: Product offerings
    • Google
      • Table Google: Geographical segmentation by revenue 2014
    • HERE
    • Maxis
      • Table Maxis: Business offerings
      • Table Maxis: revenue recognition 2014
      • Table Maxis: geographical segmentation by revenue 2014
    • Near
      • Table Near: Product offerings
    • Singtel
      • Table Singtel: Business segmentation by revenue 2015
      • Table Singtel: Business segmentation by revenue 2014 and 2015 ($ billion
    • TomTom
      • Table TomTom: Business segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviation
  • Explore Technavio

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