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LBS Market in India 2015-2019

LBS Market in India 2015-2019

About LBS

LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the Internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.

Technavio's analysts forecast the LBS market in India to grow at a CAGR of 58.61% over the period 2014-2019.

Covered in this report

The report includes the present scenario and the growth prospects of the LBS market in India for the period 2015-2019. The market can be segmented based on application: location-based navigation, location-based tracking, location-based infotainment, location-based search and advertising, location-based analytics, indoor LBS, location-based recreation and fitness, and other applications.

Technavio's report, LBS Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key vendors

  • AdNear
  • CanvasM Technologies
  • Garmin International
  • MapmyIndia
Other prominent vendors
  • Apple
  • Bharti Airtel
  • Bhuvan
  • Bing
  • ESRI
  • e-Zest
  • Facebook
  • FLAGMYOFFER
  • Genesys
  • Google
  • HERE
  • Hoppr
  • InMobi
  • Intergraph
  • LocationGuru
  • Mahindra Comviva
  • Mojostreet Infomedia Services
  • MyCityWay
  • Nowfloats
  • Polaris Wireless
  • SatNav Technology
  • SaveZippy
  • Scanpoint Geomatics
  • Spime
  • Syniverse Technologies
  • Tata Teleservices
  • Telenity
  • TomTom
  • Traffline
  • Yoose.com
  • Zomato
Key market driver
  • Increased adoption of mobile internet
  • For a full, detailed list, view our report
Key market challenge
  • Privacy concerns
  • For a full, detailed list, view our report
Key market trend
  • LBS induced social networking
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – LBS Market in India 2015-2019

Technavio recognizes the following companies as the key players in the LBS Market in India 2015-2019: AdNear Pte Ltd., CanvasM Technologies Ltd., Garmin International, MapmyIndia, Polaris Wireless and Telenity Inc.

Other Prominent Vendors in the market are: Apple, ariosesoftware.com, Bing, Clingle (Srividya Tech), DbyDx Software, Dialme 24, Dialuz.com, ESRI, Facebook, FLAGMYOFFER, GETIT Infoservices, Google, HERE, Intergraph, LocationGuru, Mojostreet Infomedia Services, MyCityWay, SatNav Technology, Scanpoint Geomatics, Spime, Syniverse Technologies, Tata DOCOMO, TELiBrahma Technologies, TomTom, Yahoo and Yoose.com

Commenting on the report, an analyst from Technavio’s team said: “One key trend upcoming in this market is LBS-induced social networking. People use their smartphones to access social networks and find friends, check-in, tag locations, check locational reviews, etc. All of these services use LBS through the user’s smartphone’s in-built GPS.”

According to the report, one of the main drivers in the Indian market is the increased adoption of mobile internet. The presence of 3G, and the recent introduction of 4G in India, has resulted in a rise in the consumer base for mobile internet. Improved mobile internet services have a direct impact on the LBS market in India.

Further, the report states that one of the major challenges that the market faces is the lack of updated, reliable, and accurate information. Consumers using LBS expect real-time information provided by LBS. The lack of updated information about a region's infrastructure leads to LBS-enabled apps providing outdated data. This anomaly is primarily because of the lack of content providers on a regional level. India has a serious deficit of content providers.

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
      • Table LBS Market in India by Application Category
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
    • Table LBS
  • Market Landscape
    • Indian Mobile Market Overview
      • Table Smartphone Shipments Overview 2013-2018
      • LBS Market in India Overview
        • Table LBS Market in India by Application
    • Market Size and Forecast
      • Table LBS Market in India 2014-2019 ($ millions)
      • Effect of Mobile Advertising in LBS Market in India
      • Adoption of LBS in India with Timeline
        • Table Adoption of LBS in India
    • LBS Market by Product and Service Category
      • Table LBS Market in India by Product and Service Categories 2014-2019 ($ million)
    • Five Forces Analysis
  • Market Segmentation by Application
    • LBS Market by Application 2014-2019
      • Market Size and Forecast
        • Table LBS Market by Application 2014-2019 ($ millions)
    • Location-based Recreation and Fitness Market in India
      • Market Size and Forecast
        • Table Location-based Recreation and Fitness Market in India 2014-2019 ($ millions)
    • Indoor LBS Market in India
      • Market Size and Forecast
        • Table Indoor LBS Market in India 2014-2019 ($ millions)
    • Location-based Analytics Market in India
      • Market Size and Forecast
        • Table Location-based Analytics Market in India 2014-2019 ($ millions)
    • Location-based Search and Advertising Market in India
      • Market Size and Forecast
        • Table Location-based Search and Advertising Market in India 2014-2019 ($ millions)
    • Location-based Navigation Market in India
      • Market Size and Forecast
        • Table Location-based Navigation Market in India 2014-2019 ($ millions)
    • Location-based Infotainment Market in India
      • Market Size and Forecast
        • Table Location-based Infotainment Market in India 2014-2019 ($ millions)
    • Location-based Tracking Market in India
      • Market Size and Forecast
        • Table Location-based Tracking Market in India 2014-2019 ($ millions)
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2015
      • Key Vendors
      • Emerging Vendors
    • Other Prominent Vendors
  • Key Vendor Analysis
    • MapmyIndia
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table MapmyIndia: Product Segmentation
      • Market Segmentation
        • Table MapmyIndia: Market Segmentation
      • Recent Developments
      • SWOT Analysis
    • CanvasM Technology
      • Key Facts
      • Business Overview
      • Product Offerings
        • Table CanvasM Technology: Product Offerings
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Garmin
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Garmin: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Garmin: Business Segmentation by Revenue 2012 and 2013 ($ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Garmin: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Adnear
      • Key Facts
      • Business Overview
      • Key Locations
        • Table Adnear: Key Locations
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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