LBS Market in India 2015-2019
LBS is used to track the location of users within a wireless network using location-enabled devices. LBS makes use of GIS technology and the Internet to track the location of users. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled in-dash devices. LBS is used for discovering places and routes, tracking, obtaining traffic updates and real-time directions, routes to landmarks, information regarding ongoing local events, finding friends, location-based advertising, location-based shopping, location-based social networking, and location-enabled searches. It is also used for location-based entertainment and infotainment.
Technavio's analysts forecast the LBS market in India to grow at a CAGR of 58.61% over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the LBS market in India for the period 2015-2019. The market can be segmented based on application: location-based navigation, location-based tracking, location-based infotainment, location-based search and advertising, location-based analytics, indoor LBS, location-based recreation and fitness, and other applications.
Technavio's report, LBS Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – LBS Market in India 2015-2019
Technavio recognizes the following companies as the key players in the LBS Market in India 2015-2019: AdNear Pte Ltd., CanvasM Technologies Ltd., Garmin International, MapmyIndia, Polaris Wireless and Telenity Inc.
Other Prominent Vendors in the market are: Apple, ariosesoftware.com, Bing, Clingle (Srividya Tech), DbyDx Software, Dialme 24, Dialuz.com, ESRI, Facebook, FLAGMYOFFER, GETIT Infoservices, Google, HERE, Intergraph, LocationGuru, Mojostreet Infomedia Services, MyCityWay, SatNav Technology, Scanpoint Geomatics, Spime, Syniverse Technologies, Tata DOCOMO, TELiBrahma Technologies, TomTom, Yahoo and Yoose.com
Commenting on the report, an analyst from Technavio’s team said: “One key trend upcoming in this market is LBS-induced social networking. People use their smartphones to access social networks and find friends, check-in, tag locations, check locational reviews, etc. All of these services use LBS through the user’s smartphone’s in-built GPS.”
According to the report, one of the main drivers in the Indian market is the increased adoption of mobile internet. The presence of 3G, and the recent introduction of 4G in India, has resulted in a rise in the consumer base for mobile internet. Improved mobile internet services have a direct impact on the LBS market in India.
Further, the report states that one of the major challenges that the market faces is the lack of updated, reliable, and accurate information. Consumers using LBS expect real-time information provided by LBS. The lack of updated information about a region's infrastructure leads to LBS-enabled apps providing outdated data. This anomaly is primarily because of the lack of content providers on a regional level. India has a serious deficit of content providers.
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