LBS Market in China 2016-2020
About LBS Market in China
LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.
The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.
Technavio’s analysts forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.
The market is divided into the following segments based on technology:
Technavio Announces the Publication of its Research Report – LBS Market in China 2016-2020
Technavio recognizes the following companies as the key players in the LBS Market in China: Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, and Tencent.
Other Prominent Vendors in the market are: AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, and ZTE.
Commenting on the report, an analyst from Technavio’s team said: “LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous business opportunities and improves customer experience and engagement. In terms of LBS, push marketing is gaining more popularity compared to pull marketing. Depending on the user's location, useful information (such as the nearest restaurants, shopping malls, bars, and lounges) is delivered to people through the proximity marketing service.”
According to the report, China is the largest mobile market in the world. Its infrastructure players Huawei and ZTE have a significant presence overseas, particularly in regions such as Africa. Mobile commerce has led to the rapid growth of mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Venue owners and brands are assessing the network capabilities of mobile devices to improve customer experience and engagement. Therefore, the adoption of indoor LBS and LBM is increasing among brands and retailers in China.
Further, the report states that while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally and misused. Therefore, many people are apprehensive about sharing their information with LBS providers.
Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, Tencent, AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, ZTE.
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