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LBS Market in China 2016-2020

LBS Market in China 2016-2020

About LBS Market in China

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information.

The location of a device is determined by localization, which is based on the user's information such as navigation data, lifestyle, shopping habits, social networking activities, and use of public transportation. Location-enabled mobile devices include smartphones, tablets, and the devices fitted in vehicles. LBS provide useful information regarding ongoing local events, shopping, and location-based entertainment options. In addition, LBS have become an essential component of the marketing strategies and monitoring systems of small businesses.

Technavio’s analysts forecast the LBS market in China to grow at a CAGR of 46.85% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the LBS market in China for 2015-2020.

The market is divided into the following segments based on technology:

  • Indoor LBS
  • Outdoor LBS
Technavio's report, LBS Market in China 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Alibaba Group (Norinco Group)
  • Baidu (IndoorAtlas)
  • Dianping
  • NavInfo
  • Tencent
Other prominent vendors
  • AccuWeather
  • AutoNavi
  • China Mobile
  • DecaWave
  • Jiepang
  • Momo
  • NetEase
  • Qieke
  • Sensewhere
  • SINA
  • Sky-Mobi
  • Telenav
  • ZettaMobile
  • ZTE
Market driver
  • Popularity of mobile commerce
  • For a full, detailed list, view our report
Market challenge
  • Privacy and security concerns
  • For a full, detailed list, view our report
Market trend
  • Growing popularity of proximity-based mobile advertising among enterprises
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – LBS Market in China 2016-2020

Technavio recognizes the following companies as the key players in the LBS Market in China: Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, and Tencent.

Other Prominent Vendors in the market are: AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, and ZTE.

Commenting on the report, an analyst from Technavio’s team said: “LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. Proximity-based mobile marketing or advertising provides numerous business opportunities and improves customer experience and engagement. In terms of LBS, push marketing is gaining more popularity compared to pull marketing. Depending on the user's location, useful information (such as the nearest restaurants, shopping malls, bars, and lounges) is delivered to people through the proximity marketing service.”

According to the report, China is the largest mobile market in the world. Its infrastructure players Huawei and ZTE have a significant presence overseas, particularly in regions such as Africa. Mobile commerce has led to the rapid growth of mobile advertising. For instance, the Alibaba Group is expanding its e-commerce sales in other BRIC nations through AliExpress. Venue owners and brands are assessing the network capabilities of mobile devices to improve customer experience and engagement. Therefore, the adoption of indoor LBS and LBM is increasing among brands and retailers in China.

Further, the report states that while using LBS, people end up giving out details such as the places they visit, the people they meet, and the events they attend. Such information can be obtained illegally and misused. Therefore, many people are apprehensive about sharing their information with LBS providers.

Companies Mentioned

Alibaba Group (Norinco Group), Baidu (IndoorAtlas), Dianping, NavInfo, Tencent, AccuWeather, AutoNavi, China Mobile, DecaWave, Jiepang, Momo, NetEase, Qieke, Sensewhere, SINA, Sky-Mobi, Telenav, ZettaMobile, ZTE.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Service offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table LBS value chain
      • Table Benefits of LBS
      • Table LBA value chain
      • Table Benefits of location data with respect to mobile marketing and advertising
      • Table Digital market statistics of China 2014
      • Table Application usage in mobile devices
      • Table Device usage by digital consumers per week
      • Table Average time spent on online applications
    • Market size and forecast
      • Table LBS market in China 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Market size and forecast
      • Table LBS market in China by technology 2015-2020 ($ billions)
      • Table Indoor LBS market in China 2015-2020 ($ millions)
      • Table Outdoor LBS market in China 2015-2020 ($ billions)
  • Outdoor LBS market segmentation by application
    • Market size and forecast
      • Table Outdoor LBS market segmentation by application 2015-2020 ($ millions)
      • Table LBS market in China by location-based search and advertising 2015-2020 ($ billions)
      • Table LBS market in China by location-based tracking 2015-2020 ($ millions)
      • Table LBS market in China by location-based navigation 2015-2020 ($ millions)
      • Table LBS market in China by location-based infotainment 2015-2020 ($ millions)
      • Table LBS market in China by analytics 2015-2020 ($ millions)
      • Table LBS market in China by location-based games and augmented reality 2015-2020 ($ millions)
  • Market drivers
    • Table Mobile commerce sales growth in 2015
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Mergers and acquisitions
    • Alibaba Group
      • Table Alibaba Group: Segmentation by revenue 2015
    • Baidu
      • Table Baidu: Product categories
      • Table Baidu: Geographical segmentation by revenue 2014
    • Dianping
    • NavInfo
      • Table NavInfo: Business segmentation
    • Tencent
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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