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LBS Market in Africa 2016-2020

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product and service offerings
  • Market researchmethodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Percentage of households with Internet access
      • Table Percentage of individuals using Internet
      • Table Mobile broadband subscriptions
      • Table Major mobile features used in Africa
      • Table LBS value chain
      • Table Benefits of LBS
      • Table LBA value chain
      • Table Benefits of location data with respect to mobile marketing and advertising
    • Market size and forecast
      • Table LBS market in Africa 2015-2020 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by technology
    • Market size and forecast
      • Table LBS market in Africa by technology 2015-2020 ($ millions)
      • Table Indoor LBS market in Africa 2015-2020 ($ millions)
      • Table Outdoor LBS market in Africa 2015-2020 ($ millions)
  • Outdoor LBS market segmentation by application
    • Market size and forecast
      • Table Outdoor LBS market segmentation by application 2015-2020 ($ millions)
      • Table LBS market in Africa by location-based search and advertising 2015-2020 ($ millions)
      • Table LBS market in Africa by location-based tracking 2015-2020 ($ millions)\
      • Table LBS market in Africa by location-based navigation 2015-2020 ($ millions)
      • Table LBS market in Africa by location-based infotainment 2015-2020 ($ millions)
      • Table LBS market in Africa by analytics 2015-2020 ($ millions)
      • Table LBS market in Africa by location-based games and augmented reality 2015-2020 ($ millions)
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
  • Key vendor analysis
    • Table Google: Geographical segmentation by revenue 2014
    • Table MTN Group: Business segmentation by revenue 2014
    • Table TomTom: Business segmentation
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

About the Location-Based Services (LBS) Market in Africa

LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.

Technavio’s analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:

  • LBS applications, software, and digital maps
  • LBS map, mobile LBS, and LBS solution segments
In the LBS map segment, the report considers the revenue generated from the following:
  • Map licenses
  • Map solutions offered by map providers
  • Public sector and enterprise applications that use maps
In the mobile LBS segment, the report considers the revenue generated from the following:
  • LBS applications in global positioning system (GPS)-enabled devices such as smartphones, tablets, and feature phones
  • Sale and licensing of mobile LBS platforms and application program interfaces (API)
  • Mobile LBS such as mobile location-based search, navigation, advertising, social networking, games, infotainment, weather alerts and forecasts, real estate, and emergency support
In the LBS solutions segment, the report considers the revenue generated from the following:
  • LBS applications used in in-dash devices, portable navigation devices (PND), and handheld LBS devices
  • Mobile applications and services used by individual users for outdoor and fitness-related activities
  • LBS applications used in the government organizations segment (including disaster recovery and emergency services, public transport tracking, and traffic management)
  • LBS applications used in the enterprise users segment, including the automotive, fleet management, telecom, retail, consumer durables, oil and natural gas, aviation, marine, and healthcare domains, as well as small and medium-sized enterprises (SME)
However, the report does not consider the annual sales of smartphones, tablets, or feature phones used by enterprise or government users.

Technavio's report, Location-Based Services (LBS) Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Foursquare
  • Google
  • MTN Group
  • HERE
  • TomTom
Other prominent vendors
  • Airtel Africa
  • Asset Telematics
  • Astrata Group
  • Cellfind (Blue Label Telecoms)
  • Ericsson
  • Intertel
  • LocateIT
  • Momo
  • MySidekick
  • mySOS
  • Ruckus Wireless
  • StarTrack
  • TeleCommunication Systems
  • Telenity
  • VigilM
  • Vodacom
  • WestconGroup
Market driver
  • Indoor LBS applications for public safety and emergency support
  • For a full, detailed list, view our report
Market challenge
  • Lack of accuracy and reliability of navigation information
  • For a full, detailed list, view our report
Market trend
  • Increased use of 3D platforms
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Location-Based Services (LBS) Market in Africa 2016-2020

Technavio recognizes the following companies as the key players in the location-based services market in Africa: Foursquare, Google, MTN Group, HERE, and TomTom.

Other Prominent Vendors in the market are: Airtel Africa, Asset Telematics, Astrata Group, Cellfind (Blue Label Telecoms), Ericsson, Intertel, LocateIT, Momo, MySidekick, mySOS, Ruckus Wireless, StarTrack, TeleCommunication Systems, Telenity, VigilM, Vodacom, and WestconGroup.

Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the increased use of 3D platforms. The use of geospatial information has grown considerably over the years. Companies such as Atos use GIS platforms with LBS to offer services to businesses involved in supply chain management, data centers, infrastructure development, urban planning, risk and emergency management, navigation, and healthcare.”

According to the report, a key growth driver is the use of indoor LBS applications for public safety and emergency support. Public safety includes the use of location information for emergency response, as well as the protection of individuals and assets. Indoor LBS locates and tracks emergency callers and public safety officers. In addition, LBS enable monitoring of areas sensitive to law and order disruptions through virtual geo-fence technology.

Further, the report states that one challenge that could hamper market growth is the lack of accuracy and reliability of navigation information.



Companies Mentioned

Foursquare, Google, MTN Group, HERE, TomTom, Airtel Africa, Asset Telematics, Astrata Group, Cellfind (Blue Label Telecoms), Ericsson, Intertel, LocateIT, Momo, MySidekick, mySOS, Ruckus Wireless, StarTrack, TeleCommunication Systems, Telenity, VigilM, Vodacom, WestconGroup.

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