About the Location-Based Services (LBS) Market in Africa
LBS use the location of a mobile device to provide information through a mobile network. GPS delivers location information anywhere around the globe for outdoor environments. For indoor environments, technologies such as Wi-Fi, wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide information.
Technavio’s analysts forecast the location-based services market in Africa to grow at a CAGR of 49.39% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the location-based services market in Africa for 2016-2020. To calculate the market size, the report considers revenue generated from the annual sales of the following:
Technavio Announces the Publication of its Research Report – Location-Based Services (LBS) Market in Africa 2016-2020
Technavio recognizes the following companies as the key players in the location-based services market in Africa: Foursquare, Google, MTN Group, HERE, and TomTom.
Other Prominent Vendors in the market are: Airtel Africa, Asset Telematics, Astrata Group, Cellfind (Blue Label Telecoms), Ericsson, Intertel, LocateIT, Momo, MySidekick, mySOS, Ruckus Wireless, StarTrack, TeleCommunication Systems, Telenity, VigilM, Vodacom, and WestconGroup.
Commenting on the report, an analyst from Technavio’s team said: “A trend boosting market growth is the increased use of 3D platforms. The use of geospatial information has grown considerably over the years. Companies such as Atos use GIS platforms with LBS to offer services to businesses involved in supply chain management, data centers, infrastructure development, urban planning, risk and emergency management, navigation, and healthcare.”
According to the report, a key growth driver is the use of indoor LBS applications for public safety and emergency support. Public safety includes the use of location information for emergency response, as well as the protection of individuals and assets. Indoor LBS locates and tracks emergency callers and public safety officers. In addition, LBS enable monitoring of areas sensitive to law and order disruptions through virtual geo-fence technology.
Further, the report states that one challenge that could hamper market growth is the lack of accuracy and reliability of navigation information.
Foursquare, Google, MTN Group, HERE, TomTom, Airtel Africa, Asset Telematics, Astrata Group, Cellfind (Blue Label Telecoms), Ericsson, Intertel, LocateIT, Momo, MySidekick, mySOS, Ruckus Wireless, StarTrack, TeleCommunication Systems, Telenity, VigilM, Vodacom, WestconGroup.
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