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Juice Market in Europe 2015-2019

Juice Market in Europe 2015-2019

Market outlook for juice consumption in Europe

The juice market in Europe is expected to decline because of the high sugar content in juice drinks. Technavio's market research analysts estimate the market to reach more than USD 32 billion in revenues by 2019.

In terms of consumption, the juice market in Europe was estimated to be close to 19 billion liters in 2014. Orange and apple juices together constituted the major share of juice consumption in Europe with a combined market share of about 55% in terms of volume. Adverse weather conditions in Florida and Brazil, the two major suppliers of orange to the European market is further expected to decrease the import of oranges to Europe. It is expected to decrease the consumption of orange juice further during the forecast period. Consumption in minor segments such as apricot, alphonso mango, pineapple and passion fruit are also expected to increase during the same period.

Market segmentation by product

  • 100% fruit juice from concentrate
  • 100% fruit juice not from concentrate
  • Nectar
  • Vegetable juices
  • Fruit drink
In 2014, though 100% fruit juice from concentrate accounted for a larger market share in terms of revenue, it is expected to witness a decline in 2019 due to having higher sugar concentration. Nectar had a market share of close to 22% which is also slated to decline in 2019.

Market segmentation by distribution channel
  • Supermarkets and hypermarkets
  • On-trade
  • Independent retailers
  • Specialist retailers
  • Other
Market share of the leading juice consuming countries of Europe
  • Germany
  • Spain
  • UK
  • France
  • Italy
The juice market in Germany was estimated to be around USD 7 billion in 2014. The demand for juice drinks is Germany remained low as more consumers preferred carbonated soft drinks and flavored water. Companies in Germany are trying to improve the declining consumption by launching new products that offer more value-added features. For instance, Eckes-Granini Deutschland introduced minerals laced juice drink under the brand name Hohes C Plus and a fruit pulp under the brand name Granini samtig.

Leading vendors analyzed in the report
  • Britvic
  • Coco-Cola
  • Eckes-Granini
  • PepsiCo
The other prominent vendors of this market include Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild & Co. KG, and Zipperle.

Key questions answered in the report
  • What are the key factors driving the Juice market in Europe?
  • What are the key market trends impacting the growth of the Juice market in Europe?
  • What are the various opportunities and threats faced by the vendors in the Juice market in Europe?
  • Key outcome of the five forces analysis on the Juice market in Europe?
  • Growth forecast of the Juice market in Europe until 2019?
Technavio also offers customization on reports based on specific client requirement.

Related reports
  • Global Juice Extractor Market 2015-2019- Market Analysis
  • Juice Market in the US 2015-2019
  • Global Juice Market 2015-2019


  • Executive summary
    • Highlights
  • Scope of the report
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Production process of juice drinks
  • Market landscape
    • Table Juice market in Europe by revenue 2014-2019 ($ billions)
    • Table Juice market in Europe by volume 2014-2019 (billion liters)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Table Juice market in Europe by product 2014-2019
    • 100% fruit juice from concentrate market in Europe
      • Table 100% fruit juice from concentrate market in Europe 2014-2019 ($ billions)
    • Nectar market in Europe
      • Table Nectar market in Europe 2014-2019 ($ billions)
    • Fruit drink market in Europe
      • Table Fruit drink market in Europe 2014-2019 ($ billions)
    • 100% fruit juice not from concentrate market in Europe
      • Table 100% fruit juice not from concentrate market in Europe 2014-2019 ($ billions)
      • Table Global orange prices 2010-2015 ($/kg)
    • Vegetable juice market in Europe
      • Table Vegetable juice market in Europe 2014-2019 ($ billions)
  • Market segmentation by distribution channel
    • Table Juice market in Europe by distribution channel 2014
  • Key leading countries
    • Table Key leading countries by revenue 2014
    • Table Key leading countries by volume (billion liters) and revenue ($ billions) 2014
    • Juice market in Germany
      • Table Juice market in Germany by revenue 2014-2019 ($ billions)
      • Table Juice market in Germany by volume 2014-2019 (billion liters)
      • Table Juice market in Germany by distribution channel 2014
      • Table Juice market in Germany by product type 2014
    • Juice market in Spain
      • Table Juice market in Spain by revenue 2014-2019 ($ billions)
      • Table Juice market in Spain by volume 2014-2019 (billion liters)
      • Table Juice market in Spain by distribution channel 2014
      • Table Juice market in Spain by product 2014
    • Juice market in UK
      • Table Juice market in UK by revenue 2014-2019 ($ billions)
      • Table Juice market in UK by volume 2014-2019 (billion liters)
      • Table Juice market in UK by distribution channel 2014
      • Table Juice market in UK by product type 2014
    • Juice market in France
      • Table Juice market in France by revenue 2014-2019 ($ billions)
      • Table Juice market in France by volume 2014-2019 (billion liters)
      • Table Juice market in France by distribution channel 2014
      • Table Juice market in France by product type 2014
    • Juice market in Italy
      • Table Juice market in Italy by revenue 2014-2019 ($ billions)
      • Table Juice market in Italy by volume 2014-2019 (billion liters)
      • Table Juice market in Italy by distribution channel 2014
      • Table Juice market in Italy by product type 2014
  • Market drivers
    • Table Major drivers in juice market in Europe
    • Impact of drivers
      • Table Impact of drivers
  • Market challenges
    • Table Major challenges in juice market in Europe
    • Table GDP growth rate of Greece and Cyprus 2010-2014
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Major trends in juice market in Europe
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
  • Key vendor analysis
    • Britvic
      • Table Britvic: Business segmentation by revenue 2014
      • Table Britvic: Business segmentation by revenue 2013 and 2014 ($ millions)
      • Table Britvic: Geographical segmentation by revenue 2014
    • Coco-Cola
      • Table Coco-Cola: Business segmentation by revenue 2014
      • Table Coco-Cola: Business segmentation by revenue 2013 and 2014 ($ billions)
      • Table Coco-Cola: Geographical segmentation by revenue 2014
    • Eckes-Granini
      • Table Eckes-Granini: Brand segmentation
    • PepsiCo
      • Table PepsiCo: Geographical segmentation by revenue 2014
  • Appendix
    • List of abbreviations
  • Explore Technavio

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