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Internet Ad Spending Market in APAC 2015-2019

Internet Ad Spending Market in APAC 2015-2019

About Internet Ad Spending

Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy.

Technavio's analysts forecast the internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the internet ad spending market in APAC for the period 2015-2019.

Technavio's report, Internet Ad Spending Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes the profiles of key vendors operating in this market.

Key Vendors

  • adSage
  • eBay
  • Facebook
  • Google
  • Innity
  • Microsoft
  • Yahoo
Other Prominent Vendors
  • Alibaba
  • Amazon
  • Amobee
  • AOL
  • Apple
  • Axiata
  • Baidu
  • BBC Advertising
  • Chartboost
  • Chitika
  • Deutsche Telekom
  • DGM
  • Flurry
  • HasOffers
  • IAB
  • InMobi
  • InterActive
  • Media.net
  • Millennial Media
  • MoPub
  • Nielsen
  • Ogilvy & Mather Advertising
  • Opera Mediaworks
  • Orange Business Services
  • Sina
  • The Walt Disney Company
  • Tencent
  • Twitter
  • Vungle
  • Xaxis
Market Driver
  • Growing Cellphone Usage
  • For a full, detailed list, view our report
Market Challenge
  • Ethical Issues
  • For a full, detailed list, view our report
Market Trend
  • Surge in Mobile Advertising
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Products and Services Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
    • Market size and forecast
      • Table Internet Ad Spending Market in APAC 2014-2019 ($ billions)
    • Methods of Internet Advertising
    • Compensation Methods in Internet Advertising
      • Table Online Advertising Versus Offline Advertising
      • Table Global Advertising Market 2013 and 2019
    • Five Forces Analysis
  • Market Segmentation by Medium
    • Table Internet Ad Spending Market in APAC by Medium
    • Desktop Internet Advertising
      • Mobile Internet Advertising
    • Value Chain Analysis of Mobile Internet Advertising
      • Table Value Chain Analysis of Mobile Internet Advertising
  • Market Segmentation by Type
    • Table Internet Ad Spending Market in APAC by Type
    • Paid Search
      • Display
      • Classified
  • Effect of Economy on Internet Advertising Market in APAC
    • Table Internet Ad Spending Market by Region in 2014 and 2019
    • Japan
      • Market Size and Forecast
        • Table Internet Ad Spending Market in Japan 2014-2019 ($ billions)
    • China
      • Market Size and Forecast
        • Table Internet Ad Spending Market in China 2014-2019 ($ billions)
    • South Korea
      • Market Size and Forecast
        • Table Internet Ad Spending Market in South Korea 2014-2019 ($ billions)
    • India
      • Market Size and Forecast
        • Table Internet Ad Spending Market in India 2014-2019 ($ billions)
    • Others
      • Market Size and Forecast
        • Table Internet Ad Spending Market in Other Countries 2014-2019 ($ billions)
  • Buying Criteria
  • Market Growth Drivers
    • Table Mobile Advertising Market in APAC 2013-2018 ($ billions)
    • Table APAC: Population/Internet Users/Social Media Users/Mobile Users
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive scenario
    • Major Key Vendors
    • Other Prominent Vendors
  • Key Vendor Analysis
    • AdSage
      • Key Facts
      • Business Overview
      • Recent Developments
      • SWOT Analysis
    • eBay
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table eBay: Business Segmentation by Revenue 2013
        • Table eBay: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue
        • Table eBay: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
    • Facebook
      • Key Facts
      • Business Overview
      • Business Strategy
      • Business Segmentation by Revenue
        • Table Facebook: Business Segmentation by Revenue 2013
        • Table Facebook: Business Segmentation by Revenue 2012 and 2013
      • Geographical Segmentation by Revenue
        • Table Facebook: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
    • Google
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Google: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Google: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical Segmentation by Revenue 2013
        • Table Google: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Innity
      • Key facts
      • Business overview
      • Business segmentation by revenue 2013
        • Table Innity: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Innity: Business Segmentation by Revenue 2012 and 2013 ($ millions)
      • Geographical segmentation by revenue 2013
        • Table Innity: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Microsoft
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Microsoft: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Microsoft: Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue 2013
        • Table Microsoft: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Yahoo
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue
        • Table Yahoo: Business Segmentation by Revenue 2013
        • Table Business Segmentation by Revenue 2012 and 2013 ($ billions)
      • Geographical Segmentation by Revenue
        • Table Yahoo: Geographical Segmentation by Revenue 2013
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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