Indoor LBS Market in Western Europe 2015-2019
About Indoor LBS
LBS are information services that use real-time geographical data from a mobile device to provide security services, information, and entertainment. There are two types of LBS: Indoor LBS and Outdoor LBS. Indoor LBS is a positioning technology which is used inside hospitals, retail stores, office building, shopping malls, banks and financial institutions, convention center, and university campus. It is confined to a limited geographical area, hence it uses wireless networks such as WLAN and Wi-Fi that covers a smaller area. Indoor LBS requires high accuracy to locate the position of the object. Therefore, it uses positioning technologies based on WLAN, Wi-Fi, Bluetooth, AGPS, MEMS, UWB, and other hybrid technologies. Enterprises use indoor LBS to increase consumer engagement and enhance the experience of customers. Indoor LBS have made the day-to-day life of a consumer easier by providing assistance with a large number of applications with many benefits, at an economical cost. It also helps enterprises to manage day to day operations in effective and efficient manner.
TechNavio's analysts forecast the Indoor LBS market in Western Europe to grow at a CAGR of 56.24 percent over the period 2014-2019.
Covered in this Report
The Indoor LBS market in Western Europe can be segmented on the basis of application as: Tracking, Monitoring, and Navigation; Search and Advertising; Analytics; and Emergency Services.
TechNavio's report, Indoor LBS Market in Western Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the landscape of the Indoor LBS market in Western Europe and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Vendors
TechNavio Announces the Publication of its Research Report – Indoor LBS Market in Western Europe 2015-2019
TechNavio recognizes the following companies as the key players in the Indoor LBS Market in Western Europe: Apple Inc., Google Inc., HERE, Micello, Qualcomm Inc. and Zebra Technologies.
Other Prominent Vendors in the market are: Broadcom, FastMall.com, Insiteo, Microsoft, Mubaloo, Navizon, Path Intelligence, Pole Star, Sensewhere, Skyhook Wireless and Vouchercloud.
Commenting on the report, an analyst from TechNavio’s team said: “One key trend in this market is the increased use of LBS in financial institutions. Banks in the UK use LBS to engage customers and provide them with a more personalized banking experience. Also, banks are implanting iBeacons in their branches to detect the location of a customer inside a branch.”
According to the report, increased use of beacons is one of the key drivers of the market. Beacons are extensively used in hospitals, financial institutions, stadiums, retail outlets, supermarkets, and hypermarkets. They are used to increase the in-store experience of customers by enhancing customer participation inside retail stores.
Further, the report states that technology-related complexities pose a serious challenge to this market and will severely affect the usage pattern of LBS. The retail enterprises in Western Europe are facing many technology-related complexities. Increased use of BLE beacon technology has created several problems for retail enterprises and end-users. The IDs of beacons can be hacked by any individual or entity with malicious intent.
Apple , Google , HERE, Micello, Motorola Solutions Inc. (Zebra Technology), Qualcomm , Broadcom, FastMall.com, Insiteo, Microsoft, Mubaloo, Navizon, Path Intelligence, Pole Star, Sensewhere, Skyhook Wireless, VouchercloudEmerging Vendors, Admoove, App&Map,Beaconinside.com, Blinksight, Bluesense Networks, Cisco, Deep-map.com, Geemo, GeniusMatcher, GiPStech, Indoorz, Infsoft, Kontakt.io, Mapsinside, Omnisense, Rokk Media, Teldio, TomTom, Weve, xAD
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