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Household appliances in Europe 2016-2020

Household appliances in Europe 2016-2020

About Household Appliances Market

The household appliances market has been segmented:



    By product (revenue)
  • Major household appliances
  • Small household appliances
Technavio’s analysts forecast the household appliances in Europe to grow at a CAGR of 3.44% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the household appliances in Europe for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of household appliances in the residential segment.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • Europe
  • ROW
Technavio's report, Household Appliances in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Electrolux
  • LG Electronics
  • Robert Bosch
  • Samsung Electronics
  • Whirlpool
Other prominent vendors
  • Arçelik
  • Asko
  • Crosslee
  • Gorenje
  • Haier
  • Hoover
  • Kenmore Appliances
  • Midea
  • Miele
  • Panasonic
  • Smeg
Market driver
  • Technological, design, and feature innovations aiding in growing demand
  • For a full, detailed list, view our report
Market challenge
  • Invasion of Chinese appliances in European homes creating challenge for the market players
  • For a full, detailed list, view our report
Market trend
  • Demand for smart features on the rise
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Household Appliances in Europe 2016-2020

Technavio recognizes the following companies as the key players in the household appliances in Europe: Electrolux, LG Electronics, Robert Bosch, Samsung Electronics, and Whirlpool.

Other Prominent Vendors in the market are: Arçelik, Asko, Crosslee, Gorenje, Haier, Hoover, Kenmore Appliances, Midea, Miele, Panasonic, and Smeg.

Commenting on the report, an analyst from Technavio’s team said: “At the end of 2015, there were more than 5 million smart homes in Europe and the market is foreseen to grow at a CAGR of 55% over the next five years to 45 million smart homes, which is about 20% of all European households. The improvement in network infrastructure has translated into better broadband and internet penetration, and consumers are, therefore, increasingly opting for wireless and technologically advanced products, mostly for convenience. To improve their product offerings and leverage the trend of home automation, vendors are expanding their distribution channels and R&D expenditure.”

According to the report, need for energy-efficient household appliances will be a key driver for market growth. The rising concern about the high consumption of electricity and the look-out for energy-efficient alternatives will increase the demand for energy-efficient household appliances, driving the household appliances market. The EU has set a target of 20% energy savings by 2020 and a target of 27% energy savings by 2030. In order to aid this process, the EU has set minimum energy standards along with mandatory eco-design and energy labeling of appliances in most countries. Energy labels range from A+++ to G and are based on the energy-efficiency of these appliances.

Further, the report states that infrequent purchase of consumer durables like household appliances is one of the major challenges for the vendors in the market. Generally, consumers opt for new dishwashers, washing machines, or microwave ovens only when they are moving to a new house. However, a decrease in the number of building permits per 1,000 inhabitants across major European countries and high construction costs, have adversely affected the supply of affordable housing in a number of European countries.



Companies Mentioned

Electrolux, LG Electronics, Robert Bosch, Samsung Electronics, Whirlpool, Arçelik, Asko, Crosslee, Gorenje, Haier, Hoover, Kenmore Appliances, Midea, Miele, Panasonic, Smeg.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Top-vendor offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
    • Consumer insights
      • Table Consumer insights
    • Market insights
      • Table Market insights
  • EU profile
    • Economic indicators
      • Table Population of the EU 2010-2014 (millions)
      • Table GDP per capita in the EU 2000-2014 ($)
      • Table GDP growth 2010-2014 (annual %)
      • Table Urban population 2010-2014 (%)
      • Table Employment to population ratio in the EU 2010-2014
      • Table Household final consumption in the EU 2000-2014 ($ trillions)
  • Market landscape
    • Global household appliances market
      • Table Global household appliances market ($ billions)
      • Table Global household appliances market: Segmentation by geography 2015 (% revenue)
      • Table Global household appliances market: Segmentation by product 2015 (% revenue)
    • Europe household appliances market
      • Table Global household appliances market vs. Europe household appliances market 2015 ($ billions)
      • Table Household appliances market in Europe ($ billions)
      • Table Smart home installation in Europe by country 2014 (%)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Household appliances market in Europe: Segmentation by product
      • Table Household appliances market in Europe: Segmentation by product (% revenue)
      • Table Comparison of CAGR and retail value sales of major and small household appliances market 2015-2020
    • Major household appliances market in Europe
      • Table Major household appliances market in Europe ($ billions)
      • Table Major household appliances market in Europe (% revenue)
      • Table Product penetration in Western Europe (% of households)
    • Small household appliances market in Europe
      • Table Small household appliances market in Europe ($ billions)
  • Retail format sales
    • Distribution channel: Retail format sales
      • Table Distribution channel: Retail format sales (% revenue)
      • Table Analysis of different retail formats based on key parameters
  • Key leading countries
    • Table Key leading countries
    • Table Household appliances market in Germany ($ billions)
    • Table Household appliances market in Germany: By product category (% revenue)
    • Table Household appliances market in Germany: Segmentation by retail formats (% revenue)
    • Table Household appliances market in France ($ billions)
    • Table Household appliances market in France: By product category (% revenue)
    • Table Household appliances market in France: Segmentation by retail formats (% revenue)
    • Table Household appliances market in the UK ($ billions)
    • Table Household appliances market in the UK: By product category (% revenue)
    • Table Household appliances market in the UK: Segmentation by retail formats (% revenue)
    • Table Household appliances market in Italy ($ billions)
    • Table Household appliances market in Italy: By product category (% revenue)
    • Table Household appliances market in Italy: Segmentation by retail formats (% revenue)
  • Market drivers
    • Home improvement and kitchen designing and styling projects encouraging purchases
    • Technological, design, and feature innovations aiding in growing demand
    • Need for energy-efficient household appliances
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Infrequent purchases
    • Invasion of Chinese appliances in European homes creating challenge for the market players
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Demand for smart features on the rise
    • Focus on the aesthetic factor
    • Growing demand for compact and integrated built-in appliances for smaller kitchens
    • Heat pump technology gaining increasing popularity
    • Government initiatives
  • Vendor landscape
    • Competitive scenario
    • Key focus points for players
    • Key players in the household appliances market in Europe
    • Competitive assessment of top five vendors
      • Table Competitive assessment of top five vendors
    • Electrolux
      • Table Electrolux: Business segmentation by revenue 2015
      • Table Electrolux: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Electrolux: Geographical segmentation by revenue 2015
      • Table Electrolux: Product offerings
    • LG Electronics
      • Table LG Electronics: Business segmentation by revenue 2015
      • Table LG Electronics: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table LG Electronics: Geographical segmentation by revenue 2015
      • Table LG: Product offerings
    • Robert Bosch
      • Table Robert Bosch: Business segmentation by revenue 2015
      • Table Robert Bosch: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Robert Bosch: Geographical segmentation by revenue 2015
      • Table Robert Bosch: Product offerings
    • Samsung Electronics
      • Table Samsung Electronics: Business segmentation by revenue 2015
      • Table Samsung Electronics: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Samsung Electronics: Geographical segmentation by revenue 2015
      • Table Samsung Electronics: Product offerings
    • Whirlpool
      • Table Whirlpool: Business segmentation by revenue 2015
      • Table Whirlpool: Product segmentation by revenue 2014 and 2015 ($ billions)
      • Table Whirlpool: Geographical segmentation by revenue 2015
      • Table Whirlpool: Product offerings
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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