Market Research Logo

Home Furnishings Market in Europe 2016-2020

About the Home Furnishings Market in Europe

In 2015, the home furniture market in Europe accounted for the highest market share in the home furnishings market in Europe. Multi-functional furniture is gaining in popularity in the home furniture market in Europe. The demand for luxury home furniture is expected to increase during the forecast period, boosting the market growth. The living room and bedroom furniture segments generate the majority of the sales, followed by the kitchen segment in terms of consumer spending on luxury home furniture. A major trend in the bathroom furniture segment is the use of the country or rustic style, involving the use of pale, pastel colors and traditional styling. IKEA's STORJORM mirror cabinets cater to the bathroom furniture segment and have gained considerable consumer interest due to the unique styling of this range. IKEA and Steinhoff are the major players in the market.

Technavio’s analysts forecast the home furnishings market in Europe to grow at a CAGR of 3.5% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the home furnishings market in Europe for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of home furnishing products.

The market is divided into the following segments based on geography:

  • Germany
  • UK
  • Italy
  • France
Technavio's report, Home Furnishings Market in Europe 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • IKEA
  • JYSK
  • Steinhoff International
  • Walmart
Other prominent vendors
  • API
  • Amazon
  • Balta Industries NV
  • Beauflor Vinyl Tiles
  • Beaulieu Group LLC
  • Carrefour
  • Costco Wholesale
  • Forbo Holding Limited
  • Herman Miller
  • Johnsonite
  • Kaindl Flooring GmbH
  • Oriental Weavers Group
  • RAK Ceramics
  • V&B Fliesen
  • Wayfair
Market driver
  • Growing home improvement market
  • For a full, detailed list, view our report
Market challenge
  • Long product replacement cycle
  • For a full, detailed list, view our report
Market trend
  • Demand for eco-friendly furnishings
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Home Furnishings Market in Europe 2016-2020

Technavio recognizes the following companies as the key players in the home furnishings market in Europe: IKEA, JYSK, Steinhoff International, and Walmart.

Other Prominent Vendors in the market are: API, Amazon, Balta Industries NV, Beauflor Vinyl Tiles, Beaulieu Group LLC, Carrefour, Costco Wholesale, Forbo Holding Limited, Herman Miller, Johnsonite, Kaindl Flooring GmbH, Oriental Weavers Group, RAK Ceramics, V&B Fliesen, and Wayfair.

Commenting on the report, an analyst from Technavio’s team said: “A trend which is positively impacting the market is the rising demand for eco-friendly furnishings. Growing environmental consciousness and concern for a healthy and green environment have led to the increased demand for eco-friendly furniture and other furnishings. Awareness of the effect of deforestation on climate change and the effects of toxic finishes in the air inside homes has led to many furniture manufacturers going green. Manufacturers, for instance, offer a wide range of aesthetic furniture using only Moso bamboo, which is stronger and harder than oak.”

According to the report, a key growth driver is the growing home improvement market. The growth of the home improvement market is likely to play a major role in market growth. The home improvement market is highly fragmented providing many opportunities for manufacturers to explore the market. In Europe, the market for home improvement stood around $362.5 billion in 2014. With globalization, major manufacturers are expanding their presence globally to meet the unmet needs of the diverse population.

Further, the report states that one challenge that could hinder market growth is the shortage of high-quality raw materials and long product replacement cycle. Wood is the most commonly used raw material in this market, with 40%-50% of furniture made of timber. The furniture industry is seeing a shortage in the supply of timber with the growing population demanding more products.



Companies Mentioned

IKEA, JYSK, Steinhoff International, Walmart, API, Amazon, Balta Industries NV, Beauflor Vinyl Tiles, Beaulieu Group LLC, Carrefour, Costco Wholesale, Forbo Holding Limited, Herman Miller, Johnsonite, Kaindl Flooring GmbH, Oriental Weavers Group, RAK Ceramics, V&B Fliesen, Wayfair.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Economic indicators
    • Table Population in EU 2010-2014 (unit in millions)
    • Table GDP per capita in EU 2010-2014 ($)
    • Table Employment to population ratio in EU 2014
    • Table GDP growth rate in EU 2014
    • Table GDP growth rate in EU 2014
    • Table Top importers of furniture in Europe 2014
    • Table Top exporter of furniture in Europe 2014
    • Table Online retail sales of furniture: Key countries
  • Market landscape
    • Market overview
      • Table Home furnishings market in Europe: Overview
    • Global home furnishings market
      • Table Global home furnishings market: Overview
    • Home furnishings market in Europe
      • Table Home furnishings market in Europe 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Home furnishings market in Europe by product
      • Table Home furnishings market in Europe by product 2015 and 2020
    • Home furniture market in Europe
      • Table Home furniture market in Europe 2015-2020 ($ billions)
    • Home textiles market in Europe
      • Table Home textiles market in Europe 2015-2020 ($ billions)
    • Floor coverings market in Europe
      • Table Floor coverings market in Europe 2015-2020 ($ billions)
  • Segmentation by store formats
    • Home furnishings market in Europe by store formats
      • Table Home furnishings market in Europe by store formats (% revenue)
  • Key leading countries
    • Germany
      • Table Population in Germany 2010-2014 (unit in millions)
      • Table GDP growth rate of Germany 2010-2014
      • Table Urban population in Germany 2010-2014 (%)
      • Table Labor force to population ratio in Germany 2010-2014
    • UK
      • Table Population in UK 2010-2014 (unit in millions)
      • Table GDP growth rate of UK 2010-2014 (%)
      • Table Urban population of UK 2010-2014 (%)
      • Table Labor force to population ratio of UK 2010-2014 (%)
    • Italy
      • Table Population of Italy 2010-2014 (unit in millions)
      • Table GDP growth rate in Italy 2010-2014 (%)
      • Table Urban population of Italy 2010-2014 (%)
      • Table Labor force to population ratio of Italy 2010-2014 (%)
    • France
      • Table Population of France 2010-2014 (unit in millions)
      • Table GDP growth rate of France 2010-2014 (%)
      • Table Urban population of France 2010-2014 (%)
      • Table Labor force to population ratio of France 2010-2014 (%)
  • Market drivers
    • Economic recovery and the improving real estate
    • Demand for RTA and multifunctional furniture
    • Product innovation in utility and raw materials
    • Growing home improvement market
    • Demand for luxury home furnishings
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Shortage of high-quality raw materials and long product replacement cycle
    • High cost of logistics
    • Seasonality of sales
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Preference for online retail
    • Increase in demand for eco-friendly furnishings
    • Leveraging media platforms to increase sales and product awareness
    • Increasing influence of interior design
    • Technology enhancing convenience for consumers
  • Vendor landscape
    • Competitive Scenario
    • Key retailers in home furnishings market in Europe
      • Table home furnishings market in Europe: Key retailers
    • IKEA
      • Table IKEA: Geographical segmentation by number of stores 2015
      • Table IKEA: Product portfolio
    • JYSK
      • Table JYSK: Business segmentation by number of stores 2015
      • Table JYSK: Product segmentation
    • Steinhoff International
      • Table Steinhoff: Business segmentation by revenue 2015
      • Table Steinhoff: Geographical segmentation by revenue 2015
    • Walmart
      • Table Walmart: Business segmentation by revenue 2015
      • Table Walmart: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table Walmart: Geographical segmentation by revenue 2015
      • Table Walmart: Product portfolio
    • Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report