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Higher Education Learning Analytics Market in the US 2017-2021

Higher Education Learning Analytics Market in the US 2017-2021

About Higher Education Learning Analytics

Learning analytics software uses tools and applications for collecting, managing, and analyzing both structured and unstructured data to improve multiple processes and activities that are a part of the education industry, achieve strategic goals, and enable better decision making. Learning analytics has applications in various aspects of education. As this is a growing market, it is expected to influence the evolving needs of higher education institutions in the US.

Technavio’s analysts forecast the higher education learning analytics market in the US to grow at a CAGR of 28.74% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the higher education learning analytics market in the US for 2017-2021. To calculate the market size, the report considers revenue generated from vendors providing learning analytics software as a standalone platform to the higher education institutions in the US

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Higher Education Learning Analytics Market in The US -2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Blackboard
  • D2L
  • IBM
  • Pearson
Other prominent vendors
  • Jenzabar
  • Knewton
  • Kronos
  • McGraw-Hill Education
  • Microsoft
  • Oracle
  • Saba Software
Market driver
  • Increased need to develop competitive strategies
  • For a full, detailed list, view our report
Market challenge
  • Security and ethical issues
  • For a full, detailed list, view our report
Market trend
  • Rise in applications of predictive learning analytics
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Higher Education Learning Analytics Market in The US - 2017-2021

Technavio recognizes the following companies as the key players in the higher education learning analytics market in the US: Blackboard, D2L, IBM, and Pearson.

Other Prominent Vendors in the market are: Jenzabar, Knewton, Kronos, McGraw-Hill Education, Microsoft, Oracle, and Saba Software.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is rise in applications of predictive learning analytics. The field of learning analytics is widening at an exponential rate as providers of learning analytics are exploring ways through which they can further assist institutions while increasing their penetration levels. The users are concerned about tracking current and past developments to address present issues.”

According to the report, one driver in the market is increased need to develop competitive strategies. Besides providing advantages to teachers, students, and administrators, learning analytics has also proved its importance to other education stakeholders that include curriculum designers, advisors, education policy makers, and school districts. They are entrusted with responsibilities of taking strategic decisions that will impact institutions in short-term and long-term duration. As such, they possess a higher need of such tools that can assist them with actionable intelligence.

Further, the report states that one challenge in the market is security and ethical issues. Learning analytics is a powerful tool impacting each aspect of institutions. Its capability to capture, store, and analyze data has accelerated its adoption. However, it can also turn out to be harmful to institutions in the absence of strong data security and safety system. It records sensitive and confidential data pertaining to students, teachers, other education stakeholders, and institutions. As such the leakage of data will prove detrimental to the credibility and reputation of institutions besides legal implications.

Companies Mentioned

Blackboard, D2L, IBM, and Pearson.

Other Prominent Vendors in the market are: Jenzabar, Knewton, Kronos, McGraw-Hill Education, Microsoft, Oracle, and Saba Software.

  • Executive summary
  • Scope of the report
  • Research Methodology
  • Introduction
    • Global education technology market
  • Market landscape
    • Market overview
      • Table Various purposes of learning analytics for higher education
      • Table Higher education learning analytics market in the US 2016-2021 ($ millions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by application
    • Higher education learning analytics market in the US by application
      • Table Higher education learning analytics market in the US by application 2016-2021 ($ millions)
      • Table Higher education learning analytics market in the US by application 2016-2021 (%)
    • Higher education learning analytics market in the US by learner efficiency
      • Table Higher education learning analytics market in the US by learner efficiency 2016-2021 ($ millions)
    • Higher education learning analytics market in the US by student retention
      • Table Higher education learning analytics market in the US by student retention 2016-2021 ($ millions)
    • Higher education learning analytics market in the US by institutional management
      • Table Higher education learning analytics market in the US by institutional management 2016-2021 ($ millions)
    • Higher education learning analytics market in the US by instructional design
      • Table Higher education learning analytics market in the US by instructional design 2016-2021 ($ millions)
  • Market segmentation by deployment method
    • Higher education learning analytics market in the US by deployment method
      • Table Higher education learning analytics market in the US by deployment method 2016-2021 ($ millions)
      • Table Higher education learning analytics market in the US by deployment method 2016-2021 (%)
    • Higher education on-premise learning analytics market in the US
      • Table Higher education on-premise learning analytics market in the US 2016-2021 ($ millions)
    • Higher education cloud learning analytics market in the US
      • Table Higher education cloud learning analytics market in the US 2016-2021 ($ millions)
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Rise in applications of predictive learning analytics
    • Budget management
    • Improved content authoring needs
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Blackboard
      • Table Blackboard: Product segments
    • D2L
      • Table D2L: product offerings
    • IBM
      • Table IBM: business segmentation
      • Table IBM: Key offerings
    • Pearson
      • Table Pre-K-12 education: products and services
      • Table Higher education: Products and services for institutions
      • Table Higher education: Products and services for teaching
      • Table Higher education: Subject catalog
      • Table Industry and Professional: Products and services
  • Other prominent vendors
    • Jenzabar
    • Knewton
    • Kronos
    • McGraw-Hill Education
    • Microsoft
    • Oracle
    • Saba Software
  • Appendix
    • List of abbreviations
  • Explore Technavio

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