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Health and Wellness Food and Beverages Market in Americas 2017-2021

About Health and Wellness Food and Beverages

Health and wellness products are basically: food and beverages that are specially formulated to provide health and functional benefits to consumers. The categories in health and wellness food and beverage products are different from those in conventional food and beverage products as they comprise a number of other categories such as functional foods, nutraceuticals, as well as special dietary food and beverages. It is expected that the global health and wellness food and beverages market will grow at a steady rate during the forecast period owing to factors such as increasing health awareness and growing concern about the quality of ingredients used in food and beverages among consumers.

Technavio’s analysts forecast the health and wellness food and beverages market in Americas to grow at a CAGR of 6.99% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the health and wellness food and beverages market in Americas for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Brazil
  • Canada
  • Mexico
  • US
Technavio's report, Health and Wellness Food and Beverages Market in Americas 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Dannon
  • General Mills
  • Kellogg
  • Nestlé
  • PepsiCo
  • The Kraft Heinz Company
Other prominent vendors
  • Abbott Laboratories
  • Aleias Gluten Free Foods
  • Amy's Kitchen
  • Blue Diamond Growers
  • Bob's Red Mill Natural Foods
  • Boulder Brands
  • Cargill
  • Chiquita Brands
  • Dean Foods
  • Dr. Pepper Snapple Group
  • Chobani
  • Enjoy Life
  • Foods
  • Fifty50 Foods
  • General Mills
  • Hain Celestial
  • Living Essentials
  • Mead Johnson & Company
  • MONSTER ENERGY
  • PowerBar
  • Premier Nutrition
  • Quest Nutrition
  • Red Bull
  • Rockstar
  • SlimFast
  • TC Pharma
  • The Balance Bar Company
  • The Coco-Cola Company
  • thinkThin
  • Unilever
  • Yakult USA
Market driver
  • Rising awareness about health and wellness
  • For a full, detailed list, view our report
Market challenge
  • False claims and lawsuits
  • For a full, detailed list, view our report
Market trend
  • Demand for natural ingredients in functional food and beverages
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Press Release

Technavio Announces the Publication of its Research Report – Health and Wellness Food and Beverages Market in Americas 2017-2021

Technavio recognizes the following companies as the key players in the health and wellness food and beverages market in Americas: Dannon, General Mills, Kellogg, Nestlé, PepsiCo, and The Kraft Heinz Company.

Other Prominent Vendors in the market are: Abbott Laboratories, Aleias Gluten Free Foods, Amy's Kitchen, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Cargill, Chiquita Brands, Dean Foods, Dr. Pepper Snapple Group, Chobani, Enjoy Life, Foods, Fifty50 Foods, General Mills, Hain Celestial, Living Essentials, Mead Johnson & Company, MONSTER ENERGY, PowerBar, Premier Nutrition, Quest Nutrition, Red Bull, Rockstar, SlimFast, TC Pharma, The Balance Bar Company, The Coco-Cola Company, ThinkThin, Unilever, and Yakult USA.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is demand for natural ingredients in functional food and beverages. There has been an increased concern regarding food safety especially in countries such as the US and Canada where regulatory bodies such as the FDA are highly concerned about the ingredients and composition of products. The growing health awareness among consumers and rising cases of diseases such as diabetes and obesity have led to an increase in demand for natural ingredients in the packaged food and beverages.”

According to the report, one driver in the market is rising awareness about health and wellness. The increased level of awareness and research with regard to health and food safety is driving the market for health and wellness food and beverages in Americas. The presence of effective and efficient regulatory bodies as well as the numerous research works and studies conducted by them are a major source of awareness among consumers. Moreover, the rising cases of diseases such as obesity and diabetes that are a result of prevailing sedentary lifestyle of individuals in the Americas are increasing the demand for healthy food and beverages.

Further, the report states that one challenge in the market is false claims and lawsuits. Contradictory information about food and nutrition science, as reported by the media, has caused public uncertainty. In a scenario of complex food and beverage choices, consumers want to know what exactly they are consuming. There has been an increased concern among consumers about the labeling and packaging of health and wellness products. They are not only concerned about the ingredients of a product but also like to know the processes and technology involved to make their decisions while purchasing a product.

Companies Mentioned

Dannon, General Mills, Kellogg, Nestlé, PepsiCo, and The Kraft Heinz Company, Abbott Laboratories, Aleias Gluten Free Foods, Amy's Kitchen, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Cargill, Chiquita Brands, Dean Foods, Dr. Pepper Snapple Group, Chobani, Enjoy Life, Foods, Fifty50 Foods, General Mills, Hain Celestial, Living Essentials, Mead Johnson & Company, MONSTER ENERGY, PowerBar, Premier Nutrition, Quest Nutrition, Red Bull, Rockstar, SlimFast, TC Pharma, The Balance Bar Company, The Coco-Cola Company, ThinkThin, Unilever, and Yakult USA.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Market landscape
    • Global health and wellness food and beverages market
      • Table Consumer insight for purchasing food and beverage products
      • Table Global health and wellness food and beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2016
      • Table Market size 2016
      • Table Validation techniques employed for market sizing 2016
    • Market size and forecast 2016-2021
      • Table Health and wellness food and beverages market in Americas - market size and forecast 2016-2021 ($ billions)
      • Table Consumer's perception toward health and wellness food and beverages in Americas 2016 and 2021
      • Table Health and wellness food and beverages market in Americas - year-over-year growth 2017-2021 (%)
  • Five forces analysis
    • Table Five forces analysis 2016
    • Table Five forces analysis 2021
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - five forces 2016
  • Market segmentation by distribution channel
    • Segmentation by distribution channel
      • Table Health and wellness food and beverages market in Americas segmentation by distribution channel 2016 (% share of revenue)
    • Hypermarkets and supermarkets
    • Independent grocers
    • Discounters
    • Convenience stores
    • Others
  • Market segmentation by product
    • Segmentation by product
      • Table CAGR comparison of product types
      • Table Health and wellness food and beverages market in Americas by product - market share 2016-2021 (%)
    • Comparison by product
      • Table Comparison by product
    • Naturally healthy food and beverages market in Americas
      • Table Naturally healthy food and beverages market in Americas - market size and forecast 2016-2021 ($ billions)
      • Table Naturally healthy food and beverages market in Americas - year-over-year growth 2017-2021 (%)
    • Functional food and beverages market in Americas
      • Table Functional food and beverages market in Americas - market size and forecast 2016-2021 ($ billions)
      • Table Functional food and beverages market in Americas - year-over-year growth 2017-2021 (%)
    • Better-for-you food and beverages market in Americas
      • Table Better-for-you food and beverages market in Americas - market size and forecast 2016-2021 ($ billions)
      • Table Better-for-you food and beverages market in Americas - year-over-year growth 2017-2021 (%)
    • Organic food and beverages market in Americas
      • Table Organic food and beverages market in Americas - market size and forecast 2016-2021 ($ billions)
      • Table Organic food and beverages market in Americas - year-over-year growth 2017-2021 (%)
    • Others - market size and forecast 2016-2021
      • Table Others - market size and forecast 2016-2021 ($ billions)
      • Table Lactose content in food
      • Table Others - year-over-year growth 2017-2021 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Key leading countries
    • Table Key leading countries in Americas
    • US
      • Table Health and wellness food and beverages market in the US 2016-2021 ($ billions)
      • Table Health and wellness food and beverages market in the US - year-over-year growth 2017- 2021 (%)
    • Canada
      • Table Health and wellness food and beverages market in Canada 2016-2021 ($ billions)
      • Table Health and wellness food and beverages market in Canada - year-over-year growth 2017-2021 (%)
    • Brazil
      • Table Health and wellness food and beverages market in Brazil 2016-2021 ($ billions)
      • Table Health and wellness food and beverages market in Brazil - year-over-year growth 2017-2021 (%)
    • Mexico
      • Table Health and wellness food and beverages market in Mexico 2016-2021 ($ billions)
      • Table Health and wellness food and beverages market in Mexico - year-over-year growth 2017-2021 (%)
  • Decision framework
  • Drivers and challenges
    • Market drivers
      • Table Some of the health and wellness beverages launched over the past few years
    • Market challenges
  • Market trends
    • Demand for natural ingredients in functional food and beverages
    • Increased demand for probiotic products
    • Increasing inclination of consumers toward plant-based health and wellness products
  • Vendor landscape
    • Competitive scenario
      • Table Strategies adopted by players
      • Table Key vendors competitive analysis 2016
  • Key vendor analysis
    • Dannon
      • Table Dannon: Product portfolio
      • Table Dannon: Recent developments
    • General Mills
      • Table General Mills: Business segmentation by revenue 2016 (%)
      • Table General Mills: Product portfolio
    • Kellogg
      • Table Kellogg: Product portfolio
    • Nestlé
      • Table Nestlé: Segmentation by geography 2016 (%)
      • Table Nestlé: Product portfolio
      • Table Nestlé: Recent developments
    • PepsiCo
      • Table PepsiCo: Business segmentation by revenue 2016 (%)
      • Table PepsiCo: Some product offerings
      • Table PepsiCo: Recent developments
    • The Kraft Heinz Company
      • Table The Kraft Heinz Company: Segmentation by geography 2016 (%)
      • Table Segmentation by product category 2016 (%)
      • Table The Kraft Heinz Company: Product portfolio
    • Other prominent vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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