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Haying and Forage Machinery Market in North America 2016-2020

Haying and Forage Machinery Market in North America 2016-2020

About Hay

Hay is grass or legumes that have been cut, dried, stored, and transformed into bales for feeding livestock. It is used as animal fodder when animals are not able to graze due to unsuitable weather or when they are kept in stables or barns. Haying machinery is used to cut the crops, which are then stored in the form of silage or bales. Forage is plant material that livestock graze on. Forage machinery is widely used for harvesting forage grains. The North American haying and forage machinery market constitutes a dominant part of the global haying and forage machinery market that accounts for a small portion, i.e., 7.78% of the global agricultural machinery market.

Technavio’s analysts forecast the haying and forage machinery market in North America to grow at a CAGR of 5.25% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the haying and forage machinery market in North America for 2016-2020. To calculate the market size, the report considers the revenue generated from the total market sales of haying and forage machinery to agricultural farmers in North America.

The market is divided into the following segments based on geography:

  • Haying machinery
  • Forage machinery
Technavio's report, Haying and Forage Machinery Market in North America 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AGCO
  • CLAAS
  • CNH Industrial
  • Deere
  • KUHN
Other prominent vendors
  • Buhler Industries
  • Iseki
  • Krone
  • Kubota
  • Kverneland
  • Lely
  • Vermeer
Market driver
  • Advent of high-capacity haying machinery
  • For a full, detailed list, view our report
Market challenge
  • Increasing sales of preowned machinery
  • For a full, detailed list, view our report
Market trend
  • Incorporation of precision farming technologies
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Haying and Forage Machinery Market in North America 2016-2020

Technavio recognizes the following companies as the key players in the haying and forage machinery market in North America: AGCO, CLAAS, CNH Industrial, Deere, and KUHN.

Other Prominent Vendors in the market are: Buhler Industries, Iseki, Krone, Kubota, Kverneland, Lely, and Vermeer.

Commenting on the report, an analyst from Technavio’s team said: “Development of new haying and forage machinery will be a key trend for market growth. New products in the haying and forage machinery market can increase the sales of machinery in the coming years. The growing demand for advanced features, improved performance, and better capacity in machinery has contributed to the development of new machinery. In 2016, Krone released new forage harvesters, models BiG X 480, 530, 580, and 630. These are self-propelled machines, which operate with lower horsepower without compromising on the quality of forage production. Also, a new model FC 3125 was released by KUHN Group, which includes an intelligent front mounting system for uniformity in level cutting across the terrain. New models of Vermeer were introduced in 2016, the Rebel 5420 and 5520. These baler models are loaded with Alligator rivet belt laces and also include a net wrap system to load and wrap bales within 10 seconds.”

According to the report, increased consumption of meat and dairy products will be a key driver for market growth. The consumption of meat and dairy products is growing rapidly due to different factors like high disposable income, increasing urbanization, and changing consumption pattern. In 2015, the average growth of meat consumption and dairy consumption was 6% and 3.8%, respectively. This is driving the demand for livestock feed, especially hay, and thus, there is an increase in the demand for haying and forage machinery. Round bale silage is an alternative used to replace traditional hay harvester, which optimizes the quantity and quality of the forage feed. The Case IH RB5 series provides a range of round balers for haying bales. Furthermore, as the quality of forage forms an important factor for improving the quality of meat and dairy products, the farmers are increasingly using high-quality forage handling equipment.

Further, the report states that increasing sales of preowned machinery will be a challenge for the market. As the cost of haying and forage machinery is very high, farmers are inclined to purchase used machines at a reduced cost. These machines are especially unaffordable for small farmers. For instance, the Kuhn VBP 2160 model is priced at $97,377.85, but the used model is sold at a comparatively lower price of $65,563.56 on Mascus, an online marketplace for used heavy machinery. Therefore, the demand for used machinery is rising, posing a challenge to machinery manufacturers, and adversely affecting the demand for new haying and forage machinery.

Companies Mentioned

AGCO, CLAAS, CNH Industrial, Deere, KUHN, Buhler Industries, Iseki, Krone, Kubota, Kverneland, Lely, Vermeer.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
      • Table Ecosystem of haying and forage machinery market in North America
    • Top-competitor offerings
      • Table Product offerings of top competitors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Agricultural machinery market scenario 2015
    • Global haying and forage machinery market: Overview
      • Table Global haying and forage machinery market 2015-2020 ($ billions)
    • Haying and forage machinery market in North America
      • Table Haying and forage machinery market in North America 2016-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
    • PESTLE analysis
      • Table PESTLE analysis
  • Market segmentation by product
    • Market overview
      • Table Haying and forage machinery market in North America by product
      • Table Global haying and forage machinery market breakdown in 2015 and 2020
    • Haying machinery market in North America
      • Table Types of mowers
      • Table Haying machinery market in North America 2016-2020 ($ billions)
    • Forage machinery market in North America
      • Table Forage machinery market in North America 2016-2020 ($ millions)
      • Table North America haying and forage machinery market by products 2016-2020 ($ billions)
  • Key leading countries
    • Table Key leading countries 2015
    • US
      • Table Haying and forage machinery market in the US ($ billions)
    • Canada
      • Table Haying and forage machinery market in Canada ($ billions)
    • Mexico
      • Table Haying and forage machinery market Mexico ($ millions)
      • Table North America haying and forage machinery market by key countries 2016-2020 ($ billions)
  • Market drivers
    • Table Market growth drivers
    • Advent of high-capacity haying machinery
    • Rising adoption of farm mechanization practices
      • Table Key advantages of farm mechanization
    • Government subsidies for haying and forage machinery
    • Labor shortage in North America
    • Increased consumption of meat and dairy products
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Market challenges
    • Increasing sales of preowned machinery
    • Epidemic livestock disease
    • Decline in agricultural commodity prices
    • Fluctuation in raw material prices
      • Table Raw material and its use
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Growing market trends
    • Incorporation of precision farming technologies
    • New haying and forage machinery development
    • Growing use of telematics
    • Use of alternative fuels
  • Competitive landscape
    • Competitive scenario
      • Table Competitive analysis of the competitors of haying and forage machinery market in North America 2016-2020
    • Other prominent vendors
  • Key competitor analysis
    • AGCO
      • Table Geographical segmentation of AGCO by revenue 2015
      • Table Product portfolio of AGCO
      • Table Global product segmentation of AGCO by revenue 2015
      • Table Recent highlights of AGCO
    • CLAAS
      • Table Geographical segmentation of CLAAS by revenue 2015
      • Table Product portfolio of CLAAS
      • Table Recent highlights of CLAAS
    • CNH Industrial
      • Table Geographical segmentation of CNH Industrial by revenue 2015
      • Table Product portfolio of CNH Industrial
      • Table Recent highlights of CNH
    • Deere and Co.
      • Table Geographical segmentation of Deere and Co. by revenue 2015
      • Table Product portfolio of Deere and Co.
      • Table Recent highlights of Deere and Co.
    • KUHN
      • Table Product portfolio of KUHN
      • Table Recent highlights of KUHN
  • Appendix
    • List of abbreviations
  • Explore Technavio

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